After the industry ushered in the LED tide, the phenomenon of product homogenization became more and more serious. Most of the LED products were based on traditional products, and there was no way to imitate the innovation. First of all, LED lighting is a new type of energy-saving industry, which is favored by the government and enterprises. It is precisely because of its new model of imitation and reference, in other words, lack of experience. Secondly, the price of LED products has gradually declined to the level acceptable to the public, but the fierce competition has also led to unstable product quality, and the specific measurement standards have not yet been standardized. In addition, the propaganda is confusing, and the main target of the promotion cannot be confirmed. Many consumers do not really understand LED lamps. In general, the LED industry is not well-recognized, and many dealers lack confidence. The store does not fully recognize and accept LED products. Now the LED store opened, the exhibition hall display function is greater than the channel construction function. This heavy difficulty has led to the difficulty in promoting the branding of LED lighting products, and the problem of falling into the field, but this is a problem that must be broken, because the success of a brand is crucial to the survival and development of an enterprise. Early seized market card position analysis from the terminal market, whether domestic or foreign companies, the quality, durability and price of LED products have been evolving under fierce market competition. Since 2013, the price of LED products has decreased, and the LED terminal application market has also started rapidly. The lighting industry has entered the industrial upgrading cycle. The favorable policies and the expansion of the market have made LED lighting enterprises face greater development opportunities, but at the same time they have brought corresponding challenges to enterprises. At present, the LED lighting industry is still in the early stage of development, and there are a series of problems such as the incomplete industry standards and the incomplete establishment of the testing system. In 2014, in addition to the further release of the LED lighting market capacity, the market competition will be more intense. In the process of rapid development of the industry, enterprises are in the same stage of competition in the industry, how to win? The first is to develop breakthroughs and cross the LED technology to block the road. Secondly, to clarify the business strategy, the more correct the LED lighting enterprise strategy direction, the more accurate the leadership prediction, the LED lighting enterprise will be able to card the market demand as early as possible. In many practical situations, the organization has just begun to form and operate, but it has found that the strategy has been adjusted due to environmental changes, so that the organization has been struggling to catch up after the strategy. When the organization adjusts to the requirements of the strategy, the strategy changes, so the organization Outdated, it must be adjusted again. This is the organization is too rigid. As the market economy matures, the brand's indication of LED enterprise strength and product quality assurance becomes more and more obvious. The higher the brand awareness and reputation of the company, the more market share it has seized. However, when it comes to brand building, most companies put the brand building function within the marketing system. In fact, the brand serves the overall development of the company. Brand building should serve the enterprise, product and marketing system, corporate culture, management system, etc. . The high level of branding needs time to accumulate, and it requires companies to work step by step. Industry chain integration is the trend of enterprises to focus on channel development, of course, while the channel is established, it must also drive the development of technology, management and brand. In the face of current market conditions, industry chain integration is the trend. As a new generation of light source, LED is not only a product revolution, but also an industrial revolution. In this revolution, it will be very difficult for any company to move forward on its own. While integrating resources, leveraging each other, and sharing resources, we also reminded that it is important to choose partners. In addition, to further improve the company's product quality, improve product structure, enhance core competitiveness and brand influence, companies can live better and go further. In addition, the construction of hidden channels is directly related to the company's future development strategy, which has attracted the attention of many LED manufacturers and businesses. In order to seize this market opportunity, many brands and enterprises are stepping up efforts to develop hidden channels, and they have begun to lay out in advance to seize the highest point. For LED lighting companies, the designer channel is a bridge between products and markets. Therefore, the promotion of designer channels is receiving more and more attention. Designers use LED lighting products organically in the space of design through space integration, so that guests can experience the charm and value of lighting art without knowing it. It is more credible and more effective than advertising products. From the perspective of design applications, LEDs have brought many changes to the field of lighting design and promoted the development of lighting design.
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