On January 18th, SAIC-GM-Wuling, the largest minibus company in China, took the lead in launching the launch of the new Wuling Light , the replacement product of the classic minibus Wulingzhiguang. It was officially listed in Jinan, targeting the largest mid-end micro-market. Yuan Zhijun, deputy general manager of SAIC-GM-Wuling, stated that the new Wuling Light will be the main product of the company in 2010 and will promote the replacement of products in the mid-end micro-bus market.
Since its launch in 2002, SAIC-GM-Wuling has been improving Wuling Lights every year based on feedback from users. The new Wuling Light launched this time has been fully upgraded in appearance, interior, space, load bearing, power, and safety.
With the improvement of rural road construction, micro-customers with multiple vehicles have become the first choice for rural users. Wuling users - from Henan Henan's Ba Peijun told reporters that last year they bought more than 200 mini-cars in the village, which can both pull goods and carry passengers. It is very affordable.
It is understood that Wulingzhiguang has achieved a total of 2.16 million units of production and sales for seven years, which is the fastest growing single-platform model in China. In 2009 alone, the sales volume of Wuling Light was close to 600,000 units, making it the pillar of SAIC-GM-Wuling's annual production and sales of more than 1 million units. Wuling Rongguang, a large micro-subsidiary company launched on the basis of Wuling's light platform, has sold nearly 300,000 units in less than two years on the market, making it the fastest growing domestic sales model.
It is reported that among the buyers of Wuling Motors , the proportion of rural users has risen to 80%, and “Wuling Village†has emerged in many places such as Zhejiang, Shandong, and Henan Provinces. The Wuling’s microcar’s ownership in the local area even exceeds 80. %. Analysts believe that the state will extend the implementation of the car to the countryside policy to December 31 this year, which means that micro-offers will face new opportunities for development this year. For SAIC-GM-Wuling, which continues to lead in the micro-vehicle market, with the backing of market share and user word of mouth, launching the new Wuling light at the beginning of the new year will make it more competitive in the micro-customer market.
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