On April 21, 2013, Dongfeng Motor Corporation held an 2013 overseas dealers' conference and announced that Dongfeng Motor’s export sales target for this year was 100,000 vehicles. At the meeting, Dongfeng Motor Corporation and China Railway Construction Co., Ltd., China Nonferrous Metals Mining Group Co., Ltd., China Export Credit Insurance Corporation, Standard Chartered Bank (China) Co., Ltd. signed a strategic cooperation agreement.
Zhou Qiang, deputy general manager of Dongfeng Group, said at the meeting that Dongfeng should be a domestic automaker with a domestic market and an international market.
According to overseas plans issued by Dongfeng Motor Company, in 2013, Dongfeng will establish two overseas sales companies and establish sales representative offices in four regions: South America, Africa, the Middle East, and Southeast Asia; secondly, 106 new Dongfeng will be added this year. Overseas outlets, including 32 passenger cars and 74 commercial vehicles; in addition, Dongfeng will deploy four service representative offices, three training centers, and two spare parts centers overseas.
In 2013, Dongfeng will launch new products, enhance brand strength, channel layout and construction, financial support, and after-sales services, clarify the goals and path of “going outâ€, use domestic and international resources, and collaboratively develop key overseas markets. .
In 2012, Dongfeng Motor exported 84,800 vehicles, a year-on-year increase of 32.26%. Among them, commercial vehicles are still the main force of exports. Dongfeng Zhongka, product manager of Southeast Asia, Lu Jiazhuang, told reporters that at the current stage, the overseas exports of Chinese automobiles are in a disorderly state, and vicious competition still exists. In the international market, China’s auto products are relatively weak, so improving product quality and after-sales service Deepening the brand image and conducting word-of-mouth construction is a crucial link.
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