Sales volume of hot-selling compact cars in the second quarter of 2017

According to the national automobile production and sales data provided by the CSC, the sales volume of domestic compact cars (excluding imported cars) in the second quarter of 2017 reached 1.597 million, of which the highest sales volume in June reached 557,000 vehicles. According to complaint data from the leading domestic defective automobile product information and vehicle quality complaint information collection platform car quality network complaints, the total complaint volume of the domestic compact car in the second quarter was 4,179, of which the volume of complaints of the joint venture compact car was the most concentrated, followed by the independent brand. .

Complaints and sales volume of compact cars are lower than SUVs

The data shows that in the second quarter, compact car sales ranked second, but compared with sales data of nearly 2.15 million SUV models (excluding imported cars) in the same period, there is still a gap of more than 560,000 vehicles.

As shown in the above figure, the overall complaint volume of the compact car in the second quarter was still relatively concentrated, but the complaint volume decreased compared with the first quarter, and the ranking also fell to the second place, which was lower than the amount of complaints for the same period in the SUV model. However, compared with other models, the overall volume of complaints for compact cars is still at a relatively high level. Of course, this is also related to its large market share.

The volume of complaints and sales volume of compact cars both showed a downward trend

From the quarterly sales changes in the past year, the sales of compact cars (except imported cars) have shown a gradual decline. However, due to the impact of off-season sales, sales of other models also fell to varying degrees. The second quarter data showed that sales of compact cars (excluding imported cars) fell by 14.6% from the first quarter, while SUVs (excluding imported cars) decreased by 9.7% from the previous quarter, indicating that the sales of compact cars declined even more.

Although the sales volume of compact cars fell in the second quarter compared to the first quarter, the complaints also showed a decrease from the previous quarter. Data show that the overall volume of complaints for compact cars in the second quarter was 4,179, a decrease of 4.5% compared with the first quarter. Judging from the complaint data in the quarters in the past year, the change in the overall complaint volume of the compact car received by the car quality network is basically consistent with the change in quarterly sales volume. From this point of view, there is a certain correlation between the volume of complaints and sales.

A total of 27 hot-selling model complaints sales ratio is better than its average

As the leading domestic defect vehicle product information and vehicle owner quality complaint information collection platform, Car Quality Network adopts the “Complaints Sales Ratio” evaluation system to analyze the compact car products in the second quarter. In addition to the imported models, there were 117 compact cars supported by sales data in the second quarter, and the combined sales volume was 1.597 million. In order to ensure the accuracy of the data, the vehicle quality net only counted the first complaint cases of these 117 models, and finally calculated that the average sales volume of the compact cars in the second quarter was 17.8.

According to calculations, the average sales volume of compact cars in the second quarter was 13,900 units (average monthly sales of 4,633 units). Among the 117 models, sales of 35 models surpassed this average, making it a hot-selling compact car in the second quarter. Among them, there are 27 models complaints sales ratio is better than the average of 17.8 million in the same class, in the hot-selling compact car has a good foundation of quality of word of mouth, the sales of these hot models complaints than the specific performance is as follows:

As shown in the figure, in the second quarter of 2017, the sales volume of the complaints for the 27 hot-selling compact cars was better than the 17.8-percent average for the compact cars in the same period, and the product quality stability was better than that of the domestic counterparts. Among them, the sales volume of the complaints of the top 24 models was higher than the average of 13.3% of the average value of all models in the same period, and they were among the best in the domestic passenger car market. Based on the outstanding performance of these models, in the second quarter, complaints about the sales volume of compact cars are lower than the average value both in year-on-year and quarter-on-quarter ratios. Although this does not directly reflect the improvement in the quality of domestic compact car products, it is also enough to make people feel relieved. .

The top ten Chinese and Japanese systems occupy four seats

Judging from the proportion of each country, the German brands in the second quarter were still the most popular models. The 8 models accounted for 29% of the total, but they decreased by 9 percentage points from the previous quarter. In contrast, Japanese brands not only have seven models on the list, and the German brand further narrow the gap, and occupy four seats in the list TOP10, there is a big "forced the palace" trend. In addition, in the second quarter of 2017, the sales volume of compact cars was higher than that of TOP10. The European, American, Korean and independent brands also had models. In particular, the self-owned brand models were the same as the US, and their performance was similar. Circle can be. However, the legal brand did not have a model on the second quarter, and its overall quality performance was worrying.

Summary : From the second quarter 2017 data display, in the compact car market, some models of the German and Japanese models are still eye-catching. Among them, Jetta, Feng Fan and Hao Rui have become the second-quarter hot car sales complaints ranking. The top three have demonstrated stable and reliable product quality and are worthy of consumer trust.