At the 62nd Hannover Commercial Vehicle Show in Vienna, which opened on September 25th, the Chinese bus company only exhibited Xiamen Golden Dragon (hereinafter referred to as “Daikin Dragonâ€). Da Jinlong represented the top passenger event in the Chinese bus industry and attracted many eyeballs. At the scene, the reporter noticed that there was a constant stream of visitors from around the world who came to visit the Grand Dragon Show.
“After the Hanover Motor Show, Da Jinlong will also have to go to the UK to participate in the exhibition. As long as it is an auto show that helps promote the brand and enhance the brand image, we will all participate.†Han Jinhong, deputy general manager of Dai Jinlong’s overseas sales department, told reporters. Although these exhibitions were all organized by European agencies, manufacturers provided full support. The “seamless communication and cooperation†between manufacturers and distributors is a key factor for the progress of Grand Dragon in the European market.
Three show cars are popular
Dajinlong's models for this exhibition are XMQ6127, XMQ6900DE and XMQ6121G. Talking about these three vehicles, Yao Jinshun, project manager of Daikin Dragon, was particularly excited because they were grand cars that Grand Dragon was proud of. They were developed specifically for the European market. They all passed the EU standard certification and testing, and they have been favored by consumers. Accredited.
National customers are interested in Chinese buses
Among them, two XMQ6127 and XMQ6900 vehicles cross the Eurasian continent and arrived in Germany after 25 days. Long-distance trek all the way together with a variety of climate, road test, and ultimately safely arrived at the destination, the vehicle performance is stable, running in good condition, fully verified the excellent quality of Daikin Dragon products. The owner of the XMQ6127 is a German old man. At the age of 68, she loved Chinese buses and she also opened a section for herself. The old man owns a passenger transport company. She told Yao Jianshun that, after a while, he would also need to buy a Grand Dragon bus.
Several customers are watching carefully
The reporter interviewed several European audiences at the scene. “I was surprised by the pace of development of Chinese passenger cars, just as the opening ceremony of the Beijing Olympic Games gave the world a surprise. I can't see the difference between the Jinlong passenger car and the German brand passenger car in terms of appearance, configuration and interior. Of course, looking at the whole There is still a certain gap between Chinese passenger cars and world-class brand passenger cars, but this gap is narrowing.†The evaluation by Elmer Mosca, a German audience, represents a considerable portion of the views of European audiences.
Self-confidence comes from actual sales figures
Europe is the most advanced place in the world of automotive technology. The world's best bus manufacturers and the most high-end bus brands are gathered here. At this year's Hanover Motor Show, Daikin Dragon and world-famous passenger car brands competed on the same platform and received evaluations from professional users in 46 countries and regions, including the EU-27. Where does confidence come from?
Xu Jindong, deputy general manager of Daikin Dragon, told reporters: “Dajinlong passed the VCA certification in 2005 and was the first domestic passenger car company to sell Chinese passenger cars to Europe. Over the past three years, it has always attached importance to the development of the European market and has held exclusive representations for three consecutive times. The Chinese bus industry has participated in the European Bus Show. Over the past three years, we have accumulated a lot of experience. The recognition of European consumers has enhanced our confidence in continuing to open up new markets."
Photo of Dajinlong company leader and German dealers and some customers
Han Zhihong gave reporters a set of data. From January to August this year, Dajinlong's sales in Europe reached more than 32 million US dollars, an increase of more than 400% year-on-year. Grand Dragon Bus has entered 13 countries and regions including Germany, France, Britain and Italy. Among them, the Italian market has performed most prominently. At present, the market share of Daikin Dragon in Italy's 12-meter model market has reached 10%.
Participating in the exhibition is an effective way to the world
Since 2005, Daikin has participated in many international auto shows. From the 18th World Bus Expo Europe Exhibition in October 2005, the World Bus Expo Turkey Exhibition in February 2007, and the 19th BAAV European Bus Exhibition in October 2007 to March this year The Paris International Travel Fair, Dajinlong is well-prepared to exhibit with its premium models.
“Why is it so keen to participate in international exhibitions and what is the exhibition brought to Dajinlong?†Facing this reporter’s question, Xu Xiangdong and Han Zhihong summed up the reporter from three aspects: “First, the exhibition is a full range of three-dimensional marketing. While demonstrating new products, it is possible to further strengthen exchanges with customers in the existing distribution channel markets.Dajinlong’s debut at the Hanover Motor Show will include Germany, Italy, France, Spain, Sweden, Hungary, and Bulgaria. The customers within the site experience the charm of Daikin Dragon products, attract more orders, stabilize market position and maintain sales growth.
A customer carefully experienced the full function of the bridge
Secondly, the Hanover Motor Show is a global commercial auto show that attracts a large number of overseas professional visitors. It is beneficial to contact potential customers in the blank market, and is a very effective means for opening up blank sales channels.
Thirdly, the exhibition is not only an excellent opportunity for major bus manufacturers to display their strength and brand image, but also an important communication and learning platform between companies and customers, enterprises and enterprises, and enterprises and parts and components companies. Dajinlong participates in the top passenger car shows in Europe. It can not only learn from its European competitors, but also improve itself. It can also grasp the information of its competitors in time and lay the foundation for the next competition.
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