The automotive market is maturing and new marketing methods are emerging

Or because of holiday breaks, in order to allow More consumers to visit the store, car dealers can come up with different ideas to attract consumers, such as people's color painting, photography competitions, parent-child activities, and different festivals. The program of activities also allows businesses to play their heads.

Implantable marketing

In recent years, there have been a lot of marketizations for implants, such as movie and TV implanted car products, Chevrolet’s “Country Love 2”, BMW’s “The World Without Thieves,” and Seahorse’s “Sunshine-Filling Home”. These marketers have had a visual impact on a large number of consumers in the movie or on television, and they have indeed achieved brand awareness.

Automotive culture and brand

In recent years, car culture has been increasingly concerned by manufacturers and distributors. Therefore, car culture and brands involved have been vigorously promoted by manufacturers and merchants, such as auto parks, auto films, poverty alleviation, and sponsored sports events.

In addition to exhibiting their own car culture, manufacturers are more to make the brand's prices have been further reflected.

Event Marketing

With the help of some new events that are currently circulated and circulated, brand or product awareness has increased, such as the World Cup quiz, basketball star meeting, a product wading depth test, and a national product quality mile trial. Event marketing is really making dealers and manufacturers earn money, but also earned popularity.

From 4S shop to hypermarket

Wu Tao, marketing manager of Guangzhou Honda Luan, said that overseas car marketing started earlier and now has transitioned from a 4S shop to a car shop, or a car supermarket model. And our domestic automotive marketing is still based on 4S shops, which is familiar with the vehicle sales, after-sales service, spare parts supply and information feedback. Wu Tao said that the domestic automobile market will still develop in the direction of hypermarkets in the future, but it should be a long time later.

"The future of car marketing will certainly be even more intense. The simple 4S store can no longer satisfy the desire of people to buy cars. Therefore, the marketing of 4S stores should be even better, and it needs more marketing programs to promote. It is undeniable that the future The development direction of auto marketing will still be dominated by hypermarkets, and 4S stores are more oriented to after-sales service, said Mr. Yang, a car expert.