Volvo sales target will increase by 20% next year

Fu Qiang, President and Chief Executive Officer of Volvo Cars China Sales Co., Ltd. revealed in an interview with reporters recently that after farewell to the shortage of new cars this year, Volvo will have about three new cars listed next year, and will increase sales target by at least 20%.

Reporter: What changes have you made to dealers after Volvo? What changes have taken place in these months?

Fu Qiang: From the beginning of this year, the competition in the entire automobile market is fierce. The luxury car market is no exception. Although the year-on-year growth slows down, it is still quite high, with more than 20% growth. In another performance, the general profitability of dealers is declining, so we feel that this is a problem and we have also done some actions. Such as adjusting the dealer's annual goals, improving the cash flow of dealers, and some adjustments in sales policies to make them more favorable to dealers.

Reporter: What are the preparations for the distribution network?

Fu Qiang: In the process of future network development, the scale of dealerships should be reduced. The scale of storefronts should be reduced, and the scale should be optimized in many ways. For example, the optimization of dealership store service processes, reduction of area, and reduction of people are all benefits for consumers. What's more important is that dealers' storefronts with relatively low break-even points allow us to quickly enter emerging markets.

Reporter: Are you satisfied with Volvo's current market share? Where are the problems that need to be solved urgently?

Fu Qiang: I am not satisfied. There are many problems to be solved. There are a lot of lessons that need to be made in the factors that affect marketing. Products, prices, and promotion channels have certain problems in varying degrees. So what we do next, these Everything has to be done.

Reporter: What new car will Volvo have next year?

Fu Qiang: Next year will see more new products appear in the market than this year. V40 will definitely be listed next year; all 60 series will enter the new model era; S80L will also make some adjustments, not completely replaced, will be changed.

Reporter: How much improvement in sales tasks will be achieved next year?

Fu Qiang: According to the current macroeconomic trends, we are planning to increase at least 20%, that is, some years of Volvo has kept pace with the development of the overall market for luxury cars.