From "Beyond" to "Shangjun" Nanjing Iveco continues to enhance brand value


At the Guangzhou Auto Show in 2013, Nanjing Iveco was the only exhibitor to showcase technological innovation and manufacturing capabilities with a light commercial vehicle product portfolio. This was different from the mixed expression of JAC and Dongfeng's ride-and-use commercial display. Since last year's release of the domestic high-end light truck "beyond", this time, Nanjing Iveco has launched the "Shangjun X300", which aims to position users in the mid-to-high end market, is well-equipped and has a more affordable price, and delivers on-the-spot old users. China Trucking Network learned from relevant leaders of Nanjing Iveco Market: In the first 10 months of 2013, Nanjing Iveco's total sales increased by 12% year-on-year, of which Yuejin's brand increased by 17.3% year-on-year, representing China's light truck independent innovation image and 55 years of development history. The Yuejin light truck series, while introducing, digesting, absorbing and reinventing the world's newest commercial vehicle technology, is also constantly strengthening the shaping and continuous rejuvenation of its own brand value.

Independent innovation leap forward brand quickly

As a Chinese light truck brand, the Yuejin brand has not only changed the situation in which the Chinese auto industry was once “losing light and weigh less” but also continuously challenged itself and introduced new products. This has resulted in more than 1.8 million light truck users in China. With extensive support, the leap forward brand in the development process of 55 years has undergone tremendous changes. Since the end of 1995, Nanjing Automobile and Iveco have established a joint venture. By 2006, Nanjing Iveco Automobile Co., Ltd. and Yuejin Automobile Co., Ltd. have joined forces, and on December 26, 2007, SAIC and Yuejin have cooperated in a full-scale cooperation model. Under the support of both Iveco and SAIC Group's two major shareholders, Nanjing Iveco has developed through the "combination of introduction and independent innovation" model, and continuously absorbed and absorbed the advanced design and construction concept of commercial vehicles in Europe. Re-innovation and development strategies have effectively promoted the rejuvenation and value reconstruction of the “Yuejin” brand image.


The leap forward "Shangjun X300" launched at the 2013 Guangzhou Auto Show is a new product created by Nanjing Iveco under the technical support of SAIC, and thus the connotation of the leap forward "Shangjun" has been given the higher mission requirement of "Sailor Benz". . This is Nanjing Iveco, based on the sharing of the latest technology platform, a strategic new product elaborated for high-end users. "Shangjun X300" has the same performance as the mainstream mid-to-high-end light trucks in terms of appearance, internal power, and safety performance, but it has more favorable prices of 66.66-.699 million. This is the need of Nanjing Iveco to meet the competition needs of the market. The main push of a cost-effective light truck products.

At the Guangzhou Auto Show, besides the launch of the "Zhongjun X300", it also exhibited the "Beyond C500 Light Truck" with the European origin that was listed in 2013. Nanjing Iveco relevant personage introduces: "The car that surpasses C500 will be listed in next year, C300, C100 has already put on the market, in the first year that the new product is introduced into the market, obtain the batch ordering of fast logistics transportation enterprise such as Haier, Hongtu Sanshi. With investment beyond the full range of models, there will be even better performance in the high-end market next year."

From the products launched by Nanjing Iveco in recent years, Yuejin brand light trucks continuously innovate in products. Going beyond light trucks is a higher upgrade to the Yuejin brand. From 2013, the performance of light trucks in the “Dongchuan Mudstone International Off-road Challenge” and “China’s Off-Road Off-Road” is enough to prove the high quality and high reliability of Nanjing Iveco's vehicles; from the market reaction, Nanjing Iveco has continuously launched new light trucks. , Become an inevitable choice for the old Yuejin users to upgrade.

Adhere to quality and efficiency road development market

Nanjing Iveco launched two new cars in one year, the "Beyond" and "Shangjun" series models. Each car has a different market position, but compared with the market's mainstream light truck, its cost performance, reliability and fuel economy are more prominent. In this regard, Nanjing Iveco sales company related persons said: "Nanjing Iveco in line with the market as the center to strengthen the regional market segmentation of the competitive situation and the target consumer group demand research, through the further sinking channels and optimize the layout, to strengthen the Customer-oriented strategic basis for the light truck market competition.At the same time, Nanweike always adheres to the path of quality and efficiency.Since the South Cooperation, the enterprises have integrated resource advantages, continuously improved product quality, reduced operating costs, and laid a boost for sales. solid foundation."

Indeed, the Yuejin light truck with a history of 55 years has also been attracting leaps and bounds with its excellent quality. When the China Truck Network reporter visited the Hebei market, it was discovered that many old light truck users had not only improved the exterior design, comfort, configuration, and fuel consumption of the new products introduced by Yuejin in recent years, but also the quality and reliability of the vehicles. Do the best. A light-card user once said to reporters: "I am optimistic about Nanjing Iveco's beyond light trucks, knowing that Iveco's advanced technology has been applied, and Leaping is the earliest light truck in China. I feel that the car should be good, and that the car will be changed later. Beyond."

Not only that, in response to the demand for the fourth standard of light diesel vehicles, Nanjing Iveco IV products are also very mature. Since 2009, Nanjing Iveco and AVL have jointly developed the SOFIM8140 series IV engine and the post-processing technology solution of DOC+POC/DPF. The new technology allows the engine to have a higher fuel injection pressure, better atomization of diesel fuel, and more energy-efficient, environmentally friendly fuel economy and emissions. The fuel consumption is reduced by 10% year-on-year without sacrificing power performance. .

Nanjing Iveco adheres to market demand, research and development of new products, and enhances the service of terminals to lead the healthy development of the industry. This is in line with China’s economic construction, which insists on high efficiency, energy conservation, environmental protection, and sustainable development. Over the years, Yuejin has strengthened its self-improvement with solid technology and experience. Nanjing Iveco's light truck products are also moving from China to the international market. It is reported that the first batch of 45 high-end light trucks have surpassed the Chilean market and believe that they will continue to strengthen their autonomy. With brand innovation, Nanjing Iveco will provide more models for the development of domestic light commercial vehicle industry.



For keeping the food safety, there is a very strick hygiene standard for poultry processing plant , especially the employee's personal health management, and hygiene control. 


First: Have to establish employee's personal health records for HR department. 

Second: personal hygiene control
1, according to the training plan for employees of personal hygiene and food safety education and training, new factory staff should focus on systematic training, the assessment of qualified, can mount guard. Training and assessment results should be recorded.
2, employees should develop good personal hygiene habits, do wash hands frequently, and frequently cut nails, take a bath, change clothes frequently, often barber, do not spit everywhere, litter.
3, staff work, unified the trousers, it is forbidden to wear slippers, sandals and other types of open toe shoes; prohibit lipstick, makeup, perfume, nail polish, wearing any jewelry, watches etc.;
4. Smoking, eating, playing, running or chasing slapstick are forbidden in the production area.
5, Staff enter the workshop may not bring anything which nothing to do with the production of goods, first changing shoes, changing overalls, wearing a work cap, work clothes, hats should be dressed neatly, hair must not be exposed outside the coat.
6, Staff hand should be kept clean, and before entering the processing site, after the toilet or hand pollution,washing hand immediately.


6.1 Hand washing disinfection procedures:
A: rinse, rinse with water to scrub, washing hand with liquid disinfectant soak for 20 seconds, rinse and drying
B: rinse, liquid soap scrub, rinse, spray drying, 75% alcohol scrub disinfection


Note: short sleeved overalls should be washed to the elbow


6.2 Employee hands should be kept clean and must be cleaned and disinfected during the production process:
A: after going to the bathroom;
B; after disposing of waste;
C: return to work prior to leaving the work area or having nothing to do with production;
D: before touching the product;
E: after touching other parts of the body that are not clean or unclean;
F: enter workshop and work continuously for 2 hours before start;
G: employees who have direct contact with food must wash hands and disinfect every 1 hours.
7, before entering the workshop, the bottom of shoes and shoes should be soaked and disinfected in the shoes disinfectant pad before entering the workshop.
8, The supervisor inspect labors in the process :   hat, masks, shoe wearing, wearing is according to the specification, the hair is exposed; whether the hand hygiene compliance, the nail should not exceed 0.5mm long; if anyone injured posts are sick posts and so on.
9, the production process of contact with the finished products must wear disposable gloves, gloves should be intact, no damage, impermeable, after hand contaminated, must wash hands disinfection procedures according to the above-mentioned re wash hands. In the work process, packaging personnel must be every 2 hours with 75% alcohol disinfection products and processing the opponent; personnel due to operational reasons, contact exposed of the finished product, every 1 hours with 75% alcohol disinfector.
10, During the production period is not allowed to answer the phone (supervisor, foreman, except) where there is a special need to consult their superiors, call replying have to be outside of production area, after reply the call, the first thing is wash hand before back to work. 
Personal clothing and goods

11 Staff changed clothes is  leave in locker room, not allow enter the  the processing room without working clothes; or not allowed wear working clothes go outside,  pocket and other personal items are stored in locaker room.
12, Wash and disinfect  hands after going to the bathroom, with working clothes, hats, shoes is not allowed goes into bathroom, all must change before and after.

13, non production personnel (ie inspection, management personnel, etc.) and all other people non equivalent to the production is not allowed goes into the workshop


Employee health requirements
1, employees should participate in the annual health examination, inspection qualified to post. Prohibited examination without appointment. Persons suffering from dysentery, typhoid, hepatitis and other infectious diseases of the digestive tract (including pathogen carriers), active tuberculosis, suppurative or exudative skin disease and other disease incompatible with food hygiene, found an immediate dismissal or discouraging.
2, people suffering from respiratory diseases (such as colds, cough), minor can wear masks, but not in direct contact with food; in severe cases, the supervisor or leader to arrange the rest, heal before returning to work.
3, If staff hand's wound , only after dressing wearing disposable gloves can be arranged in direct contact with food; if the wound is deep, the supervisor or leader have to arrange him rest, and heal before returning to work.

Hygiene Equipment

Hygiene Equipment, Hygienical Equipment, Hygiene Machine,Sanitary Equipment, Sanitary Machine

Connect Group For Poultry Project , http://www.connectpoultry.com