The map of Here, which was purchased by Nokia from Navteq for $8.1 billion seven years ago, is now acquired by the acquisition group of the three major automakers BMW, Mercedes-Benz and Daimler for 2.5 billion euros.
In fact, from April this year, Nokia revealed that it is considering selling its map of Here, and competed with three automakers, including a number of private equity funds and technology giant Facebook, Uber, and even Baidu and Tencent in China.
According to public information, the Here service was purchased by Nokia from Navteq for $8.1 billion in 2008. Here, it includes map data from nearly 200 countries around the world, provides voice navigation in 97 countries, provides real-time traffic information in 41 countries, and can update 2.7 million maps with more than 80,000 data sources every day. Especially in the automotive car navigation market, Here has occupied more than 80% of the market.
Why do you choose to sell Nokia with a high-quality asset map of Here?
In fact, since Nokia sold its equipment and services business to Microsoft in 2013, it has left three main businesses: the Here map business, the network equipment business, and the technical department responsible for patent licensing.
But the revenue contributed by the map business is not high for Nokia. Nokia's first-quarter earnings report showed that the company's revenue was 3.2 billion euros, of which the Here business's sales revenue for the quarter was 261 million euros, accounting for 8% of total revenue.
Especially after selling the mobile phone business, Here maps lack synergy with other Nokia departments. For Nokia, the sale became the home of the Here map.
After the map business, Nokia will be completely transformed into a communications equipment manufacturer.
In April of this year, Nokia announced the acquisition of another telecom equipment manufacturer Alcatel-Lucent for 15.6 billion euros. It is expected that the transaction will be completed as early as the first half of 2016.
Selling Here, on the one hand, can alleviate Nokia's financial pressure; on the other hand, it can concentrate on the communication equipment market and compete with Ericsson and Huawei.
In the past few years, Huawei has sprung up, sales have surpassed Ericsson to become the world's number one, and the global communications equipment industry has formed two echelons. The first echelon is Huawei and Ericsson, and the second echelon is Alan, which has three to five sales. Nokia, ZTE.
Previously, the telecom industry expert Fu Liang once commented on the reporter. In the past few years, the gap between Alang, Nokia, ZTE, Huawei and Ericsson has not narrowed, but it has begun to widen. The overall communication equipment market has declined, and the top two have found their own strategic direction and actively seek transformation. In this case, Nokia is under great pressure.
On the other hand, why do auto companies that have always been integrated, join hands to acquire Here?
The development of automotive intelligence requires a lot of hardware and standard support, of which map is an indispensable core resource. As the first company in the world to offer digital maps on six continents, Here has always been a core supplier to major car companies.
In January of this year, Baidu developed Carlife with Baidu map as its core. Although it was not long, it obtained cooperation orders from BMW, Mercedes-Benz, Audi and Volkswagen. In September 2014, China's map supplier NavInfo and Tencent jointly launched the In-vehicle Internet solution to drive WeDrive. On the basis of the navigation business, Grafted the T-services and Tencent's QQ, QQ music and public comments. Tencent News and so on.
In addition, with the rapid growth of the smart car business, the performance of map suppliers has also developed rapidly. Take China's map supplier, NavInfo, as an example. The 2014 annual report released by the company shows that the revenue of navigation electronic maps and integrated geographic information services (Internet of Vehicles and Compilation) is 936 million yuan, accounting for 88.5% of the company's revenue. %. In 2014, the company's navigation map business revenue increased by 14.53% year-on-year, mainly from the revenue growth of the car navigation industry. The growth was mainly driven by the overall market size growth and the sales of the company's automotive customers.
Although the emergence of mobile navigation APP has weakened the role of car navigation to a certain extent, in the whole development of smart cars, the map is one of the core links. In 2014, NavInfo's comprehensive geographic information service (Internet of Vehicles and Compilation) generated revenue of 349 million yuan, which increased from 31.37% in 2013 to 32.97% in 2014.
In addition, the intelligent driving of the car will eventually be grounded, the need for the entire ecosystem such as V2I (vehicle and network), V2V (vehicle and car) and V2C (vehicle and people) and other large car networking concepts. Taking V2V as an example, if V2V communication is realized, the cars on this network can transmit information to each other, telling the other party's own speed, position, driving direction, brakes, etc., so that the vehicle can make judgments in advance. If V2I can be achieved, then the car will be more likely to make judgments about the surrounding environment, such as road conditions and traffic lights.
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