China has become a major market for the production and sale of excavation machinery. However, large multinational companies have a large market share in the excavation machinery industry in China, and domestic market share of over 75% of excavation machinery is occupied by Sino-foreign joint ventures or wholly foreign-owned enterprises. As a result, Chinese excavation machinery host manufacturing enterprises are in a passive position in the fierce international competition. However, in recent years, along with the country’s favorable policies and the improvement of domestic enterprises’ independent innovation capabilities, a large number of national brands are rising strongly. However, the overseas development of national brands undoubtedly allows the world’s construction machinery industry to witness the power of China.
Liugong Group will substantially expand its North American construction machinery market. Koetnger, president of Liugong Construction Machinery North America, said that it plans to expand the North American market with new products, new dealer programs, and accurate pricing strategies in the next two years. Liugong will have more than 60 dealers in this market during the year. “We have established a foundation here. North America is a market that is difficult to enter and requires a lot of time and money to set up a dealer network to provide the services and parts users need. This year, we have established a distributor. The financing plan is very important for market development."
Liugong Construction Machinery North America has partnered with Delaland Langdon Financial Services of the Netherlands to provide Liugong North American distributors with an inventory financing plan and at the same time to provide equipment financing solutions for end customers. According to Unger, Liugong’s latest equipment includes the new 842IVZ loader (Liugong's first wheel loader using the US Environmental Protection Agency's standard Tier4 interim engine), and the equipment uses an optimized hydraulic system that can be increased by 15%. Productivity, reducing fuel consumption by up to 10%.
In the coming months, Liugong North America's marketing efforts will focus on dealer recruitment. In 2010, five distributors were signed. Currently there are 13 outlets and 17 total distributors. The total number of planned distributors will exceed 60 in the future. Unger said that Liugong will first focus on the east coast market penetration of economic recovery. Liugong North America also implemented a leasing market and general contractor program. Unger believes that Liugong's wheel loaders, excavators, skid steers, and backhoe loaders are well suited to the needs of the market.
Liu Donovan, chairman of LiuGong North America, LiuGong’s North American and Latin American and global market designer, expects Ligong to more than double its sales in the US in 2011.
Sany Heavy Industry "Made in the United States"
From March 22 to March 26, Sany Heavy Industry (600031, Shares) (600031) brought its products to the Las Vegas Construction Machinery Exhibition in the US. A representative “China Red†brand logo was displayed at the show. On the highly anticipated.
The reporter was informed that the R&D and manufacturing center in Peachtree City, Georgia, USA will be officially put into production on May 31 this year. This means that the company’s participation in this exhibition is also to represent itself as an authentic American company. The construction machinery of Sany Heavy Industry has been manufactured in China. Changed to "Made in the United States."
"In 2012, Sany Group's sales will exceed 100 billion yuan, of which the overseas market will account for 35% to 40% of the total." During the show, President of Sany Heavy Industry revealed to Wenbo in an interview with the media.
The US project has already produced small-volume production. The reporter learned that following the US$60 million investment in the Indian market for the construction of two production bases in the north and south, on September 12, 2007, Sany Heavy Industry and the Georgian Government of the United States formally signed an investment of 60 million U.S. dollars for construction projects. Machinery R&D and manufacturing base agreement. According to the agreement, Sany Heavy Industry will acquire 1,600 acres of land in Peachtree City, Georgia, to build Sany America R&D center and manufacturing center, produce and sell Sany products, and radiate the Canadian and Mexican markets through the base. The base is planned to be within five years. Achieve approximately 500 million U.S. dollars of production capacity.
Xiang Wenbo told the reporter that the infrastructure project of the R&D and manufacturing center of the Georgia Triad of the United States has officially started on June 18, 2010. At present, the first phase of the project has been completed, the new assembly workshop area of ​​38,000 square meters, and nearly 6000 square meters. Office buildings have been completed.
It is reported that as Sany's first R&D and manufacturing base in North America, its main functions are trussed arm crawler cranes, all-terrain cranes, concrete pump trucks, hydraulic excavators, graders, front cranes, container trucks, and rotary drilling rigs. R&D, marketing, manufacturing and installation. After the completion of the construction of the assembly plant mainly produces crawler cranes, off-road cranes, excavators, graders and pump truck products.
At present, Sany America has 108 employees, of which approximately 70% are local American employees. R & D personnel 60 people, mostly from internationally renowned research institutions, including the industry's top experts, the majority of products for the North American market has been successfully developed, and some enter small-scale production. .
Xiang Wenbo said that in order to take the road of internationalization, Sany made full preparations. The first is the creation of brand names. Sany has set many stringent standards for itself. In production, technology, quality inspection, environmental protection, and service, etc., it is in full compliance with international standards; followed by the establishment of an internationalized marketing network. Now there are 30 foreign countries in Sany. The company has built 15 logistics centers around the world; it is followed by the establishment of an international technology R&D network and extensive R&D facilities in developed countries such as the United States, Germany, and Japan.
In recent years, China's construction machinery industry has completed a self-exchange and upgrade, the rapid growth of industry scale, the growing strength of enterprises, the market growth has maintained an average speed of more than 20%. While foreign brands have successively entered the Chinese market with unlimited potential, China’s world-class large number of leading enterprises have emerged strongly. It took a more confident step towards overseas markets with strategic significance. Domestic brands went overseas, from "Made in China" to "Overseas Manufacturing," and the structure of the world's engineering machinery in the future is thus full of unknown and expected.
Liugong Group will substantially expand its North American construction machinery market. Koetnger, president of Liugong Construction Machinery North America, said that it plans to expand the North American market with new products, new dealer programs, and accurate pricing strategies in the next two years. Liugong will have more than 60 dealers in this market during the year. “We have established a foundation here. North America is a market that is difficult to enter and requires a lot of time and money to set up a dealer network to provide the services and parts users need. This year, we have established a distributor. The financing plan is very important for market development."
Liugong Construction Machinery North America has partnered with Delaland Langdon Financial Services of the Netherlands to provide Liugong North American distributors with an inventory financing plan and at the same time to provide equipment financing solutions for end customers. According to Unger, Liugong’s latest equipment includes the new 842IVZ loader (Liugong's first wheel loader using the US Environmental Protection Agency's standard Tier4 interim engine), and the equipment uses an optimized hydraulic system that can be increased by 15%. Productivity, reducing fuel consumption by up to 10%.
In the coming months, Liugong North America's marketing efforts will focus on dealer recruitment. In 2010, five distributors were signed. Currently there are 13 outlets and 17 total distributors. The total number of planned distributors will exceed 60 in the future. Unger said that Liugong will first focus on the east coast market penetration of economic recovery. Liugong North America also implemented a leasing market and general contractor program. Unger believes that Liugong's wheel loaders, excavators, skid steers, and backhoe loaders are well suited to the needs of the market.
Liu Donovan, chairman of LiuGong North America, LiuGong’s North American and Latin American and global market designer, expects Ligong to more than double its sales in the US in 2011.
Sany Heavy Industry "Made in the United States"
From March 22 to March 26, Sany Heavy Industry (600031, Shares) (600031) brought its products to the Las Vegas Construction Machinery Exhibition in the US. A representative “China Red†brand logo was displayed at the show. On the highly anticipated.
The reporter was informed that the R&D and manufacturing center in Peachtree City, Georgia, USA will be officially put into production on May 31 this year. This means that the company’s participation in this exhibition is also to represent itself as an authentic American company. The construction machinery of Sany Heavy Industry has been manufactured in China. Changed to "Made in the United States."
"In 2012, Sany Group's sales will exceed 100 billion yuan, of which the overseas market will account for 35% to 40% of the total." During the show, President of Sany Heavy Industry revealed to Wenbo in an interview with the media.
The US project has already produced small-volume production. The reporter learned that following the US$60 million investment in the Indian market for the construction of two production bases in the north and south, on September 12, 2007, Sany Heavy Industry and the Georgian Government of the United States formally signed an investment of 60 million U.S. dollars for construction projects. Machinery R&D and manufacturing base agreement. According to the agreement, Sany Heavy Industry will acquire 1,600 acres of land in Peachtree City, Georgia, to build Sany America R&D center and manufacturing center, produce and sell Sany products, and radiate the Canadian and Mexican markets through the base. The base is planned to be within five years. Achieve approximately 500 million U.S. dollars of production capacity.
Xiang Wenbo told the reporter that the infrastructure project of the R&D and manufacturing center of the Georgia Triad of the United States has officially started on June 18, 2010. At present, the first phase of the project has been completed, the new assembly workshop area of ​​38,000 square meters, and nearly 6000 square meters. Office buildings have been completed.
It is reported that as Sany's first R&D and manufacturing base in North America, its main functions are trussed arm crawler cranes, all-terrain cranes, concrete pump trucks, hydraulic excavators, graders, front cranes, container trucks, and rotary drilling rigs. R&D, marketing, manufacturing and installation. After the completion of the construction of the assembly plant mainly produces crawler cranes, off-road cranes, excavators, graders and pump truck products.
At present, Sany America has 108 employees, of which approximately 70% are local American employees. R & D personnel 60 people, mostly from internationally renowned research institutions, including the industry's top experts, the majority of products for the North American market has been successfully developed, and some enter small-scale production. .
Xiang Wenbo said that in order to take the road of internationalization, Sany made full preparations. The first is the creation of brand names. Sany has set many stringent standards for itself. In production, technology, quality inspection, environmental protection, and service, etc., it is in full compliance with international standards; followed by the establishment of an internationalized marketing network. Now there are 30 foreign countries in Sany. The company has built 15 logistics centers around the world; it is followed by the establishment of an international technology R&D network and extensive R&D facilities in developed countries such as the United States, Germany, and Japan.
In recent years, China's construction machinery industry has completed a self-exchange and upgrade, the rapid growth of industry scale, the growing strength of enterprises, the market growth has maintained an average speed of more than 20%. While foreign brands have successively entered the Chinese market with unlimited potential, China’s world-class large number of leading enterprises have emerged strongly. It took a more confident step towards overseas markets with strategic significance. Domestic brands went overseas, from "Made in China" to "Overseas Manufacturing," and the structure of the world's engineering machinery in the future is thus full of unknown and expected.
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