Recently, in the increasingly fierce market competition, orders for the overseas market of Xichai have come one after another. From January to October 2013, the sales volume of Xichai's overseas exports exceeded 11700 units, an increase of 11% year-on-year, achieving a double increase in volume and share. The structure also shows a trend towards high technological content.
Why does Xichai's export sales show growth? What kind of power behind the increase?
Brand marketing breakthrough single machine export
Xichai brisk sales data, not only thanks to Xichai high-end power quality performance, but also thanks to overseas markets Xichai precise marketing strategy. In 2013, Xichai fully implemented a new overseas service model and established six overseas offices in Chile, South Africa and other countries. This not only enabled overseas services to gradually meet the international standards, but also found a breakthrough in stand-alone exports and formed a stable New growth point.
At present, the XC4 4DW93-84E3 engine matching light truck project exported to West Asia and the prototype delivery of the Xicai 4DW93-84E4 engine matching pickup project have been completed, and they are entering the sample vehicle deployment stage. At the same time, Xichai's overseas offices have also increased the popularity of Xichai's international brands through brand marketing, and the number of Xichai engines in Kazakhstan, Chile, South Africa, and Vietnam has continued to expand.
Jointly promote the matching exports
In 2013, the Overseas Market Department jointly promoted the export of complete vehicle companies to increase the share of product exports in major supporting manufacturers. In January 2013 alone, Xichai’s overseas markets successively took orders for 60 Xichai CA6DL1-30 engines with FAW Qingqi CA4161 exported to the Indonesian market, and 100 Xichai 4DW supercharged intercooled engines were exported through Hunan Tongxin Parts. In Vietnam, engine products for 300 power station units were exported to South America, Brazil and Russia respectively.
In October 2013, 100 Xichai Aowei engines were supplied to Wuxi buses to export to Sudan. At present, the project in Changsha Futian Exports Algeria has completed the prototype supply and will form a batch supply. In the Indonesian market, the J5 tractor unit of FAW Qingyang Automobile, which is equipped with the CA6DL1-30 this year, has become the most popular model in the Indonesian market. Its newly-developed dump trucks, cargo carriers and cement mixers all match the Xichai. The engine, Xichai CA6DL1-28/30 engine has become Indonesia's agent of the main push and hot products.
Tuning structure to enhance matching share
In 2013, the overseas marketing department of Xichai Sales Co., Ltd. also adopted overseas marketing strategies such as key breakthroughs, point-to-face, strategic cooperation, and service follow-up. The market share continued to expand and the structure of export products became more rational. From January to October, the proportion of products matching the Xichai Hengwei engine series accounted for 34.2% of total exports, up 4.2% from 2012. In the major supporting manufacturers, the matching ratio of export of Xichai engine steadily rose, which was an increase of 6 percentage points over 2012. In particular, the export ratio of adaptive products in Hunan Tongxin reached 100% in 2013. Export products cover trucks, construction machinery, passenger cars, and power generation equipment.
According to relevant data, the export ratio of passenger cars, dump trucks, and tractors of Xichai engine increased significantly in 2013.
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