According to data from the China Automobile Association, in July 2009, China's light truck market achieved sales of 106,348 vehicles, an increase of 38.27% year-on-year, and a decrease of 6.88% from the previous period. This is the fourth consecutive quarter-on-month decline in the light truck market after peaking in sales in March. However, this decline is in line with the monthly pattern of sales of light trucks. It can be said that light trucks are not cool in the traditional off-season from June to July.
Although light truck sales fell for the fourth straight month, the decline rate dropped from 11.6% in April to 6.88% in July, and the decline was gradually narrowing. In addition, compared with the same period of previous years, the light truck market also showed a strong rebound in 2009. In January 2009, sales of light trucks were only 59,584 vehicles, which was even lower than the same period in 2007. However, since February, light truck sales have started to increase all the way, with sales reaching 152,424 units in March, exceeding the level of the same period in 2008, and setting a new monthly sales record. Compared with the same period in 2008, except for the year-on-year decline in January, each month in 2009 showed a year-on-year increase. February surged 46.9% year-on-year. The year-on-year increase in March fell to 2%, and then the increase began to increase gradually. It increased by 5.4% in April, 18.4% in May, and increased to 38% in July.
In the traditional off-season in July, the light-duty card market interprets the “off-season is not thin†with the two characteristics of “slightly narrower than before, and a year-on-year increase.â€
The sales of most light truck companies rose sharply year-on-year
According to statistics from the China Automobile Association, among the top 10 sales companies in July, except for Jiangling and Great Wall sales, the sales volume of most of the other light truck companies has increased significantly year-on-year. The mainstream light truck companies have achieved good market performance in the first seven months.
In July 2009, Beiqi Foton continued to dominate the light truck market with an absolute advantage over the second 16,000. In the same month, the sales volume of Foton light trucks was 27,000 vehicles, an increase of 10.69% year-on-year, which accounted for more than half of the sales of Foton in July. Light trucks became the largest contribution to the sales growth of Foton in 2009. In July 2009, the sales volume of the second-placed runner-up, Dongfeng Motor, was 10,800 units, an increase of 1.05 times over the same period of last year. It was the highest growth rate among the top ten companies in the same period last year. In addition, most of the other light truck companies achieved a 50% year-on-year growth rate in July sales.
The prosperity of this young card market is more reflected in the western region and the vast rural areas. Therefore, the market performance of the low-end light-duty truck enterprises and some low-end light trucks, which mainly focus on the rural market, are equally eye-catching. Kama Motor’s sales in the first seven months totaled 54131 units, a cumulative increase of 32.29% over the same period, and ranked among the top among light truck companies.
The growth of light truck sales has benefited from the promotion of three major factors
1. The release of demand in rural and mid-western regions
Under the impact of the financial crisis, China’s rural migrant workers returned to rural areas in the second half of 2008. According to the statistics of the Ministry of People's Insurance, as of the end of November 2008, migrant workers returning to their homeland in advance in ten provinces and cities such as Chongqing, Anhui, and Henan were close to 50. Million, by mid-December, this number has soared to 7.8 million. After returning home to rural areas, most of the migrant workers used their accumulated savings to embark on the road to self-employment. Whether it is to do a small business or engage in shipping, low-end economic light trucks have become the first choice for many rural consumers.
In addition, China’s GDP grew by 7.1% in the first half of this year, and the national economy since July has continued to improve. In addition, the country’s 4 trillion investment at the beginning of the year has increased the tilt to the central and western regions and the Dongcun area. In the first half of the year, the total investment in the western region of China was 1,844.225 billion yuan, an increase of 42.1% year-on-year. The growth rate was much higher than that in the eastern and central regions. The national average. These factors have indirectly stimulated the sales of local commercial vehicles, especially low-price light trucks.
2. The auto company’s own efforts
With little policy stimulus, most light truck companies have begun to actively "self-help." According to the Southern Metropolis Daily, using a logistics association to hold lectures for the opportunity to conduct public relations, and a price of 10,000 to 20,000 yuan, Jiangling Qingling, a new car Jiangling 100P listed on the market in June got a good The market feedback helped boost the local sales “outbreakâ€. The other main brand of light truck Nanjing Iveco, through the update of the product, introduced products such as City Express King to solve the puzzles in the logistics express companies into the city difficult problems, in order to drive sales. At the same time, the company also carried out the “Get Rich to Leap into the Village†campaign, which opened up a new model of “Going to the countryside with a multi-pronged approach and one of the best†to the countryside. At present, Nanjing Iveco's first ever-rich Yuejin Village has been established in Linyi Dayitang Village, Linyi, Shandong, and other areas of Yuejin Village are also under intense preparation for construction. It is expected that 100 Yuejin Villages will be completed by the end of the year.
3. Policy factors
Although the government's policies for stimulating the light truck industry are not as effective as halving the purchase tax, the impact of the first half of the policy on the light truck market cannot be ignored. From February to May, due to the purchase of light trucks to the countryside, the policy did not promote sales of economical light trucks. In June and July, as the car went to the countryside to supplement the direct subsidy and implement old-fashioned exchange measures, policy factors began to exert results.
This is intuitively reflected in the year-on-year increase in sales of light trucks in June and July.
In July, the policies affecting the light truck industry not only went to the countryside but also to the implementation of the National III standard. However, due to the “flexibility†of local governments in implementing this policy, the impact of this policy has not been highlighted. This has also created conditions for the prosperity of the light truck market. Since July 1, the diesel N1 light truck country III emission standard that has been extended for one year has finally been enforced. In theory, this will lead to a recession in the light truck market after July. Because the State III light truck is at least 10,000 to 20,000 yuan more expensive than the State II vehicle. If it is strictly enforced, individual users simply cannot stand the rise in price. This will inevitably affect the sales of light trucks, just as the sales of heavy trucks in the third quarter began to fall sharply in 2008. However, this is not the case. In addition to major cities such as Beijing, Shanghai, and Guangzhou, the other countries' traffic control offices have declared to the National II light truck decking country III that they “close one eye to anotherâ€.
The younger cards in the second half will continue to develop steadily, and the year-on-year increase will continue to rise.
The “off-season is not thin†in July has opened up a good start for the development of the young card market in the second half of the year. It is expected that as the economic situation continues to improve in the second half of the year and the country's investment efforts increase, the sales volume of light trucks will not fluctuate significantly in the second half of the year. In addition, the stimulative role of policies such as subsidies for car purchases and cars to the countryside will be more evident in the second half of the year until the end of the year. It is expected that stability will be the most likely market performance. However, the second half of the year is the traditional off-season of the auto market. In addition, the implementation of emission standards will also affect the sales of light trucks. It is expected that the sales volume of light trucks will also gradually decline during the stabilization period, and there will be a downward trend from the previous quarter.
Despite various favorable and unfavorable factors, in the second half of 2008, the light truck market drastically dipped under the influence of various factors, and the average monthly sales volume has been hovering around 70,000 vehicles, leaving enough room for growth in 2009. The year-on-year increase in the sales volume of young cards in the second half will continue to be magnified, and it is an indisputable fact that the overall sales volume in 2008 will surpass the sales volume in 2008.
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