During the "10th Five-Year Plan" period, the automobile industry gradually became a pillar industry in Guangdong. According to the latest customs statistics, Guangdong has the largest total automobile export volume in China, and the second largest in China. The Guangdong automobile industry, led by Guangzhou, has grown at a rate of about 50% in recent years, becoming the nine major industries in Guangdong. Industry, Guangzhou, the fastest growing and most dazzling highlights of the three pillar industries. However, experts pointed out that in the next five years, if the Guangdong automobile industry wants to achieve qualitative development, it will fundamentally improve its research and development capabilities and cultivate its own brands.
Along the path of “market-for-technology†more than 10 years ago, the scale and output of the Guangdong automobile industry have been expanding. However, dazzling performance has been difficult to conceal the pain of a long absence of technology. Some experts pointed out that the core technology of the Guangzhou auto industry relies entirely on foreign joint ventures and the business risks are too concentrated. At present, new automotive products, especially cars, all rely on the introduction of foreign technologies and products; most of the parts and components companies do not have strong design and development capabilities. Most companies have chosen to introduce foreign technologies, and the automotive industry has not invested enough in scientific research and development.
The auto parts industry also faces the dilemma of high output and low technical content. According to statistics, there are currently more than 350 auto parts manufacturers in Guangdong Province. Guangzhou Baiyun District has become the largest auto and auto parts sales market in Guangzhou. There are 169 auto parts companies in Foshan with a total investment of 6.878 billion yuan, initially forming Shunde. , Nanhai, Sanshui, and Chancheng are four agglomerations of auto parts industries. However, statistics from the Customs show that Guangdong’s auto parts imports are dominated by high-tech key components, with large quantities and rapid growth, while exports are mostly auto parts with low technical content and low value, presenting imported component technologies. High in content, high in value, and the exact opposite of export components.
According to industry insiders, according to the international automobile brand development experience, the research and development of a mature automobile independent brand generally requires the company to reach a production scale of 2 million, a fixed asset investment of 1 billion US dollars, and a running cost of 1 billion US dollars. The technical R&D team of 8,000 to 10,000 people, about 30 laboratories, and an average of two years can develop a new car. Although this is not an inevitable rule, there is no lack of reference to the “Brazilian modelâ€â€”the automotive industry in Brazil is developing rapidly. However, because there is no independent research and development capability and independent brands, it is still only a large-scale processing factory and sales market. . If you follow the above experience, then the Guangdong auto industry may still have to go ahead on the road of “market-for-technology†and the road leading to its own brand is still long.
The key to the development of the auto industry is to have its own core technologies and parts and components. The wheel of independent innovation will carry the company to its own brand. At present, some of the three major, small and medium-sized Chinese auto companies have begun to aggressively prepare their own brands through the “Eleventh Five-Year Planâ€. The new five-year strategy of “Shangqi†proposes to form a self-owned brand management system to reach a total vehicle size of 2 million, among which Including 600,000 self-owned brand cars, with nearly 40,000 to 50,000 new energy vehicles at the same time: "FAW" Group also set a target of 2 million vehicles, including 1 million independent brands. It is a major challenge for Guangdong's auto industry to go beyond the concept of “market first†and move toward independent innovation and independent brands on the joint venture road.
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