On February 26th, Dongfeng Commercial Vehicle Co., Ltd., the exclusive name of Dongfeng Commercial Vehicle Co., Ltd., a Chinese heavy truck manufacturer, made its debut in Sanya, Hainan and will be driven by the “Dongfeng Team†in October to compete in the world's top events. -- Volvo Ocean Race.
For Dongfeng Commercial Vehicle Co., Ltd., participating in the world's top sailing events, building the "Dongfeng" sailing boat and establishing the "Dongfeng Team" is not only a sports event, it is a great dream for the Dongfeng people to go to the world.
Forty-five years ago, Dongfeng people started their own businesses in the foothills of the Shiyan and Wudang Mountains in the mountains. They rely on self-reliance and hard work to create a first-class factory in China and a top three commercial vehicle production base in the world. , "Dongfeng" brand thus resounded north and south. Today, based on Dongfeng Group and Volvo Group building the world's largest strategic alliance for commercial vehicles, Dongfeng Commercial Vehicles join hands with Volvo Ocean Race to jointly promote the global promotion of “Dongfeng†brand commercial vehicles.
Coincidentally, the routes and ports of call for the new season of the Volvo Ocean Race fully coincide with the overseas target markets of Dongfeng Commercial Vehicles. Dongfeng Commercial Vehicles hopes to leverage the influence of the Volvo Ocean Race to strengthen the overseas dissemination of the “Dongfeng†brand and promote Dongfeng Commercial Vehicle's business development in overseas markets.
During the journey to seek an international platform, Dongfeng Commercial Vehicle tried to use this event to tell the Dongfeng brand culture in the world language. It wants to tell the world: Who is Dongfeng? Where do you come from? Where to go?
According to Li Quanhai, director of the Water Sports Management Center of the State Sports General Administration, vice chairman of the International Sailing Federation and vice chairman of the China Sailing Association, in the exchanges with friends from the sailing world of the world, they asked what is “the east wind� What is "Dongfeng"? I said two things: First, we should understand literally that “East Wind†is the wind from the East, a lucky wind, a safe wind, and a winning wind. Secondly, Dongfeng is a 45-year-old automobile manufacturing company. The 45-year brand building has provided credit for enterprises and the country. They asked "Dongfeng" what to get for the Volvo Ocean Race. I answered: It is to spread the idea of ​​"China's east wind and the world's east wind" to the world.
It is reported that the entire Volvo Ocean Race is 39,379 nautical miles, passing through 10 cities around the world. In the overseas markets that Dongfeng Commercial Vehicles has planned to focus on, a professional marketing management company will work with Dongfeng’s internal team to create a marketing plan, including inviting local dealers and users to participate in the experience, and strengthening the Dongfeng commercial vehicle by highlighting Chinese elements. Chinese attributes.
In Other words, Dongfeng uses the "ship" to go to the sea and aims at overseas markets. At present, it should belong to the “Brand Informing Stage†for overseas markets, followed by a series of planned marketing, so that the products of Dongfeng Commercial Vehicles can be recognized by the business community in the local area.
In the "Dongfeng", Dongfeng Commercial Vehicle is both a champion and dealer, and it is also a "ship owner." In this global event with great appeal, if a brand wishes to cooperate with Dongfeng, such as logos (logos or trademarks), such as item support, etc., they can enter into commercial agreements with Dongfeng Commercial Vehicles. At present, Fengshen Tire has confirmed its logo on "Dongfeng" to expand its influence overseas.
"China's east wind, the world's east wind" is the direction that Dongfeng Commercial Vehicle has been working hard. Compared with China's own-brand passenger cars, Dongfeng Commercial Vehicles is just around the corner. "Dongfeng" set sail, Dongfeng Commercial Vehicle not only attracted attention by participating in a high-end event, it also tried to use the "Dongfeng" as an opportunity to engage as many Chinese seafarers as possible in the relatively weak areas of China's ocean-going sailing events. Come to the world's top sailing sport and take on heavy responsibility in the offshore navigation and onshore technical support team. With more talents, in the future, a fleet of 100% Chinese will be formed to participate in the top races such as the Volvo Yacht Race, to promote the development of Chinese sailing and realize the Chinese people’s dream of going to the sea.
Brands that are not culturally rich are doomed. Dongfeng Commercial Vehicle is an important pillar of China’s national automobile industry. By “Dongfeng†promoting Chinese and foreign cultural and business exchanges, it also allows “Dongfeng†to become the ambassador of Chinese culture and builds a new business for Chinese national brands to go overseas. platform.
NINGBO BLUEOCEAN AUTO PARTS CO.,LTD , https://www.blueoceanautoparts.com