Chinese bus manufacturers, who have suffered from the impact of high-speed rails, are shifting their sights to overseas markets and new energy buses.
On the afternoon of April 28, 2014, Yu Tong, chairman of Yutong Bus, said in an interview with the media that due to the impact of the Chinese economy and the large-scale construction of high-speed rail, the growth rate of China's long-distance bus and tourist bus market has been declining for many years. In the future, the growth of Yutong Bus will focus on city buses, children's school buses and new energy buses. At the same time, overseas markets are becoming the focus of Yutong's increasing number of passenger cars.
Tang Yuxiang said that in September 2013, during Venezuelan President Maduro's visit to China, Yutong and Venezuela signed sales contracts for 2,000 Yutong buses and bus operations management systems. The cooperation has made new progress: Yutong and Venezuela A joint venture agreement will be reached and the two parties will build a new passenger car manufacturing plant in the region to meet the vigorous bus demand in Venezuela.
Previously, Yutong buses have entered Cuba, Russia, Australia and many other countries and regions.
On February 25, 2014, Yutong Bus announced in Oman that it began to pay attention to Yutong in the Middle East and Gulf markets in 2003. Currently it has sold 2,200 units in the Middle East Gulf region; in Saudi Arabia alone, cumulative sales have exceeded 1,500 units; In addition, an accessories center has been established in the UAE.
Overseas markets are becoming a new direction for Chinese bus manufacturers to get rid of the threat of domestic high-speed rail. On April 23, 2014, Li Shupeng, chairman of Zhongtong Bus, also said in a survey conducted by several agencies including the newspaper that due to the fact that the passenger car is a labor-intensive product, the current domestic labor cost is still relatively low. The level is relatively backward. Chinese buses still have certain competitive advantages overseas. Similarly, Zhongtong Bus, which focuses on overseas development strategies, successfully won a series of orders for large-scale luxury passenger cars such as Saudi Arabia, Morocco, Indonesia, and Chile. It achieved 1,751 annual exports of passenger cars with an export revenue of 603 million yuan, an increase of 24.7% over the same period last year. 31.5%.
The 2013 annual report of Yutong Bus also shows that of the company's current annual revenue of 22.094 billion yuan, overseas sales reached 3.445 billion yuan, and overseas markets already accounted for one-seventh of the company's annual sales.
According to a statistics released by the Chilean Automobile Industry Association at the end of March this year, in 2008, there were only 5 Chinese passenger car brands in the Chilean market, with sales of 120 units, which accounted for 4.3% of the passenger car market share; by 2013, Chinese buses in the Chilean market The number of brands is as high as 17 and the annual sales volume is 964, accounting for 20.7% of the local bus market.
The data also shows that in 2013, the German passenger car market accounted for 56.5% of German passenger cars, Chinese passenger cars accounted for 20.7%, Swedish buses accounted for 9.3%, Japan accounted for 4.5%, South Korea accounted for 3.6%, Brazil accounted for 2.9%. Italy 1.4%. China has become the second largest source of Chilean passenger car imports.
However, Tang Yuxiang still warned that although Chinese buses are gaining ground in overseas markets, this does not mean that Chinese passenger cars have already had better quality than foreign passenger cars. It should be recognized that, at present, the reliability and body of Chinese passenger cars are in the chassis. With respect to the level of refinement, there are still some distances from international brands, and the level of technology needs to be improved.
At the same time, Tang Yuxiang also reminded that when Chinese bus companies enter overseas, they should consider whether the country’s political and economic security and stability are important considerations. Previously, Yutong Company had a lesson that the company's passenger trains to an overseas country had failed to receive payment. It turned out that the group of passenger cars was actually expropriated by the local military.
In view of this, Tang Yuxiang said that at present, when Yutong Company signs a contract with an overseas country, it specifically reminds the other party that it should pay 50% of the amount within a few days of signing the contract. After that, when the product is shipped to the country, the remaining 50% will be paid. Settlement, in doing so, is to prevent overseas countries from causing losses to the company due to political turmoil.
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