Interview with Kai Yang, General Manager of Dongfeng Nissan

At the Chengdu International Auto Show this year, Dongfeng Nissan held a series of new product launches and product promotion activities. During the event, Yi Carnet had the privilege of interviewing Kai Yang, general manager of Kaiyang North Star Nissan.

Easy car network: Today is the fourth day of the auto show, an ordinary working day, Tuesday, but the popularity outside is hot, what is your overall impression of this year's car?

Gao Zaiyang: I started to participate in 2009. This year is the fourth auto show. It was once more than once and was wasted more than once. This market is increasing in terms of consumers and our publicity. The demand for this market is Manufacturers pay more and more attention to this market, but in fact there is a morbid state. What will eventually become? Putting all of this into a practical perspective, because the auto show spends so much money, all dealers can't live, the price is very low, more and more people like cars, not many people start to buy, the real auto show is to see people Enjoy your happiness.

Easy car network: Do you think this year's Dongfeng Nissan renovation is the pursuit of waste or practicality?

Gao Zaiyang: Decoration and philosophy are the same, there is not much difference, whether it is stage decoration is the 4S shop, is not allowed to move, site waste, special imported car booths occupy so many locations, imported cars in the auto show scene so much Genius sells a car.

Easy Net: I have a deep impression. Nissan will take a concept car in this position every year, but it takes up a lot of space and is a big investment for you. But in fact, its practicality is also there. .

Gao Zaiyang: For the auto show, I think that the Chengdu auto show is still very shocking. In front of the north and south rows, Shenzhen has a relatively large amount of ownership. Chengdu is the most important city for all manufacturers, so nine exhibition halls are also full.

Easy car network: Chengdu is also the country's second largest car ownership city, sales are now at the forefront, and now there is a saying that occupying the Chengdu market will succeed in the western region in the next decade. In the first half of this year, what do you think of your 4S shop sales?

Gao Zaiyang: It may be necessary to separate the Japanese and German systems.

Easy car network: If you say Dongfeng Nissan 4S shop, are you satisfied with the sales?

Gao Zaiyang: For the entire first half of the year, sales fell compared to last year, but the data released by the manufacturers showed that all the data showed growth. It was only said that this increase was due to the growth of the city, but it was due to the speed of opening stores. After all, you After the opening of the store, the sales volume of the entire market was diverted after the store was opened. At the same time, the replacement of the models also had an impact. In the first half of the year, compared with the same period of last year, it was basically flat, with a slight decline, and there was an increase compared to the same period of last year.

Easy Net: The Diaoyu Island issue has a great influence on some Japanese cars, but this big trend cannot be changed. Have you ever thought of any measures or means to change this situation?

Gao Zaiyang: At present, we have more elaborate services in terms of services. When we travel out of danger, consumers will think of me driving slowly, and the chance of accidents is relatively small. After that, he thinks this is very useful. This service is used by foreign scooter. And the mobility insurance is very popular. The Chinese people are not strong because of the traditional insurance awareness. There is no such awareness, and buying a car is also relatively safe from future accidents. So consumers do not really feel the benefits of this insurance. In the first year of the new car, all the manufacturers were given gifts. After the customers who had such promotion really got out of danger, after we used the car for him, he actually felt that the service was very intimate and felt that Dongfeng Nissan's service of providing outbreak insurance was very practical. After he used it, he communicated and chatted with friends. Everyone had a difference compared to that. This differentiation may take some time to digest, allowing the market to accept it gradually. After accepting it, it is still very helpful for the promotion of the entire brand. Help, especially some brands do not have this service.

Easy car network: Chengdu has a large number of possessions, including many 4S stores have already started to transfer after-sales insurance these service providers, do you think what are the advantages of Dongfeng Nissan?

Gao Zaiyang: Dongfeng Nissan’s marketing and auto show marketing is at the front end. Because of the Dongfeng Nissan’s organization, the Japanese side is mainly responsible for the technology, so the technology of Dongfeng Nissan has always passed the clearance. The Chinese attach more importance to the market and the Japanese remain unchanged. Things that are set must do so. Therefore, the general manager of Sanhe Nissan went to Guangfeng. Before the auto show, we talked about the fact that Toyota had already finished and Guangfeng had already finished. The game of the auto show was still played five years ago. It remained unchanged and Dongfeng Nissan pushed a lot of things out. You can decide whether or not the manufacturer has decided on a good plan. We can only use it after we agree.

Yi Net: In addition to adding more new cars each year, including Dongfeng Nissan's customers have some old vehicles, he intends to replace or buy a new car. Dongfeng Nissan has no related promotional activities to provide discounts to old customers. .

Gao Zaiyang: This activity is continuous. The marketing of Dongfeng Nissan is very detailed. Dongfeng Nissan has two used cars. Other brands of cars can purchase our new car with discounts, as well as our package, under the same value. There are bicycles and outdoor camping supplies as gifts. As a Dongfeng Nissan brand vehicle replacement vehicle, there is a certified used car, Dongfeng Nissan certified used car, this brand car took over we have to do a comprehensive inspection and certification, from our shop sold Dongfeng Nissan used car to enjoy Dongfeng Nissan provided The warranty. The specific warranty time I forgot to forget, this is rarely done by the brand, because it has been completely arrested, including the risk of travel, the people who use the car are accustomed to the life of the car, and suddenly the car to repair three or five days, certainly feel very Habits, this time to provide the same level of scooter to you, Dongfeng Nissan is the first case in the country, spread out is that each 4S shop must be configured 6-8 cars, no other brand to do with mandatory equipment.

Easy car network: Can now guarantee that all maintenance users can have a scooter?

Gao Zaiyang: Yes, it may be necessary to increase the car's equipment in the future, and the car is equipped with subsidies. Special stores are also willing to provide equipment. This can be profitable, and it will bring back money.