Since seven ministries and commissions such as the Ministry of Industry and Information Technology implemented the car-to-country policy in 2009, the minibuses, microvans, and light trucks (hereinafter abbreviated as light trucks) markets have all experienced extraordinary growth. According to statistics, from January to December 2009, China sold a total of 1.905 million micro-customers, an increase of 83.39% year-on-year; sales of 50.57 million micro-cards, an increase of 70%; sales of light trucks 1.5596 million, an increase of 30%. The three models mentioned above had a net increase of more than 1.5 million units in 2009, which contributed 34% to the nation’s total increase in automobile sales, which really played a role in expanding automobile consumption and stimulating economic growth. Therefore, the implementation of the automobile to the countryside policy has, for the country, expanded automobile consumption, stimulated domestic demand and boosted the development of related industries; for auto manufacturers, it has expanded car sales and increased economic efficiency; it has come to rural residents. It is said that the automobile-to-country policy can help them purchase modern transportation and accelerate the pace of getting rich.
From the issuance of the Implementation Plan for Auto and Motorcycle to the Countryside in March 2009, and the implementation of the “Detailed Rules for the Operation of Auto and Motorcycles in Rural Areas†in June 2009, the State Council has decided to continue the policy in January 2010. It has been implemented for nearly a year. It should be said that after undergoing initial, adjustment, and stabilization phases, the policy is relatively more complete and effective, both in terms of system and operating mechanism.
In January 2010, which was the first month of the opening of the year, and also as the first month of the extension of the automobile-to-country policy, what is the effect of this policy on the stimuli of the industries involved?
The light truck opened in the first month of the situation.
“In the first month of the year, Dongfeng Light Truck Sales Company (Dongfeng Yulon, Construction Vehicles Division, and Micro Vehicle Division) sold a total of 10,200 vehicles, an increase of 166% year-on-year. Sales volume for one month further hit a record high for the company.†Fu Xiangyou, head of the manager’s office, told the reporter that Dongfeng’s innovative light truck production and sales volume in January benefited from two reasons: From the external conditions, the state continued to implement the automobile to the countryside policy, which effectively continued the role of stimulating demand; speaking from internal conditions The accuracy of the pre-judgment results obtained through the market research in the early stage of the company provided a basis for the company to organize resources and purchase raw materials in advance, and improved the effective supply of the market.
According to Fu Xiangyou, according to the national development focus of the tilt to the countryside, with the continuous deepening of the car to the countryside policy, Dongfeng shares recently formed a mini vehicle division. The business unit plans to reach the goal of producing and selling 200,000 vehicles in 2014. This year's target is 20,000 vehicles. The microcar division includes three categories: micro-cards, micro-offers and pickups.
“The sales of light trucks surged in the first half of this year and increased significantly.†Wang Guangyu, director of the network management department of the JAC Commercial Vehicle Company, said that JAC light trucks sold 17,700 vehicles in January, an increase of 341.54% year-on-year and a year-on-year increase of 201.41%.
Facing the hot market situation, Wang Guangyu calmly pointed out that the Spring Festival in late 2009 is in late January and the Spring Festival this year is in mid-February. Therefore, in theory, sales in January should include some February sales.
He also pointed out that although there are "Spring Festival problems", there are three factors that cannot be ignored when analyzing sales in January: First, the country's policy of continuing to implement cars to the countryside has played a role in promoting consumer purchase decisions; Second, the domestic economic situation has continued to Well, the economic activity has improved; third, the product structure adjustment and network sinking measures conducted by the company have effectively promoted product sales.
For light truck sales, Wang Guangyu said that if the Spring Festival is in January, then mid-February to early May will be the sales season for light trucks; if the Spring Festival is in February, the sales season will be in March-May. He believes that the phenomenon of small sales of gold, silver, and silver that had existed in the light truck industry has faded since 2005.
When talking about the new mini vehicle project of Jianghuai Commercial Vehicle Corporation, Wang Guangyu stated that the broad market prospects and further improvement of the enterprise product chain are the two driving forces in investing in new areas.
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