Introduction: As LED lighting applications mature, emerging markets are accelerating the introduction of LED lighting. Emerging markets are a new continent targeted by domestic LED export companies. In emerging markets, India, as the second largest country in the world, has an economic growth rate and market volume. In order to promote the development of the LED industry, the Indian government has offered two measures. One is to include the LED chip factory (fab) in the Modified Special Incentive Package (MSIPS), and the industry can enjoy a refund subsidy of 20% of the cost of construction, but the initial investment should not be low. At US$50 million, local manufacturers and foreign investors are applicable to encourage the establishment of semiconductor fabs in India. In addition, according to the official preferential market access policy, the government procurement case will provide 50% of the total LED related product manufacturers. (The product value must be increased by 50) but there is no special discount on the bidding price and specifications. The goal is to enable locally manufactured LED plants to enter the local market. At the same time, China has bilateral trade agreements with ASEAN countries, and LED products exported to these countries can enjoy low tariffs or even zero tariffs. These have lowered the threshold of the LED lighting industry that wants to enter India. For the civilian market, the lighting requirements are not as high as in the industrial market, as long as the lighting of daily life can be met, especially for the Indian market, the difference in the living area is required for the bulb. There are also high and low points. The market for LED semiconductor lighting bulbs that are inexpensive, energy efficient, and long lasting is huge. According to the organizer of the Indian project commissioner, the advantages of LED semiconductor lighting are very obvious. Because of its long energy saving and environmental protection, it is in line with the needs of modern development. For the current situation and future development trend of India, the civilian market is a huge potential market. But this market will also depend on the Indian government's construction and expansion of power infrastructure. Moreover, Chinese LED companies want to successfully enter the Indian market, they must concentrate on understanding the Indian market, and be familiar with the Indian government's attitude towards Chinese LED companies and LED product requirements. In turn, according to the different needs of the market, it is necessary to specifically introduce consumer lamps that meet different levels of consumers. At the same time, in order to expand the market share of the low-end and mid-end sales, it is necessary to introduce ordinary consumers' lamps to expand the market share in the low-end market. In the current market, with the concept of channel as the king, China's LED companies should actively plan and prepare for the future, and make appropriate preparations for possible future developments. From the most basic to meet the lighting needs to the aesthetic needs of decoration, the needs of the civilian market are diverse, and people's preferences are different. Therefore, when entering the civilian market, it must be considered in many ways and various designs to meet people's needs.
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