Mainstream Japanese automakers recently released sales data for China in February 2016. Three of the top four Japanese automakers saw sales decline in China last month, and Toyota only maintained growth. Seasonal factors affected the overall Chinese auto market, and sales in the first three weeks of February were significantly lower than the same period last year.
Only one of the four Japanese cars grew
From Toyota, Nissan, Honda and Mazda, four car companies that have announced sales in China in February, only Toyota has a sales volume higher than February 2015, a year-on-year increase of 6.3%. It is also the highest-selling Japanese car company in China in the month. . Honda fell 7.7% year-on-year, while Nissan and Mazda fell 13% and 19.3% respectively, a double-digit decline.
The other three Japanese passenger car manufacturers with smaller sales volumes in China have yet to release sales data for February. From January sales, Suzuki and Mitsubishi both fell 30% year-on-year, and only Subaru achieved growth. According to this trend, it is expected that the cumulative sales of Suzuki and Mitsubishi in China in February will still be difficult to escape. This means that at least five of the seven Japanese passenger car manufacturers fell in sales in China in February.
In 2016, the Lunar New Year holiday was in early February, and part of the bonus before the holiday was divided in January. Therefore, the sales volume of passenger cars in the Chinese market in January was higher than that of the same period of the previous year. In turn, the sales performance in February may not be "beautiful". The seasonal factors in February affected not only the Japanese car companies in the Chinese market. From the existing sales data, Volvo's sales in China increased slightly by 1% in February. Dongfeng Yueda Kia, Shenlong and Jiangling all fell year-on-year. .
According to the analysis released by Cui Dongshu, secretary general of the Association, in the first three weeks of February 2016, the retail sales of the Chinese auto market fell by 29% year-on-year, and the wholesale sales volume fell by 36%. However, there was a holiday factor in the fourth week of February last year, and it is expected to recover some sales in February this year. Therefore, Cui Dongshu predicted that the overall decline in February will not be too large.
The following is a sales volume of Japanese car companies in China in February.
Toyota
Sales in China in February: 65,400 units, up 6.3% year-on-year
Toyota's sales in China increased by 6.3% in February. Corolla's growth slowed down SUVs.
In February 2016, Toyota's retail sales in the Chinese market was 65,400 units, an increase of 6.3% over the 61,500 units in February 2015.
In contrast, Toyota's sales in China in January 2016 increased by 32.1% year-on-year to 125,000 units from 94,700 units. In December 2015, Toyota’s sales in China fell due to the high base of comparison. Therefore, in the first two months of 2016, Toyota's cumulative sales in China were 190,500 units, compared with 156,200 units in the same period last year, up 22.0% year-on-year.
Among Toyota's models, the main car Corolla retail sales in China last month was 16,000, a year-on-year increase of 4.5%, slower than the double-digit growth in previous months, even less than 7% in January; SUV models such as RAV4 Maintained a good growth rate, of which RAV4 rose 48% year-on-year to 7,500 units.
Nissan
Sales in China in February: 61,100 units, down 13.0% year-on-year
Nissan's sales in China fell 13% in February
In February 2016, its retail sales in the Chinese market were 61,100 units, while in February 2015, retail sales in China were 70,199 units, down 13.0% year-on-year.
From January to February, Nissan's cumulative sales in China were 188,400 units, compared with 186,600 units in the same period last year, a slight increase of 1.0% year-on-year.
According to the sales report of Dongfeng Motor Corporation, Dongfeng Nissan Passenger Vehicle Co., Ltd. sold 33,100 vehicles in February. In February last year, it sold 36,200 vehicles, down 8.7% year-on-year. In the first two months of Dongfeng Nissan, the cumulative sales volume was 114,600.
Honda (including Acura and imported cars)
Sales in China in February: 57,547 units, down 7.7% year-on-year
Honda's sales decline in China in February: Binzhi's best-selling Acura rebounds
In February 2016, Honda’s retail sales of domestically produced vehicles in the Chinese market were 57,370 units, down 7.8% year-on-year. In February last year, retail sales of domestically produced vehicles in China were 62,206 units. Since March 2015, Honda’s sales in China have increased for the 11th consecutive month, and it was interrupted last month.
In February, the sales volume of Guangqi Honda domestically produced vehicles decreased by 21.6% from the year of 39,864 units to 31,250 units; the sales volume of Dongfeng Honda domestically produced vehicles increased by 16.9% from the year of 22,342 units to 26,120 units. Together with imported cars, Guangben's total sales in February decreased by 21.6% from the year of 39,864 units to 31,251 units. The total sales volume of Dongben in February increased by 16.9% from the year of 22,343 units to 26,121 units. The Honda brand sold 57,372 vehicles in China in February, down 7.8% from 62,207 vehicles in February last year.
Luxury brand Acura sales in February increased slightly from 172 to 1.75, mainly due to the sales of Acura MDX. Therefore, in February, all of Honda’s brands sold 57,547 vehicles in China, compared with 62,379 vehicles in February last year, down 7.7% year-on-year.
From January to February, the cumulative retail sales of Honda's domestically produced vehicles in China increased by 9.0% year-on-year to 164,727 units from 151,166 units. Among them, Guangben decreased by 7.7% to 91,005 units from 98,627 units, and Dongben from 52,539 units increased by 40.3% year-on-year to 73,722 units. Together with imported cars, the Honda brand increased 9.0% from 151,169 units to 164,731 units.
In the first two months of the year, Yangge’s sales in China fell by 12.4% year-on-year to 352 units. As a result, all of Honda’s brands sold 165,083 vehicles in China in the first two months, compared with 151,571 vehicles in the same period last year, an increase of 8.9%.
Mazda
Sales in China in February: 12,901 units, down 19.3% year-on-year
Mazda’s sales in China have risen for one year and then turned down.
In February 2016, Mazda achieved retail sales of 12,901 units in the Chinese market. In February 2015, Mazda's retail sales in China were 15,991 units, down 19.3% year-on-year. By January 2016, Mazda’s sales in China had risen for 12 months.
Mazda's two sales channels in China, FAW Mazda's retail sales of 3,721 vehicles last month, compared with 5,337 vehicles in February 2015, a year-on-year drop of 30.3%. Changan Mazda’s year-on-year decline also reached double-digits, from 10,654 units down 12.9% year-on-year to 9,284 units.
From January to February, Mazda achieved cumulative retail sales of 38,855 units in the Chinese market. In the same period last year, it sold 40,529 units in China, down 4.1% year-on-year. In terms of cumulative sales, FAW Mazda fell 28.2% to 10,042 units from 13,977 units; Changan Mazda increased 8.5% year-on-year, from 26,552 units to 28,813 units.
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