Since January 1, 2014, the world's major countries have been racing to turn off the incandescent lights: the United States began to stop selling 40-watt and 60-watt incandescent lamps, and South Korea, Thailand, and the Philippines have also taken measures to promote energy-saving lamps. From October 1st, China will also ban the import and sale of ordinary lighting incandescent lamps of 60 watts and above. For the LED industry, this is undoubtedly a good news for the big and big. With the global replacement of LED light sources, the LED lighting market has brightened. Xiao Bian learned that many companies have begun to sharpen the Huo Huo test market, and now let us explore the realities of major companies:
LED lighting has to fly into the homes of ordinary people. In addition to the price of people, what kind of catalyst is needed?
LED is bound to move toward home lighting, environmental protection propaganda should be headed Hongli Optoelectronics general manager Lei Li Ning believes that environmental protection propaganda should be ranked. Relinin estimates that LED home lighting will usher in a growth period in 2014. He believes that the current LED people have not done better in terms of publicity. As we all know, LED has the advantage of energy saving and environmental protection, and our LED people are more publicizing its energy saving when propagating, and have not promoted environmental protection. However, for ordinary families, the time for lighting every day is limited, and the amount of electricity saved accounts for a small proportion of the total electricity consumption. There is no way to save more electricity consumption of electrical appliances. Therefore, for consumers, they have not seen the immediate effect of LED energy saving. For home lighting, we should highlight how to use environmental protection and do some publicity in human health. The current LED price and the ordinary light bulb still have a certain gap, then the people will consider the cost when choosing, and will favor the ordinary light bulb. When the price of LED lighting is really different from that of ordinary light bulbs, the people will consider more aspects when choosing, an energy saving, and an environmental protection. Now the people have gradually realized the problems in this area. In the later stage, LEDs will be popularized for households. One is the cost issue, and the price will continue to fall. This is also the process in which major companies must work together. The other is that LED people should stand on the environmental protection front, so as to cater to the family. Therefore, the amount of household lighting must be there, but when it can completely replace the traditional light source, I believe it may be within two or three years.
Transforming channel sales, decisive battle LED civil lighting market Qin Shang Optoelectronics Marketing Director Guan Rongfu believes that the road lighting renovation comes from the government's strong support, but this market demand is single, along with the national LED lighting projects in the public lighting field Upon completion, the path of the project will also become narrower and narrower. Taking Guangdong as an example, the transformation of LED in the public domain will be completed in 2014. LED outdoor lighting replacement demand will reach saturation in recent years. The ordinary consumer market for civil lighting is a vast blue ocean. However, at least until 2014, after the education period and the guiding period, LED development will enter a relatively mature stage. At that time, there will be a wider commercial and civilian market door opened, and powerful enterprises will have the opportunity to obtain more. Market share and greater development space. By 2015, LED development will enter the fast lane, because incandescent lamps are basically terminated this year. By 2016 and 2017, the LED lighting market will usher in a blowout period.
The channel is king, the alternative lamp is the mainstream of the bright optical (DOMINANT) Huang Xiaoqiang believes that LED has become the third generation of light source with high efficiency, energy saving and environmental protection, and has become the consensus of the industry. In the future, the downstream lighting market will remain the channel. Apart from the semiconductor technology features of LED, it is actually a lamp. For consumers, LED or energy-saving lamps are not critical. With the platform technology of LED technology and the deepening of modularization, it has previously had channels in traditional lighting sales. Advantageous enterprises will continue their advantages, but with the rise of e-commerce channels, new dark horses may be created.
In terms of luminaire design, although the current alternative luminaires are the mainstream, the luminaires that can be designed in the future in combination with the characteristics of LEDs will show advantages. After all, LED bulbs do not have to be spherical. In addition, in the development of LED, the midstream packaging and upstream industries will be highly integrated. More alternative light source market tends to concentrate, subdividing lighting field or the development of small and medium-sized enterprises Lin Junliang, general manager of Mulinsen Lighting, said that industry integration will be an important trend in LED development, as LED technology continues to develop, fierce market competition, high Cost-effectiveness has become a market sword. LED heavyweight enterprises have mastered the important weight of developing the market because of their important technology, large-scale production conditions and abundant funds. Lin Jiliang boldly predicts the future of LED lighting, and compared to the past, standardized light source manufacturers will be more concentrated.
When it comes to the field of lighting applications, Lin Jiliang believes that LEDs bring great imagination to the lamps. LEDs can be realized without the traditional lamps. Many people don't think that they always like to go to places with lots of people. It feels safe, but in fact, the more people there are, the more intense the competition. The development of SMEs needs to take their own path. If the big manufacturers exert their strength, the manufacturers that have no advantage will enter the dilemma of entering and leaving the valley, such as the sharp price cut of Philips bulbs, which makes the market appear a lot of waves. For downstream applications, LED manufacturers and SMEs coexist, Lin Jiliang suggested that SMEs should think about the field of LED lighting. For the standardized light source market, it will become more and more difficult for SMEs to compete with big manufacturers. SMEs should specialize in a certain field and become the leader in this segment, so they have their own in the future integration tide and price war. living space. More editorial views:
According to Moore's Law of the LED industry (Haitz's Law), the price of LED is 1/10 of every 10 years, and the performance is increased by 20 times. With the decline in LED prices and the increasing LED light efficiency year by year, the acquisition cost recovery cycle has been significantly shortened, driving the global commercial and public sector to replace the lamps to a greater willingness. With the help of policy support in major countries around the world and the decline in LED costs, the LED general lighting market will usher in an explosive period. LEDinside estimates that in 2014, alternative light source products such as bulbs and tubes were the most popular in the market. Compared with 2013, the number of global LED bulbs will increase by 86 in 2014, while the demand for LED tubes will increase. Then reach 89. Who is the king of Jin Ge Iron Horse? Grafting traditional channels, specializing in segmentation areas, or being able to take the lead in this lighting marathon.
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