In the past two years, the growth of LED displays at the end of the industrial chain has slowed down and the price war has been fierce. However, in 2013, the new product LED small-pitch display was born, rewriting the performance of this segment. With the release of small-pitch LED display orders, Liard, Alto Electronics and Lianjian Optoelectronics' net profit in the first half of 2014 increased significantly year-on-year. LED small-pitch products grab the market Last July, Liard released six large-size high-definition LED TV products, setting off a small-pitch LED display. Shortly afterwards, A-share listed LED display companies joined the small-pitch LED camp and launched independent research and development related products. According to Liard's definition, LED small-pitch TV refers to LED display products with pixel pitch of 4mm or less, including P4, P3.125, P2.5, P1.9, P1.6, P1.2 (pixel pitch is 4mm). LED display products such as 3.125mm, 2.5mm, 1.9mm, 1.6mm and 1.2mm). In the current mainstream large-screen display technology, the market share of LED display accounts for about 48% of the overall display market, almost the same as the market share of DLP (Projection Display Technology Application) products. The appearance and rapid application of LED small-pitch display products has broken the bottleneck of the current price war and gross profit margin growth in the LED display industry, and has become a new profit growth point in the industry, which has further transformed the LED display industry. The LED small-pitch display was born, and the first impact was the large-screen display market using other technologies. According to industry insiders, there are few companies that can achieve more than 100 inches of liquid crystal display (LCD). LCD large-screen display needs to be solved by splicing, but no matter how good the splicing technology, it can not solve the gap problem. DLP technology does not display as well as LED small-pitch display, and it does not eliminate the problem of seams between display units. In view of this, the industry estimates that the LED display is the mainstream of the market in the current and future two to three years, it can be clearly seen that the demand for LED display continues to grow in 2014. LED display giants competed for the Liede small-pitch LED TVs in the first half of this year, the newly signed singles reached 300 million yuan, confirming revenue of 192 million yuan, an increase of 235.49 over the same period of the previous year. The company's small-pitch LED TV operating revenue accounted for The innovation is high, reaching 46.56. As of now, 115 small-span standard TVs have been sold. In addition, the company will also release LED small-pitch TVs for the civilian market in the near future. Benefited from this, Liard achieved a net profit of 539.928 million yuan in the first half of the year, a year-on-year increase of 76.02. Alto Electronics also joined the small-pitch LED display camp, and developed two products in the first half of this year, including 1.0mm dot pitch indoors. Ultra-high-density LED display system and 3.0mm point-out outdoor ultra-high-density LED display system, these research and development results are recognized by customers, and partially applied to the 2014 Brazil World Cup football stadium and fans park, London Waterloo Railway Station, 2014 French tennis Open, 2014 Geneva International Auto Show, etc. In the first half of the year, the company's LED video display system revenue increased by 42.82 year-on-year to reach 106 million yuan. In the first half of the year, Lianjian Optoelectronics achieved operating income of RMB 339,153,200, an increase of 33.79 over the same period of the previous year; net profit of RMB 310.207 million, an increase of 259.44 over the same period of the previous year. From January to July 2014, the company’s sales contract for small-pitch products was near 100 million yuan, of which nearly 30 million yuan in overseas contracts, the overseas small-pitch products market began to increase, both increased by more than 30 over the same period last year. It is understood that in 2013, Lianjian Optoelectronics vigorously promoted the micro-dense small-pitch LED display market. The micro-dense small-pitch products have been widely recognized by customers. In 2013, the contract value of micro-fine small-pitch products exceeded 100 million yuan. During the reporting period, the company continued to deepen the research and development innovation and improvement work of micro-fine small-pitch products, and solved the problems of unstable and black screen common in the operation of LED small-pitch products. It is expected that micro-fine and small-pitch products will achieve double-speed explosive growth in 2014.
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