Interview with Yongda Lusheng CEO Tang Hua: New Range Rover is more young and elegant

The new Land Rover Range Rover model was officially released and announced at this year's Guangzhou Auto Show. The new car price is 1.898 million-2.798 million. At the moment of the arrival of the new Range Rover car, the editors took the lead in Shanghai Yongda Jaguar Land Rover Jinmao Exhibition Hall and conducted an exclusive interview with Mr. Tang Hua, General Manager of the new Range Rover model.

Editor: Hello Tang, hello! First of all, can you please tell us about Yongda Jaguar Land Rover Jinmao Tower?

Tang Hua (hereinafter referred to as Tang): Yongda Jaguar Land Rover Jinmao Tower is located in Jinmao Tower, a landmark building of Shanghai Lujiazui Finance and Trade Zone. It is adjacent to the Oriental Pearl Tower, the World Financial Center and the soon-to-be-completed Shanghai Center. The exhibition hall was built entirely in accordance with the latest CI design standards of Jaguar Land Rover, covering an area of ​​555 square meters. The new exhibition hall can accommodate up to 7 vehicles, and there is plenty of room to exhibit the full range of Jaguar and Land Rover models. Since its opening on August 26, 2011, the exhibition hall has provided Jaguar Land Rover brand lovers with a luxurious experience and excellent service. It was also named “The Most Valuable Car Showroom” by the “Liberation Daily·Car Weekly” and the Shanghai Automotive Industry Association.

Editor: Can we interpret the Land Rover brand's "above and beyond" spirit from the aspects of the Land Rover brand's current and future brand goals, positioning, and audiences?

General Manager Tang: The world's top luxury brand, Land Rover, has been committed to creating an all-terrain vehicle capable of responding to various road conditions since its inception in 1948. After more than 60 years of development, Land Rover has grown into a global leader in luxury SUVs and is the only luxury SUV brand in the world that specializes in producing top-tier all-terrain vehicles. In 2012, the birth of ABOVE AND BEYOND, a new brand of Land Rover, indicates that the Land Rover brand has once again been re-initiated, and “far out of reach” has never existed in the genes of Land Rover. Land Rover has a well-known genetic code, from the discovery of Land Rover to the present, the classic castle-style body, clamshell engine cover, staged roof and other logo design, still continue in the Land Rover, these are Land Rover's genetic code It is precisely because of this that the spirit of Land Rover has come down in one continuous line. No matter what age you are in, you can be sure that this is Land Rover. Above and Beyond is the core of the Land Rover brand, which determines Land Rover’s identity. What the Land Rover brand demonstrates is its strong internal strength. This power refers to its strong appearance, abundant power, strong and reliable, practical and diligent, and progress toward success.

Edit: What's your opinion on the upcoming new Land Rover Range Rover? Please tell us about Range Rover's product positioning and characteristics?

Tang: The new generation of Range Rover is the world's "most versatile" luxury SUV, not just a luxury SUV. It is positioned as "a more lightweight, more rugged, more elegant world-class all-round luxury SUV." The new Range Rover models have a comprehensive upgrade in terms of technology and design. The new Range Rover will adopt an all-aluminum load-bearing body structure and a second-generation Land Rover all-terrain feedback adaptation system. The appearance and interior design also clearly show the Land Rover design DNA. The philosophy of "less is more".

Editor: Finally, please inform the majority of users about the end of the year Yongda Jaguar Land Rover Jinmao Tower Exhibition Hall for a number of new cars will hold a listing conference or test drive test experience.

Mr. Tang: On December 22, our showroom will host 2013 test rides for Jaguar. At the end of December, we will hold a new Land Rover Range Rover static show. Friends who are interested in the event can call our hotline. Make an appointment. In addition, Jaguar Land Rover Jinmao Store will also hold regular activities on various topics. We hope everyone will come!

Edit: Thank you for accepting our exclusive interview. Thank you!

Tang: Thank you!