Cheng Yuan: FAW should learn that Brilliance Public wants to align with BMW

Cheng Yuan had something to say: After the signing of the 25-year joint venture agreement inked, Volkswagen started to use its partner, China FAW, to announce to the German media in the name of “anonymous executive”: “FAW Group allegedly copied its engine. And gearbox technology, "for self-owned brands", and "upline on the line," called it "espionage." The word "spy" sounds terrifying.

In this case, it is said that the public wants to change the joint venture company's stock ratio with this FAW; it is also said that the public is deeply in the DSG crisis to transfer public opinion. In any case, just when China FAW “does not care everything”, when the grand launch of the brand new red flag strategy and the launch of flagship high-end models, as the "long-term strategic partner," the public, to spread the remarks to the media, is undoubtedly to FAW " "Having complete intellectual property rights" has scored a slap in the face. It is worth noting that the company has stabbed a knife behind it and not only does FAW face shame in the face of the world, it also greatly influences the establishment of the Red Flag brand and the sales of its products.

The publisher is an “anonymous executive” of the general public. It objectively achieves the effect of humiliating China FAW. Afterwards, it can pretend not to be responsible for it, and does not assume responsibility for it. It can be said that the public’s strategy can be described as a matter of fact. This is reminiscent of a speech from a senior engineer at the China Steam Weaving Research Center: “What is the VW? The VW is the German Xali, but the VW in China can boast about being a 'high-end brand', showing how much the public can manipulate the market. Strong.

Volkswagen is one of the earliest multinational companies to enter the Chinese market. Chrysler entered the same period has already been eliminated. Peugeot, despite being “better”, is also struggling on the marginalization line. Volkswagen is fortunate that its first partner, SAIC, used the political resources of Shanghai and the wisdom of Shanghai people to operate the joint venture company successfully. Volkswagen also timely "undermined" FAW and put two of China's three major automobile groups on its own carriage, thus making itself a "mountain stone" in the Chinese market. At the same time, it also uses the interests of the two major companies to compete and freely play with each other.

Roughly, Volkswagen Group and its brands have sold more than 20 million cars in the Chinese market so far. The Chinese market has not only become the "world's largest market" for the Volkswagen and Audi brands, but also accounts for more than 70% of the world's profits. However, the general public did not feel grateful to FAW and paid some “market-for-tech” costs. Even the joint venture entrepreneurs’ homes have engines and gearbox production operations. The general public have to use their own doors to establish their own absolute control. The "two masses" became the "overseas assembly plant" of the masses. Allegedly, the public once brewing will be the two companies to the right to support their own right and the right to sell, so that the two companies will completely become the company's internal assembly shop.

As everyone knows, the most precious resource in the world today is the market. Many local wars are triggered by the competition for market resources. The huge market resource of more than 20 million vehicles is equivalent to the national production and sales volume in Germany for five or six years, which is enough to make several large companies die several times and make several births. It was with the contribution of China’s market that the masses had reached the scale of today. Audi also dared to shout out the rhetoric of “driving Mercedes-Benz and Chao Baoma”. We actually gave up to the public by giving up on our own, and we even lost our personal feelings.

It is precisely because FAW-Volkswagen is only busy with selling cars for the public, plus the need to compete with Shanghai Volkswagen. Although it has got more new models than Shanghai Volkswagen, it is empty-handed in mastering technology. FAW-Volkswagen, which has a strong FAW background, is actually the most technologically-owned joint venture in China. Even the so-called "adaptive development" capability is not available.

Those who are interested can look up the public remarks of the Chinese executives of FAW-Volkswagen. Apart from blindly touting the products and technologies of the Volkswagen brand, it is difficult to find out the requirements for them to “change” the technology with the magnifier. In their dictionary, "market for technology" has been blocked. In their hearts, "selling the public car" is all they do. Looking at the people who jumped out of FAW-Volkswagen in these years, almost all of them are masters of selling cars, but it is hard to find a few "technical experts", which is a proof.

Although the public got huge market interest in China because of FAW, FAW did not receive the help and support from the general public because of FAW, and had to use the market to exchange technology with Mazda and Toyota. Now Volkswagen also distributes FAW's own technology. Suspected of plagiarism, this is the character of the public. This should also be a Chinese saying: "The prostitutes and the rice fighters", the more you get, the less you cherish.

Speaking of this, we have to suggest that FAW learn from Brilliance, and also hope that Volkswagen will align with BMW. Hua Yu, chairman of Brilliance Yu Yumin, was able to say to BMW: "Since I've been a joint venture with you BMW, I have to learn something. I'm your partner. What can you do to help me? I'll give you such a big market. Why? Can not be a little return?” Yan Yumin said rightly, but also for BMW to accept, BMW not only to its best engine to get a Chinese joint venture production, but also to organize a special team to help Brilliance develop higher-end auto brand models. Even if CMC is "like BMW," BMW has not spread any gossip, showing sincerity for the joint venture and goodwill for the partners. This is the real "win-win".

In comparison, BMW entered the Chinese market relatively late, and the market interest it gained in China was far less than that of many, but BMW’s goodwill towards joint venture partners, that is, to China’s performance, far exceeded that of the general public. If the general public wants to develop in China for a long time and wants to become a good corporate citizen, it should be aligned with BMW.

Compared with FAW, Brilliance is still a "small-scale generation", but Brilliance is not humble in the international arena, and dared to compete with BMW, reflecting the Chinese people's righteousness, but has won the respect of BMW. As the “cradle of Chinese cars” and “the Republic’s eldest son”, FAW should not be so humble in the face of joint venture partners and the masses, and should not shrug off the unreasonable demands of damaging the country’s industrial interests, and come up with the bones of “the eldest son of the Republic”!

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