LED is a new revolution sweeping the entire lighting industry. Enterprises are expanding on the road of channel development, and the channel is the best. The new industrial structure has taken shape. The opportunity and challenge are in front of LED companies. At this moment, it is time for enterprises to stop in a hurry and settle down to think deeply about how the future will go. Why use channels to win the world?
The butterfly channel wings under the diversified expansion of the LED channel is deciphered: Why the fan-winging wings cause the tornado to use the channel to win the diversified expansion of the channel, which is the focus of the enterprise. At the end of 2013, the impact of e-commerce also brought opportunities and vigilance to the entire lighting industry. How to grasp the challenge? How to avoid risks? How to combine online and offline? With the addition of lighting giants, the intrusion of various developing companies is evolving into a melee of the entire domestic lighting e-commerce industry. E-commerce strategist, who can laugh at the end?
The diversification of LED channels seems to be forced out by the market. Different channels have their own advantages in products, services and models, and should be complementary symbiotic relationships. In the case of comprehensive development of various channels in the future, the circulation channel needs more market space, and e-commerce needs a solid platform support. Therefore, the perfect fit between online and offline should be the long-term goal of LED lighting companies. In the terminal, the future enterprises need to pay more attention to the diversified construction of LED channels.
Jiuzheng Building Materials Network Xiaobian believes that the radical lighting industry, like the butterfly in the Amazonian river basin of South America, occasionally fanned a few wings, causing a tornado. This linkage phenomenon also exists in the LED lighting market.
From the restart of IPO, talk about the capital, competition and business model of the LED industry. Declassification 2: It is no longer a simple capital integration. The integration of the strong and strong alliance is the mainstream IPO, that is, the initial public offering, which refers to the issuance method of the public offering of the public offering for the first time to the public. . This is a key step before the company's listing. Restarting the IPO is bound to have a number of lighting companies listed, however, as time goes by, more and more homogenized competitive LED companies can finally go public as well as the predecessors?
As far as the industry's output value is concerned, the lighting and LED industry can't accommodate as many listed companies as the real estate industry. At the same time, the LED industry is clearly losing its aura of new energy. The capital market needs continuous growth and the uniqueness of the company itself. There are more and more competitors in the field. The lack of core products and technologies, the lack of unique business models and the market, and the continued investment are unsustainable. It will become difficult to refinance later.
Simple enterprise IPOs will gradually become saturated. How to solve such problems? As stated in the article, mergers and acquisitions and restructuring will become the main form of capital acquisition in the LED industry. Those companies that have capital, have sustained profitability, or have advantages in a certain segment will eventually outperform, and many companies will no longer list. As a means of financing, vertical integration of the entire industry chain or mergers and acquisitions between the same industry has become mainstream.
How to solve the LED industry's transformational answer?ç‹ å‡† 准 准 诀 : : : : : : : : : : : : : : : : : : éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡ éé‡The big outbreak, but also by many doubts, the overcapacity, government dependence and other intractable diseases have been diagnosed by hackers who are deeply involved in the development of the industry. When the LED industry, which is in its prime, has not yet made its name, can it be clamped by these diseases?
Out of these illnesses and regaining the healthy body, the LED industry is forced into the dead end of transformation, and without transformation, it can only be blocked by the iron wall. As the so-called narrow road meets the brave, LED companies must be painstaking and provoke the burden of transformation.
To determine the general direction of transformation, companies need to think about the specific rules of the transformation strategy and implementation actions. On the one hand, enterprises must think about the positioning of enterprise products. It is a big breakthrough in the whole route or the industry, and it takes a professional and subdivided route. Secondly, what enterprises need to think about is their own industrial and social orientation. It is to be among the big names in the industry, or to become a local snake. What's more, what companies need to think about is the timing of the transition. It is better to catch up with the early days, whoever seizes the opportunity, whoever has the right to speak and take the initiative.
The road to transformation is not good. It has to reverse its old development model and transform its inherent mode of thinking. It will also encounter many obstacles such as capital and technology. However, enterprises must have the determination and courage to open the road and meet the water. The current incurable diseases are determined by male and female.
National policy boosts LED lighting and breaks ground to spawn new fighters to decipher four: Although the policy is good, it is the key to self-improvement of the enterprise. At present, China is experiencing unprecedented rapid urbanization. According to the 2013 Blue Book of the Chinese Academy of Social Sciences, China's urbanization by 2020 The rate is about 60, hundreds of millions of farmers will become an emerging consumer group, the market is huge; coupled with the gradual maturity of LED lighting technology and the price is becoming more stable and close to the people, it is only a matter of time before LED becomes the main body of lighting or even replaces traditional lighting.
On the one hand, the government's vigorous advocacy, the prospects are bright and unquestionable; on the other hand, the lack of core technology, uneven quality and vicious competition in the industry, many companies are also closed. Facing the dual development opportunities of urbanization, the LED industry chain must enter a new development.
The energy-saving and environmental protection of LED products is well known, but the high price still makes many ordinary citizens discourage LED lamps. A common incandescent lamp runs for only 3 or 5 yuan, while an LED lamp is at least 10 times higher. In addition to the material difference, the huge price gap is more important than the immature core technology of the manufacturer. For example, the chip is a very important part of LED. However, most of the LED chip companies in mainland China are in the construction stage. They start late and are not big enough. At this stage, a large part of the chips have to rely on foreign imports. The aspect increases the manufacturing cost of the manufacturer.
In addition, the lack of industry standards, uneven product quality and homogenization, uneven development of enterprises, and vicious competition are all important reasons for the chaotic LED market and weak penetration. Therefore, the establishment of the regulatory system and the upgrading and transformation of enterprises and the improvement of core competitiveness are particularly important.
Although the national policy is good but it is also a double-edged sword, the opportunity is fleeting, and enterprises need to be self-reliant and self-reliant to win a place.
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