The feast of the king ---- Shell's new hydraulic king CH-4 million kilometer challenge came to an end in Beijing. At the award dinner, besides the tough guys who participated in the challenge, everyone was deeply touched. The truck micro-movie “One Million One Million Kilometer†released on that day was even more impressive.
Through the hard work of a heavy truck driver on the road and the acquaintance and love of Shell's unification salesman, the film demonstrates the true nature of life of truckers who are not afraid of dangers and dangers, and who have the responsibility to shoulder the responsibility. They also highlight Shell's unification of car drivers and trucks. The spirit of the driver's colleagues.
Whether in the middle of the night, fighting with the gangsters in the rain, brave enough to shed blood, or helping others, helping their colleagues to solve the optimism of driving failure, this kind of positive energy for truck drivers is also pursued by Shell. Shell unification hopes that through this micro-movie, more people can understand truck drivers and car drivers.
Deputy General Manager of Shell Unified Market and Strategy Changcheng
"Shell unified has been advocating a special group that is close to users, especially truck drivers. They have many places that are worthy of our admiration. They have the courage to take up the burden of life for family and dreams, and cling to the steering wheel of fate. We are hard-working, courageous and courageous to meet the rigorous challenges.We also hope that we can feel the positive energy and strong spiritual power in their hearts and let more people know their hardships and efforts. Give them more respect. At the same time, we also hope that truck drivers can enjoy Shell's unification for everyone's support and hope that they can join hands with them to welcome the next one million kilometers," said Chang Cheng, deputy general manager of Shell's unified market and strategy.
As a carrier, microfilms carry the most responsibility for Shell's responsibility to users. Shell unity not only develops good products to help truck drivers, but more importantly, companies can understand and respect truck drivers and provide them with practical needs. More perfect service.
Shell's unified truck micro film "One Million One Thousand Kilometers"
As Chang Zong said, Shell is trying to bring the brand concept of “Keep you all right†to every truck driver. As early as 2012, the on-the-spot laboratory where Shell Unification started was also based on the caring driver. After understanding the life conditions and behaviors of truck drivers and their response to different road conditions, even the depressive and challenging conditions encountered by them, they were carefully tested. And research, developed a new durable hydraulic king -----CH-4.
For Shell, the microfilm is only a small part. In the future, Shell will continue to unify the users close to the users, providing truck drivers with a wider platform for sharing and discovering new demands from users.
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