The channel is king. This sentence is also quite consistent in the lighting industry. Channel sinking is one of the major problems facing the lighting industry in the reshuffle. In the current situation of the first-line market approaching saturation and oversupply, the distribution channel is the premise of the lighting industry to avoid elimination. Then, how to choose the distribution channel is a problem that the lighting enterprise managers need to carefully consider.
Direct distribution channel Direct distribution channel means that the producer directly supplies the product to the consumer or user without intervening. The form of direct distribution channels is: consumers of lighting companies. Direct channels are the main type of lighting distribution. Lighting companies set up stores in major stores are the most common marketing methods, but now in terms of the market, the stores have not formed a competitive advantage in the market.
Indirect distribution channels Indirect distribution channels refer to the use of intermediaries to supply goods to consumers or users, and intermediaries involved in exchange activities. The typical form of indirect distribution channels of lamps and lanterns is: lamps manufacturers, distributors, retailers, individual consumers, a small number of group users, the demand for China's overall lighting market still has a certain space, the market potential can continue to tap, and the market for most lamps is positive. Gradually transformed from the seller's market to the buyer's market. At the same time, the proportion of market regulation has increased significantly for the sale of lighting products. Therefore, how to use indirect channels to widely distribute their lighting products has become one of the important topics studied by modern lighting companies in marketing.
The narrowness of the wide channel and the narrow channel channel depends on how many intermediaries of the same type are used in each link of the channel. There are many similar middlemen used by enterprises, and the products are widely distributed in the market, which is called wide channel. For example, the entire home building materials industry is distributed by many wholesalers and resold to more retailers, which can reach consumers in large quantities and sell products in large quantities. Enterprises use less of the same type of middlemen, narrow distribution channels, called narrow channels, it is generally suitable for professional products, or expensive and durable consumer goods, a middle-level business package, several distribution. It makes it easy for manufacturers to control distribution, but market distribution is limited.
Single channel and multi-channel When all the lighting products of the enterprise are sold by the sales department directly set by themselves, or all of them are given to the dealers, it is called a single channel. Multi-channels may be direct channels in the region, indirect channels in the field, exclusive distribution in some regions, and multiple distributions in other regions; long channels for the consumer goods market and short channels for the production materials market. For the lighting industry, multi-channel marketing is the most effective way to expand the market in the current situation.
Conclusion: Lighting companies are experiencing bottlenecks in market development. To survive for a long time, multi-channel marketing and channel management have become unchangeable facts. Of course, the development prospects of the lighting industry are still clear, and all major lighting companies must continue to advance in the exploration and explore the development path that suits them.
3 Bolt Hole Self-aligning Mounting Flanges
3 Bolt Hole Self-aligning Mounting Flanges
NingBo Greenly Machinery Co.,LTD , http://www.greenlyagparts.com