Export “threshold” to improve quality is the lifeline of LED enterprises


[Introduction] According to the EU's latest energy efficiency regulations for LED lighting products, since September 1, 2013, all LED lighting products exported to Europe must comply with the new energy efficiency standards, and will be divided into three in the next three years. The stage gradually improves the energy efficiency standards of LED lighting products. According to the EU's latest energy efficiency regulations for LED lighting products, since September 1, 2013, all LED lighting products exported to Europe must comply with the new energy efficiency standards, and will gradually improve in three phases in the next three years. Energy efficiency standards for LED lighting products. When the "Regulations" came out, it undoubtedly gave the Chinese LED companies, which are mainly export-oriented, a good start.
From a global perspective, many countries are now strengthening legislation to encourage the use of new energy-efficient lighting fixtures, and the LED lighting industry will face unprecedented opportunities for development. At the same time, while countries are vigorously promoting LED lighting products, a series of indicators such as quality and standards have also been put on the agenda. The LED lighting industry is facing a multi-level examination. In the face of the huge prospects of the international lighting market and the high barriers to entry, what kind of measures should Chinese Chinese LED companies take to deal with?
Quality is the lifeline of the company Since the development of LED lighting technology in China for more than ten years, the fragrance of the wall inside the wall has been a long-standing phenomenon in the LED industry in China. As an important manufacturing and manufacturing country for global LED lighting products, China's LED industry has always played an important role in the international arena. However, many unfavorable factors such as non-core technology, product homogeneity, quality, and lack of patent protection still plague the normal competition of China's LED companies in the international market.
According to relevant statistics, in 2012, China's LED lighting exports reached 5.87 billion US dollars, exports increased by 30.52, and the number of export lamps reached 477 million sets, still showing a rapid growth trend. In addition, according to analysis, the main markets for LED lighting exports in China are Europe, Asia and North America. The quality requirements for the products in these three regions are very high. Therefore, in order to gain a foothold in the international market, the quality line has actually become the lifeline for the survival of enterprises.
LED companies should take a positive look at the EU's regulations to improve entry barriers. Standards are in line with international standards, and further follow-up may be further improved. The relevant person in charge of a domestic testing technology service company pointed out that there are two main indicators of lighting quality, one is safety; the other is product performance. At present, the requirements for LED lighting products in Europe and the United States are quite strict. Therefore, on the basis of mandatory certification standards for importing countries, enterprises must strictly control quality from the aspects of raw materials, production and after-sales to ensure products. Safety and performance.
In the face of increasing international standards, relevant LED industry associations believe that the current international market has repeatedly recalled China's LED lighting products, and the demanding technical standards will eliminate enterprises without quality assurance and value bottom line. For enterprises, only by solidly practicing internal strength, by increasing the technical content, enhancing product value, and shifting product competition from the price battlefield, can we achieve longer-term development in the international market.
While strictly abide by the quality defense line, the relevant inspection and quarantine departments also reminded LED lighting manufacturers to effectively enhance the awareness of quality risks, design and manufacture products in strict accordance with the standards of the importing countries, and do not blindly follow the requirements of customers, avoiding small losses; while paying close attention to other countries. Industry dynamics, establish channels and mechanisms for obtaining foreign standards and technical trade measures, do a good job in standard collection, and be familiar with the new standards.
Positioning differentiation to create new advantages With the increasing demand for energy saving and emission reduction in the world, the United States, Australia, Canada, Japan, the United Kingdom, South Korea and other countries have successively phased out the incandescent lamp plan and entered the formal implementation stage, while the European and American economies began to pick up. The continued performance of Chinese LED lighting companies in terms of exports will be more promising. However, with the gradual maturity of LED lighting technology, international manufacturers have launched low-priced products to compete in the market, and overseas price competition has become fierce. In the overseas market, China's small and medium-sized LED enterprises lacking technological advantages while improving access standards. Will face a new round of more brutal export competition.

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