Several recent news events in the light commercial vehicle market were related to RVs. Firstly, SAIC Chase ran joint experience with CNPC in the fourth quarter of the end of July with the “new journey to enjoy†RV self-driving tour experience; then Iveco (China) announced on August 24 that imported NewDaily was listed in China, focusing on the RV market. Jinlong Haeger Light Vehicle Division and Dongfeng Yufeng related person in charge also revealed to reporters that Hagrid and Yufeng are each accelerating the layout of the RV market, and there will be more marketing and product movements in the future.
Domestic and international light commercial vehicle companies, without exception, turned their attention to the RV market. Is this market really a "sweet potato"?
SAIC Chase RV self-driving tour
Rental car companies have vied for the layout patterns of consumption or into the mainstream market <br> <br> although not yet started, the annual sales of only 1,000 units, but for the next 5--10 years, especially domestic RV RV lightweight prospect, various Car prices are more optimistic. Some professional analysts believe that in the future, even if the annual sales of the Chinese RV market do not reach the scale of the United States selling hundreds of thousands of vehicles a year, it is expected to reach the level of tens of thousands of vehicles sold annually.
Wu Weijian, deputy general manager of Suzhou Golden Dragon Sales Co., said that there will be a 10%-15% increase in the RV market next year. He believes that the future of RVs will be more of a form of consumption. "There are two reasons. First, personal purchasing power is limited. Second, after customers buy, the use rate is lower than that of private cars. Plus, maintenance, parking, etc. also have to pay a part of the cost. This makes the purchase of RVs less economical. I personally feel that After that, consumers will use rental cars for rental companies, so that they only need to pay part of the rental fee, and they can return after use without worrying about other issues."
Suzhou Jinlong Hager light RV
Although the RV market has not been started, companies have already taken action. In order to seize the initiative, most European light passenger companies have increased investment in the development of new RVs. Nanjing Iveco and SAIC Datong currently have specialized RV conversion companies. In addition to the existing V80 series manual and automatic RVs, SAIC Motors has also started to develop G10 series RVs. In 2017, it will launch more lightweight pickups and SUV and other RV models.
SAIC Chase RV Exterior and Interior
Market potential business models vary <br> <br> In the interview, reporter learned that domestic car production is currently divided into two modes: First, automobile production base model or chassis tuning and then sold by the modification The factory conducts market research and custom modification according to the diverse needs of customers; another model is a car company "through-train" service that directly produces finished product RVs and sells them. In comparison, most companies are mainly based on the first method, and some companies will take both measures into account.
Iveco imported New Daily chassis, RV conversion is its key market
The relevant person in charge of Nanjing Iveco mentioned in an interview that the company is mainly based on the first method and on this basis formed a strategic cooperative relationship with a number of conversion plants. “We have cooperation with more than a dozen domestic refitting plants. Only Zhongtian High-tech (the largest special vehicle manufacturing company in Asia, with a live-in RV production line and a monomer garage) has an order of more than 1,000 vehicles per year, and they produce it. The finished car is mostly used for export."
The responsible person also gave explanations for the reason that the production of basic vehicles was the main reason. “One is that the cost of refitting a finished RV is large, and it needs to mobilize a lot of manpower and material resources to engage in R&D and production. Second, customer needs are diversified. They have different requirements for RV supporting facilities, which makes it impossible for us to achieve mass production. The production of small batches and multiple varieties is economically uneconomical for large car companies.†But he also mentioned that Nanhua Special Vehicles, a subsidiary of Nanjing Iveco, will be involved in the RV conversion business in the future. Provide "one-stop" service and more choices.
Nanjing Iveco Power Daily Exclusive Edition Special Chassis Based on Modified Zhongtian RV
Compared with Nanjing Iveco, SAIC Datong chose "walking on two legs" - on the one hand, it cooperated with external conversion plants to provide basic cars and chassis to them; on the other hand, it increased investment in vehicle R&D. “We have cooperated with 20 or 30 refitting factories to provide them with basic models. For example, about 8% of Chase's Pride Express products are used to make RVs. In terms of finished cars, Shenlian (SAIC Commercial Vehicles) The company's special-purpose automobile manufacturing and operating company has been focusing on R&D of finished product RVs since 2014 and has achieved certain results.†Yang Honghai, director of public relations for SAIC Datong, said that this year, SAIC Datong’s finished product RVs have sold about 200 vehicles, which is expected to complete the annual target. .
SAIC Chase V80 living in RVs
To break through the bottleneck restricting the development of multi-key <br> <br> as a new thing, although the car has shown good market potential in China and has been sought after car prices, but due to the camp facilities, people awareness of the concept, the size of parking spaces, chauffeur driven The impact of the level, etc., still needs to overcome several "bottleneck" in its development.
“Because of the height of underground garages, the parking of RVs will be subject to certain restrictions. This requires the future RVs to be designed to be portable and expand the internal area on the basis of minimizing the external length and width. At present, most RVs require the driver to have B1. The above driver's license, which to a certain extent limits the user's purchase range. Therefore, the short-axis AMT automatic portable RV will become the mainstream of the future development of the RV market.†Yang Honghai said.
Futian Tuyano modified business RV
In addition to the RV’s own factors, the public’s perception of RVs and the RV’s supporting facilities are also the key to limiting the development of the domestic RV industry.
According to the head of Nanjing Iveco, the RV started late in the country and was initially used in urban commerce. The ordinary people do not pay much attention and understanding. This makes the current popularity of the domestic RV culture not high and the concept of RVs. Also stayed in the initial business office stage. Although leisure-style RVs are gradually being integrated into ordinary consumers, it will take a long time before they are truly popular.
Chase RV Interior
“The lack of complete facilities for camp facilities is another important reason for restricting the development of RVs. The RVs must have supporting facilities for water and electricity. However, the construction of domestic RV camps is not perfect, making it impossible for them to park properly when they are traveling. Because there is no supporting sewage discharge system, it will cause environmental pollution and damage the ecosystem to some extent, he added.
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