"Double Eleven" drove China's LED bulb prices down sharply

According to LEDInside's latest LED bulb retail price survey conducted by research firm TrendForce, the average retail price of LED bulbs replacing 40W in the world decreased by about 6 to US$13.3 in October 2014. The replacement of 60W LED bulbs worldwide The price dropped by 3 to reach $17.6. In order to welcome the Double Eleven Shopping Festival, Chinese manufacturers have lowered their product prices and shocked sales, making this the biggest drop in the price of bulbs this month. In place of the 40W commodity segment, the price of the UK in October showed a slight increase of 1.4. The prices of most products remained stable, and the prices of a small number of products were raised. Such as the Philips7W bulb, the luminous flux of 470LM, the price in October was raised to 28.6 US dollars. After the US region showed a sharp rise in 14.3 in September, the price in October showed a decline of 13.8. Christmas is coming, HomeDepot and other hypermarkets are preparing for the promotion. The prices of bulbs such as CREE, Philips, GE and EcoSmart have all declined. For example, the GE9W bulb, the luminous flux of 450LM, the price dropped from $42.99 to $16.3. In Germany, the price continued to decline in October after the price fell by 13.1 in September. However, the decline slowed down to 6.1, and the prices of well-known brands including Philips, Osram, LG and Samsung all declined. . Among them, Samsung's decline is more obvious, such as its 6.2W, 7.5W two products have shown a large decline, is expected to be related to Samsung's exit from the LED lighting finished product market. The average price of goods that replaced 40W in Japan showed a sharp decline, and most of the original commodity prices declined. The price of some commodities fell more obviously. For example, Mitsubishi 8W, 500LM, the price dropped to 5.88 US dollars; Toshiba 7.7W, 485LM, the price fell to 4.74 US dollars, both of which fell more than half. China is the region with the largest drop in bulb prices in October, with a drop of 17.5. Most of the prices of products have declined, and the prices of a few products have fallen dramatically. The above-mentioned instant illumination 6.5W dimmable or non-dimmable bulbs have a price drop of more than half. Prices in China have dropped significantly. Many manufacturers have lowered their prices to prepare for the China Double 11 Traditional Shopping Festival. The price fluctuations of bulbs in South Korea and Taiwan are relatively small, and price changes are mainly caused by exchange rate changes. In place of the 60W commodity segment, most of the original commodity prices remained stable in October after a significant decline in the UK. Prices in the US region declined slightly by 1.0, and prices of most products remained stable. Christmas advance sales activities had little effect on the price of 60W products. In Germany, the price in October continued to decline in September, with a drop of 6.1. Some products of well-known brands such as Verbatim, Philips, Panasonic and LG continued to decline. The decline was larger, such as Philips12W, 806LM, and the price dropped to 7.1 US dollars; Verbatim10W, 820LM, the price dropped to 6.7 US dollars, both of which fell more than 30%. In October, prices in China showed a sharp drop of 10.3, and the Double Eleven promotions caused manufacturers to adjust prices to rush sales. The above instant illumination 9.5W bulb, luminous flux 810LM, the price dropped to 2.1 US dollars, a drop of more than half. Price fluctuations in Japan, South Korea and Taiwan are relatively small, and price changes are mainly caused by exchange rate changes. LEDinside observed that compared with the data of three months ago (July), the global average price of replacing 40W bulbs decreased by 8.7, replacing the global average price of 60W bulbs by 8.1. According to the previous law, replacing 60W bulbs The price drop rate is generally higher than 40W, and the October price is faster than the last three months. This is mainly related to the Chinese market, and the average global price in October was most affected by the Chinese region. In the double eleven promotion, most Chinese manufacturers focus their products on replacing traditional 40W bulbs.

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