·New Deal frequently restructured imported car pattern 2015 market growth rate is the lowest

Starting from the third quarter of this year, China's imported car market showed an intensified contradiction between supply and demand, increased inventory, and a tight relationship between dealers and manufacturers. In 2015, signs of a slowdown in the growth of the imported car market will continue, and new policies will continue to accelerate the adjustment of the Chinese imported car market.
Recently, at the 11th Imported Cars High-Level Forum, Wang Kun, Director of the Certification and Supervision Department of the National Certification and Accreditation Administration, told the Daily Economic News: "If there are major design defects or safety hazards in the future, 3C certification bodies Will have the right to suspend or cancel the certificate." This new rule will also apply to the recall of an increasing number of imported cars in recent years. In addition, Wang Kun said, "From January 1 next year, the vehicle fuel consumption limit standard will also be linked to 3C certification." Increasingly stringent fuel and emissions regulations will also affect imported auto markets.
With the introduction of a series of landmark policies affecting the development of the automobile market, Ding Hongxiang, deputy general manager of SINOMACH and chairman of SINOMACH, believes that the Chinese auto market will enter the stage of “deepening reform” and the imported car market is no exception. .
According to Ding Hongxiang's forecast, the growth rate of the imported car market next year is likely to fall back to the lowest point in five years, and this will become an important trigger for the restructuring of the imported car market.
3C certification strictly controls imported cars With the increasing scale of China's imported car market, the recall batches and scale of imported cars are also showing an increasing trend year by year. According to the data disclosed by the General Administration of Quality Supervision, Inspection and Quarantine, in 2013, China’s imported vehicles were recalled 72 times, and the recall scale was 482,000. In the first 10 months of 2014, the number of recalls was 71, and the recall volume reached 928,000, nearly double the 2013 full year.
Li Wei, deputy director of the Inspection and Supervision of the General Administration of Quality Supervision, Inspection and Quarantine, said that as of the 71 recalls in October this year, there were 7 recalls due to non-compliance with China’s compulsory product certification standards (3C certification). Car.
He believes that the recall of vehicles caused by “not complying with China's 3C certification standards” reflects the need for foreign auto companies to understand and implement Chinese standards. To this end, the General Administration of Quality Supervision, Inspection and Quarantine requires that, starting from November this year, imported motor vehicles that do not meet the requirements of the 3C certification standards may not be rectified, and will be "returned or destroyed."
At the same time, Wang Kun said, “In the future, when there are major design defects or safety hazards in the vehicle, such as a recall, or serious non-compliance in the special consistency check, and verified to be the producer’s responsibility, the certification body may Suspension and withdrawal of 3C certificates depending on the circumstances and nature."
The future 3C certification system will not only be linked to the recall system, but will also be linked to increasingly stringent fuel consumption limits. Wang Kun revealed that "the January 1, 1 "Light Commercial Vehicle Fuel Consumption Limit", "Heavy Commercial Vehicle Fuel Consumption Limit", "Pedestrian Vehicle Fuel Consumption Evaluation Method and Indicators" will be expected to be included in the 3C certification system. "With the future environmental vehicle recall system that is expected to be implemented, it will become a new challenge for the imported car market.
According to the “Average Fuel Consumption of Chinese Passenger Vehicle Enterprises in 2013” ​​issued by the Ministry of Industry and Information Technology, 40 enterprises with unrestricted fuel consumption restrictions in 2013 reached 13 of them, of which 13 were imported car companies.
Zhou Yachun, director of the Trade Control Department of the Supervision Department of the General Administration of Customs, said that although the proportion of imported cars with displacements of 3.0L and above in the first 10 months of this year has declined, the total volume has increased significantly. In the first 10 months of this year, a total of 164,900 such vehicles were imported, a year-on-year increase of 54%, higher than the increase in imports during the same period. With the implementation of relevant fuel consumption limits, multinational companies keen to import large-displacement vehicles into China are bound to pay more attention to China's fuel consumption restrictions and other policies.
Since October 1 this year, the State Administration for Industry and Commerce has officially stopped the registration of auto dealers and authorized dealers of automobile brands. The AQSIQ also plans to regulate the import of parallel cars by means of contact with insurance companies. Three bags of business. At the same time, the "Automobile Brand Sales Management Implementation Measures" has also entered an accelerated revision period, and the future non-authorized operation methods will be expected to obtain legal status. The introduction of this series of policies means that the monopoly position of the “general distributor” of auto companies will be shaken, and the “monopoly high price” system of imported cars may be broken.
In September this year, the Ministry of Communications and other 10 ministries and commissions jointly issued the "Guiding Opinions on Promoting the Transformation and Upgrading of the Automobile Maintenance Industry to Improve Service Quality", by encouraging the original accessories to enter the independent after-sales market, intending to break the import agent and its Dealer's monopoly on after-sales service.
Ding Hongxiang said frankly, "These new policies are indeed the huge challenges facing imported cars." With the intensive introduction of a new round of policies, 2015 will be a crucial period for the establishment of a new pattern of China's auto market, including imported cars. However, at present, China's imported car market is in a period of contradictory upgrade.
Jia Wei, deputy general manager of SINOMACH and chairman and general manager of Zhongjin Auto Trade, told the reporter of “Daily Economic News” that in the first 10 months of this year, China’s cumulative imports of 1.172 million vehicles, a year-on-year increase of 25%, and monthly average imports exceeded 110,000 vehicles. In the first 10 months of this year, the cumulative sales of imported cars reached 980,000 units, a year-on-year increase of 20%, which was 5 percentage points lower than the same period. At the same time, the growth of imported car sales increased rapidly: the sales volume of imported cars increased by 27% in the first quarter; in the second quarter, this growth fell to 23.5%; in the third quarter, it fell sharply to single digits, 9.9%; in October, it dropped further. 2.7%.
“Imported car industry inventory has gradually increased since July.” Jia Wei said. In July, the import vehicle inventory index was 3.4, reaching 3.7 in September, and climbing to 4.05 at the end of October. The market preference for imported car prices in October also soared to a peak of 9.5% this year. Imported cars continue to increase profits, indicating that imported car dealers are under tremendous operational pressure.
Ding Hongxiang said, "It is estimated that the total demand for imported cars will increase by about 10% in 2015. If the sales of imported models by the next year will be earlier than expected, the growth of the imported car market is likely to fall back to single digits next year. Reaching a new low in the past five years."
At the same time, in the face of the slowdown in the imported car market, if imported car companies continue to increase sales targets, it will undoubtedly lead to an escalation of supply and demand contradictions, and this will become an important trigger for the changes in the pattern of the imported car market.

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