2011 is the first year of China's implementation of the 12th Five-Year Plan. In this new five-year plan, the basic principles of green development, building a resource-saving, environment-friendly society are clearly proposed, and new demands are placed on the automotive industry. Against this backdrop, the automobile society will move further toward rationality and security. In July 2011, Bridgestone China Tire Co., Ltd. ushered in a new generation of leaders - Datian Kang, chairman and general manager of Bridgestone (China) Investment Co., Ltd. This Bridgestone Japan Head Office executive director, who has more than 30 years of experience in technology research and development and production management, took the leadership of Bridgestone's senior executives, indicating that Bridgestone's tire business in China will enter a new era. Phase of development: Bridgestone, as the industry leader, will take a one-step step forward to grasp the development needs of the Chinese market, and advance toward the goal of “co-existence with the environment and safety†through leading-edge technologies, product services, and corporate activities in the industry. continue trying. A few days ago, Datian Kang accepted media interviews on related issues.
As a new president, what strategy will be implemented during the term of office and lead Bridgestone (China)? On this issue, Datian Kang replied: “From the first president to the third, Bridgestone was born from the sales force. I have more than 30 years of experience in technology development and manufacturing technology research. Currently, The entire society and the market environment demand for environmental protection, the pursuit of high security products, I need to actively deal with. To be able to accurately manufacture these products in China, sales in the Chinese market, this is my mission. I hope Bridgestone can achieve 'coexistence with the environment and travel with safety' and contribute to the development of Chinese society."
A reporter asked: The tire companies of many international big brands compete in China very fiercely, but only Bridgestone invests great energy in environmental protection. Why?
Daejeon Kang said: "First, the government's policy is a big point. The government and society hope that resources can be used more effectively and energy can't be wasted. Tire companies hope that tire life can be used effectively until its end of life. First of all, the requirements of the external environment for enterprises, on the other hand, as a leader in the tire industry, Bridgestone has accumulated a large amount of advanced technologies in the sponsorship and R&D of some of the annual events, such as the commercial vehicle tire market. From biased tires, radial tires, tubed tires to tubeless tires, its environmental load has continued to improve. We have also developed some commercial vehicle tires equipped with environmentally friendly technologies that can effectively reduce fuel costs. This is from new products. From the perspective of the tires, we are continuously realizing more effective and more cost-effective use of resources to achieve the goal of environmental protection.In addition to the first-time use of commercial vehicle tires, we also have refurbishment technology that gives it two lives and three lives. Stone has acquired the world's most cutting-edge Bendak Corporation in the retreading tire industry globally. In Qingdao and Hong Kong, we established a refurbishment factory for aircraft tires. Many of the cutting-edge technologies that we have accumulated in the F1 race are actually the most basic technologies for the development of many commodities. We can simply carry out these technologies. Re-combining these technologies to meet the needs of society, users, and companies themselves for effective use of resources. This is the direction for achieving win-win R&D, and it is also our driving force in the field of environmental protection.â€
Datian Kang further pointed out that in the face of increasingly severe climate change, maintaining the harmonious cycle of the ecosystem has become the consensus of the governments and people of all countries in the world. Based on this, the environmental concept of protecting biodiversity is born in the soil of a company. In September 2010, Bridgestone showed its stance in the field of biodiversity. Through dialogues with local communities, it deepened its understanding of regional cultures and the diversity of ecosystems, species, and genes. Promote biodiversity conservation activities. In October 2011, Bridgestone (China) Investment Co., Ltd., which manages Bridgestone's tire business in China, took the lead in responding and launched the "Yinbao Nian Bao Yu Ze Ecological Protection Project" that advocated the concept of "Ecological New Cube" in Beijing. .
It is understood that the symbiosis with nature, cherishing resources, and reducing carbon emissions are the goals of the Bridgestone Group's strategy to achieve sustainable development after launching the brand strategy transformation in 2010, and reaffirming the direction of future long-term environmental activities. . Since entering the Chinese market, Bridgestone (China) has introduced the Group's advanced environmental protection concepts into all aspects of its business activities including product development, production, sales, and service, and has established itself in the environmental field of the industry. Results. Continuing attention and active investment in environmental protection charity activities further reflects the added value of the company and has won more social trust for Bridgestone.
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