Take the toughness of the eagle, persevere, and persist in the perseverance; take the eagle's fight, struggle and enterprising, and save the lofty ideal; take the eagle's financial integration to create a harmonious environment. The FAW Xichai just after its 70th birthday has experienced the hardships of starting a business, has experienced the crowning of glory, has experienced the plight of troughs, and has stepped out of new life. The magnificent development history is comparable to a historical picture. In 2013, FAW Xichai did not forget to go forward while reviewing its 70-year history. It built multi-level national high-end power from product quality, brand distribution and service improvement. In 2014, FAW Xichai will also be eagle-like. The courage to look forward to planning the new development of Xichai.
Stable Zhiyuan Quality Wins Trust
Product quality is the basis for companies based on the market. FAW Xichai is committed to making its products "become the Mercedes BMW of the engine industry", fully implementing its brand strategy and striving to build a leading and internationally renowned high-end power brand supplier in China.
FAW Xichai: national brand high-end power
With the core concept of "Quality is Life, Life is Only Once", FAW Xichai has always regarded quality as its life, relying on its own superb development technology, and strong product design, process research and scientific and technological strength, and created a successful international scientific research institution. Examples of cooperation. At the same time, FAW Xichai has sophisticated technological means, accumulated 70 years of production experience, and absorbed advanced technology to independently develop superior quality Aowei heavy-duty diesel engines.
The hardware facilities further ensure the quality of the products. FAW Xichai, which has a domestic first-class product laboratory and a pilot base, has sophisticated production equipment. It also imports advanced CNC machining centers and flexible manufacturing made of imported equipment. The system has advanced testing equipment from the United States, Japan, and Germany, effectively improving quality control.
To build China's leading supply chain system as the goal, Xichai will focus on the quality of the procurement of the market, joint suppliers from the design, manufacture, service, use four dimensions, rolling analysis and improvement. To promote the improvement of physical reliability, we conducted an analysis of the return of old parts based on the causes of failure. We also completed 115 design improvements with the suppliers and completed 165 manufacturing improvements around the improvement and improvement; and carried out complete vehicle verification or bench testing around the effectiveness verification. Verification, efforts to promote the procurement of parts from the protection of resources to the quality of the type of protection.
The steady ones were Zhi Yuan and FAW Xichai was honored. At the "2013 China Automotive Parts Development Forum", Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd. was rated as the 10th National 100 Excellent Auto Parts Supplier and was awarded the title of Excellent Engine Supplier. This honor was FAW. Xichai practices the result of quality as its life.
FAW Xichai Aowei Engine
Determined to move the brand tree image
Brand is the key to the company's long-term development. The FAW Xichai brand, which has been high on the banner of “national brandâ€, has established a brand reputation and has fully shaped the high-end brand image. With the launch of the new power conference of FAW Xichai Conway in December 2012, a new high-profile debut of the newly upgraded 4DX and 4DW products was made. At this point, the clear brand planning and clear marketing strategy of FAW Xichai began to form: in the heavy-duty vehicle platform, the main push Aowei brand, which covers the three major product series of L, M, N; in the mid-size car platform, brand-new build Hengwei brand, It covers two major product lines: F and K; in the light vehicle platform, it is reinstalled to build Conway brand, which covers W and X two product series. With Aowei, Hengwei and Conway these three major brands, F, K, L, M, N, W, X seven product lines. The integration of resources by FAW Xichai completed the comprehensive review of the company’s products and brand framework and the division of the heavy, medium and light segments of the product platform. Based on this, it strongly launched the three major product brands. FAW Wuxi is committed to providing its customers with a full range of high-end power products, and has no doubt its corporate brand positioning of "Chinese Power Experts".
Aowei, Hengwei, and Conway are the three major brands that have driven FAW Xicco to roll forward. FAW's Aowei brand's engine technology is leading and powerful. In the early years, he boldly learnt to introduce the international internal combustion engine authority Austria AVL to fully cooperate with him. At the same time, he systematically studied the whole process of engine R&D. He dares to learn and is good at innovation. He has the independent intellectual property rights of the first four-valve engine in China and dares to strike a clear mark against the "(" Cummins, Deutz and Perkins). Aowei Machine interprets high-end power style with its excellent quality.
The medium-sized engine blocks carried by the Hengwei brand are the traditional advantages of FAW Xichai, which is durable and easy to use. The origin of the Hengwei word is due in large part to its product history and its long-lasting excellence. Over the years, on the basis of fully absorbing foreign advanced technologies, we have made effective improvements in durability and reliability applicability, and created excellent quality, which has become a concrete embodiment of the brand value of FAW Xichai.
Conway brand is a light engine brand of FAW Xichai, which is economical, practical, reliable and durable. The Conway brand pays more attention to cost-effectiveness and stability, pays more attention to the fuel economy of the machine, and puts forward more requirements on the durability of the engine. Under this background, Conway brand has formed its unique "economic" characteristics, and won the users' trust with its economy.
Set the overall situation first, and then move. Since 2011, FAW Xichai has fully launched the brand building work and established the core values ​​of the four major brands of “Quality, Energy Efficiency, Innovation, and Symbiosisâ€. It has placed an emphasis on independent brands in the three major sectors, making them a core value of the FAW Xichai brand. Practitioner.
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