In 2009, the first western car tour - Ordos Station, there was a brand new microcar - Kairui.
Chery is one of the first-line brands of domestically-made automobiles. Kairui is a brand established by Chery in early 2009 that focuses on micro-cars and has launched three products: Youyi, Elegance, and ViewSonic. Now we have also introduced micro-clients that are positioned both in passengers and goods.
Since the establishment of Kairui Micro-car since the beginning of the year, marketing activities have been very intensive. Not only continue to launch new models with different orientations, but also quickly established a first-level service network covering all prefecture-level cities, top 100 counties, launching autos to the countryside, and inviting popular stars and Other series of marketing campaigns to successfully create a “City of Cities that Says Rui Micro The car's hot atmosphere.
In addition to the high-profile marketing promotion, Kairui Micro-car is also promoting ground-breaking activities. Among them, aiming at China's second- and third-tier auto market, the full participation in the exhibition of Western Auto City Tour sponsored by China Automotive News, the Mid-City Auto Tour, and the top 100 auto exhibitions by cities and counties is the big move of the company. They believe that the vast second and third-tier markets in the East, Central and West regions are where they can flex their muscles.
In the western tour of Ordos, Kairui Microcar attracted a lot of spectators. After the first day of the exhibition, the staff members even received a customer's phone call "What place can buy Kai Rui." This shows that the attraction of Kai Rui should not be underestimated.
According to Ordos City Shenglong Automobile Sales & Service Co., Ltd., Kai Rui Micro-vehicle Sales It is understood by Ya Ting that: Kai Rui's newly launched Youyou has a high-performance air-combustion chamber, 16-valve breathing area increased by 15%, dual overhead camshaft and other high performance The configuration makes Youyou powerful. And with the original position of the empty table position lever makes driving more comfortable, LED display multiple information at a glance. Streamline styling, crystal headlights, aluminum alloy wheels, 175 tires, plus a tough front face. Make Youyou better in terms of both internality and appearance. In addition, there are 541 service outlets nationwide and 60,000 kilometers in three years. The company enjoys 12 maintenance free hours and free travel within 2 years.
On the opening day of the 12th, Kairui Microcar not only received more than 20 intent customers, but also Kairui elegant and Karry ViewSonic realized on-site sales. Kairui's advantages in cost-effectiveness, space utilization, comfort and user-friendly design have been widely recognized by consumers in Ordos. Xie Ting told the author that in the afternoon of the opening day, an elderly man came to the exhibition area with his old man to see the car. We understand that the uncle had had the intention of buying a mini-vehicle but hesitated to pick it. I gave the uncle a one-on-one explanation, introduced him to the various advantages of the car, and told him that he could use a “car coupon†for a discount of 500 yuan in cash. He immediately moved and chose a ThinkPad minicar. At that time, he signed an order with us.
There are many self-employed small businesses in Ordos, and there are many herdsmen living far away from the urban areas. These groups have a large demand for mini-vehicles. Micro-car is an important tool for them to load goods and daily necessities. Kairui's mini-vehicles are relatively late in the market, but due to their characteristics of cost-effectiveness, high space utilization, comfortable driving, and economical and practical features, they are now gaining momentum. Although there is no sample car, ViewSonic has already asked many people on the scene about this car. It can be expected that the market will have a good future.
Such an excellent mini-vehicle will surely inject a new stimulant into the booming auto market and open up a new milestone for Chinese mini-vehicles.
Ruihode Bearing Co., Ltd. , http://www.sdrollerbearing.com