Filter competition is becoming more intense

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In recent years, the rapid development of China's automobile industry has driven the demand for automotive parts and components. The filter industry is an example. Some forecasts indicate that the total market demand for automotive filters in China will increase from 390 million in 2006 to 570 million in 2010, and 1.16 billion in 2020.


Independent brand market share still dominates


According to GE Deyi, secretary general of the Automotive Filters Committee of the China Association of Automobile Manufacturers, there are more than 1,000 filter companies in China, but most of them are small-scale enterprises, among which there are many small workshops for family workshops and major companies in the industry (included in the country There are more than 30 statistics.


The fierce competition in the filter market has caused no monopoly or near-monopoly in the industry. Overall, there is still an advantage in the market share of self-owned brand filters. The self-owned brand companies such as Jinjinwei, Rui'an Xingye and Pingyuan have a relatively large market share.


With the increase of production capacity, the products of the self-owned brand filter companies not only meet the needs of domestic OEMs and after-sales service markets, but also have a considerable number of filters exported to Europe, North America, the Middle East and Southeast Asia. Wang Quanfu, chief engineer of Jinweiwei Filter Co., Ltd., said that in 2007, the export volume of helium filters had reached more than 50 million.


The quality of self-owned brand filters has greatly improved, but it is undeniable that the biggest advantage lies in the price/performance ratio. Ge Deyi said that the price competition between self-owned brand filters is still very fierce.


Foreign joint venture brands to seize the high-end market


Although from the perspective of market share, independent brand filter companies have certain advantages, but transnational companies occupy an important market position, almost monopolizing the supporting market for high-end vehicle filters. At present, multinational filter companies such as Man Hummel, Mahler, Sogefi, Fleetguard, Donaldson, and Denso have all invested and built factories in China. Ge Deyi said that there are more than 10 joint venture filter companies in the country and nearly 10 foreign-owned filter companies.


The competition between these foreign brands is also fierce. Man Hummel from Europe entered China as early as 1996 and has established two joint ventures in Shanghai and Changchun. Li Yazao, marketing manager of Shanghai Man & Hummer Filters Co., Ltd., said that as the world’s leading professional manufacturer of filters, Man Hummel has been taking the high road in China.


Aftermarket competition is more intense


Filters are consumables on cars and need to be replaced on a regular basis. Therefore, the sales volume of the aftermarket filter is very large.


It is understood that the number of filter companies competing for the aftermarket is far more than the matching market, and most of the filter companies in the main supporting market share a certain share in the auto parts market. Ge Deyi said that in the filter aftermarket, brand concentration is very low, and the top 5 filter companies have a market share of only 15%; and in the matching market, the top 5 filter companies' market The share is 40%.



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