Last week, Yidong pure electric vehicle was off the assembly line at Changan PSA Shenzhen. What is striking is that its tail is “Changan Peugeot Citroen†and the front is marked as Changan V-mark. Through the transfer of technology, Changan PSA is allowed to produce products independently developed by Changan, but this model needs to hang Changan brand trademark. Formed a new model of domestic auto industry cooperation, the two sides will continue cooperation, which will kick off the Changan PSA joint venture brand.
Non-simple OEM production Earlier, due to the continuous increase in sales volume, Changan Automobile's production capacity could not be kept up to date. In addition to new construction and mergers and acquisitions, Changan also opened the first joint venture to realize the joint venture as its own brand OEM, and its Benben model was transferred to Changan. Suzuki's foundry production has also become the first case of “autonomous returning to joint venturesâ€.
However, Changan PSA produces Changan Yizheng pure electric vehicle and Changan with Changan Suzuki's cooperation. The cooperation between the two sides is not a simple foundry. The Changan Peugeot Citroen, which is the tail of the electric vehicle, can be seen. It is understood that Changan PSA production of Yidong electric vehicle is a form of technology transfer by Changan, authorized Changan PSA to use and produce the model for free. “Changan PSA New Energy and DS are completely independent of the two production lines, so it is not to solve the capacity problem. This is the beginning of the joint venture company between the parent company and the board of directors. It is determined during the whole product planning, and there will be follow-up More similar models of products." Changan PSA vice president Duan Lianxiang told reporters.
It is understood that Changan PSA has successfully passed the national new energy vehicle access audit and obtained production qualification in May this year. According to Duan Lianxiang, before the company put into production, the French side sent a high-profile delegation to confirm the Yidong pure electric vehicle, and the model can be produced here smoothly.
According to Li Wei, vice president of Changan Automobile, the two parties of the joint venture, Changan Group and PSA Group, signed an agreement. Both the French side group and the Changan Group are obliged to support Changan PSA from products and technology. Therefore, the model for outputting products and technologies by Changan Company is not a foundry, but a strategic level.
Opening the joint venture autonomous prelude "This is Changan's new cooperation model. It is not a joint venture. Because the sales of new energy vehicles are still very small, it is not enough to build a joint venture brand, but the future joint venture brand will be based on Changan Yizheng pure electric version. The model continues to develop." Li Wei said. Obviously, at present, the two sides believe that the time to build a joint venture brand is not yet mature, and it is necessary to wait for the overall market of new energy vehicles to mature and the lineup of their products in the future.
It is reported that this kind of Sino-foreign joint venture company produces products independently developed by the Chinese side, and the new model of Chinese brand trademarks is essentially different from the joint venture independent brands. The establishment of joint ventures is the country's ability to foster the independent research and development capabilities of Chinese car companies. Hard rules, and Changan's model is actually further than the joint venture autonomy model.
"The automobile joint venture company must produce the product thinking formula of the foreign party is a misunderstanding. The Chinese parent company has grown up and can be on an equal footing with the foreign parent company. That is to say, in the joint venture company, not only the products of the foreign parent company, but also the products of the foreign parent company. There may also be products from the Chinese parent company, which is a type of product.†Ren Yong, general manager of Changan New Energy Company, made such an explanation. "We actually skipped the joint venture and directly crossed the third level." Duan Lianxiang added. In short, just as the production of pure electric vehicles in Shenzhen can obtain policy dividends, joint ventures are also a must-go for Changan, but the time has not yet arrived.
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