October 18, the town of the annual light Fair held on the occasion of the brand and product alliances to shop + store as a platform, combined with online and offline sales, offline service model for the "Chinese lighting and lighting industry Technology Innovation Alliance "was officially launched.
Affected by the financial crisis, the economy is weak, real estate regulation and other unfavorable factors, in recent years, lighting lighting manufacturers operating pressure unprecedented hardship. In such a market environment, how to find a way to improve the operating environment for manufacturing enterprises is a problem that many manufacturers are thinking about and solving. "China Lighting Industry Alliance for Science and Technology Innovation" (referred to as "Light Alliance") to bring new "online and offline sales, offline services" business model turned out.
According to "Lancaster Union" marketing person in charge, whether it is manufacturing enterprises, or stores, or dealers, alliance is nothing more than to reduce the operating costs of production and marketing, enrich the individual strength. Although this operation of new ideas, but no creativity, because the marketing model is still traditional, the impact on the market is not large. In addition, the coalition is a form of organization that is extremely difficult to manage. Since the control of a part of the coalition goes beyond the scope of the company, the interests and conflicts of all parties can not be resolved by administrative orders, distrusting each other and gaining profits. The development has been restricted.
However, the "alliance" has become the latest trend in the development of Lamps. The reasons are mainly the following: First, the market competition is fierce and the manufacturers themselves are sluggish in operation. They are trying their best to break the bottleneck of development and create a new market. Second, "Market positioning is unknown, lack of marketing support, and single-product sales focus on the dealer, although profitable but no perfect after-sales measures and security, so that the previous alliance often only nominal, its function is a Goods and goods out of the trading platform only. Therefore, new "alliance" forms that are suitable for long-term development and have strong vitality are what manufacturers expect.
Light a new mode of operation of the League operation of the market there is law there are creative
At the same time as the noise from the alliance of market players was aroused, the "Lancaster Alliance" made a dark horse gesture and put forward the operational mode that is different from other alliance single product sales. According to the relevant person in charge of lighting alliance introduced, although the product sales process is the most important media body, but the downstream channel business is more needed is a set of methods to help their own market development and upstream suppliers to provide comprehensive and comprehensive service system. Therefore, the light of the alliance since the development so far, just two months time, the market proposed by the latest mode of operation and cooperation, not only much market attention, has now become lighting and lighting manufacturers and downstream business friends, the concern focus.
The following picture shows the characteristics of Alliance operations:
Lantern Alliance --- operating module
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