In recent years, in order to achieve energy conservation and emission reduction targets, the Chinese government has continuously increased subsidies for energy-saving and environmentally friendly products. On March 20, 2012, the 2012 Financial Lighting Subsidy Promotion Project organized by the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Science and Technology conducted a domestic public bidding in Beijing. A total of 110 enterprises in the Mainland participated in the bidding. China is a big producer and consumer of incandescent lamps. There are about 15 billion incandescent lamps in stock, and the annual output and sales volume is about 3.85 billion and 1.07 billion. In response to the national call for low-carbon energy conservation and emission reduction, incandescent lamps are gradually being phased out in the market. The roadmap for the phase-out of incandescent lamps released by the state in 2011 shows that from October 1st, the import and sale of ordinary lighting incandescent lamps of 60 watts or more is prohibited. It is planned to completely eliminate incandescent lamps for general lighting by 2016. A led listed company executives said that the national lighting market in 2010 totaled 260 billion, nearly 80% of the energy-saving lamps, according to the 2015 led market share of 20-30 data calculation, led potential is huge. According to the latest research report, the packaged led revenue in 2013 was 14.4 billion US dollars, and the market is expected to reach 25.9 billion US dollars in 2018. The general lighting market will grow even faster. Led will be the new light source. In 2013, the market alone will reach $4.8 billion in revenue and is expected to reach $12.2 billion in 2018. Revenue growth in these two markets will suffer from falling prices, while the next five years will be an exciting time for mature semiconductor lighting. Taiwan's led manufacturers' basic revenues in June were basically released. The first disclosure of Ronda's revenue in June was 1.36 billion yuan, a record high. The two leading companies of Jingdian and Yiguang achieved a year-on-year growth of more than 30, both breaking records, especially Crystal Power's revenue hit a new high for the fourth consecutive month. The combined revenue for the second quarter reached 8.126 billion yuan, a significant increase of 30.2 compared with the previous quarter, setting a new record for single-quarter revenue. Led industry chips and packaging grew by more than ten months, and the industry boom was highlighted. Taiwan's led manufacturers' June revenue performance was bright this month, which continued its rapid growth in the past few months. Among them, Ronda's production capacity continued to be fully loaded this season. Driven by the fundamentals, Lunda's share price hit a three-month high, leading the led group to rise. The production capacity of crystal power is also fully loaded. After the merger with Yuyuan, it is expected to further expand its lead with its OEM. Everlight's June performance was strong, mainly due to the increase in white light led orders, and the recent positive display of the LED supply chain into the car, it is expected that the third season will be better than the second season. In addition, the two major manufacturers of the former two companies, Jingdian and Yiguang, also maintained the same year-on-year growth rate. The revenue ratio of the two major manufacturers is expected to gradually increase. In the led industry, which attaches great importance to capital investment, the industry concentration is expected to further increase. Trend! The industry believes that 2014-2016 is the global LED lighting gold development period, the penetration rate will increase from 20 to 45, is a rare industry with relatively fast growth and certain certainty. In 2013, sales of led lights reached 770 million, compared with 2.2 billion in 2015 and 3 billion in 2016. Among them, the compound growth rate in 2013-2016 is as high as 56. Recently, the LED sector has seen a continuous correction, investors will inevitably have doubts about the investment prospects of the industry, and doubt that the industry will continue to decline. According to the research report, the source of the periodicity of the LED sector was mainly due to seasonal fluctuations in the backlight market, and since this year, the source of the industry's prosperity has been the general lighting market. Affected by upstream chip technology and rapid price decline, the price gap between LED lighting and traditional lighting products is gradually narrowing, and the cost-effective advantages of downstream LED lighting products have already appeared. In the future, as the penetration rate of LED lighting continues to increase, the industry's prosperity will have solid support. The choice of super dealers in the industry change driven by led technology, how super dealers choose strategic products companies are troubled. On the one hand, traditional brands generally lack led technology precipitation, product delivery and quality assurance become a dead point of uncertainty, and have long-term, the instability of this cornerstone associated with a series of derivative problems in the channel terminal actually jumped into Choose the tangled quagmire. On the other hand, new product companies are springing up, and many of them have good product companies, but new products companies generally lack awareness of the market, and it is difficult to co-produce in communication and landing. It is not easy to say that it is easy to love her! Since the sales network of super dealers in the local market is already perfect, the multi-agent several brands are undoubtedly a gift to the new products companies without channel base, but they cannot bring the development quality and grade breakthrough to the super dealers. So horizontal cross-regional business expansion is a very good choice. However, roses are always thorny, and horizontal cross-regional operations are much more difficult than extending to upstream product companies. The primary challenge comes from the product brands of the main brands. Once the red line of the national market is divided, it means that the distribution system will be disintegrated. At this time, the strong man broke his wrist. Secondly, the design of the model and management platform is more difficult. First, a shaped channel system must be needed and used as the main carrier to design the model and management platform. The voices of various dealer alliances have been short-lived in the past 10 years, but few people have studied the deep logic. Once again, the uncertainty brought by the lead technology and integration will directly affect the super dealers. Whether extending to upstream product companies or horizontal cross-regional business, opportunities and challenges coexist. The former target should not be set too high, and the market segmentation should be locked in, otherwise the risk is too great; the latter must formulate a long-term goal to decompose and implement, and move the country to rely on one's own efforts to cut through the pieces. How to create a good user experience dealer is one aspect, and users are real consumers, their experience directly affects the sales of products and the reputation of the company. How to make a good user experience? It is generally believed that the following four points are required: First, the customer experience is simple. The Internet age is also an era of fast food. Consumers are surrounded by vast amounts of information every day, making it difficult for them to stay in interest for a long time. Therefore, this requires that it be as simple, simple, and simple as possible when promoting products. Let consumers capture your core information in the first place, such as who you are, what you can do, why you choose. It is best to have a symbol for your brand that belongs to your unique mark. For example, if you look at the squirrel's head, you think of the brand of three squirrels. If you are hungry, you should drink Red Bull. Second, to surprise users. Brand positioning is high-end, price mid-end; brand positioning in the middle, low price. This makes the consumer feel that the value is excellent. It is the common aspiration of consumers to be able to buy good and cheap things. Surprise doesn't have to be big, it can be small details. For example, the customer network to buy your things, send a small gift at the time of delivery, is a good way. Third, be able to engage users. The product experience runs through every detail of the user's use of the product, and doing well is the key to winning the product. All corporate strategies must consider how to make users feel happy and make them feel that using products is a fun thing, they will automatically spread your brand spontaneously. Fourth, start with the details and run through every detail. Why is the hot pot of Haidilao full, and the service has been done to the extreme. This is the charm of the details. Sometimes, many people think that their products have been done quite well. In fact, users may have to accept your products and services. Maybe you still don't realize that there are many places that are not in place. If these poor details can be improved, it may lead to good word-of-mouth communication. In the era of product homogenization, companies are increasingly seeking to differentiate themselves. If we design through a good customer experience, making users feel more pleasant and more valuable, this is an effective way to build a brand and build word of mouth. The development of led lighting industry, in addition to the company's own efforts can not be separated from the support of dealers and consumers, reasonable adjustment of relations, led lighting companies still need to slowly come.
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