China's forklift industry "cloud computing"

Although the current “second spring” call in the Chinese construction machinery industry continues, the recent interpretation of the macro economy does not give this kind of forecast a strong support. The prospect of “investment pulling” in one of the national economic troika is not clear, and the recovery of the industry is lacking. Market foundation. Driven by the “consumption” of another carriage, the construction of the nation’s logistics infrastructure and intelligent backbone logistics network has brought tremendous opportunities for development and the dawn of the downturn in the Chinese forklift industry.

According to the editors of China Construction Machinery Business Network, in June 2013, the total sales volume of forklift trucks of major companies in the forklift industry in China was 27,000 units, a decrease of 9.7% from the previous period and an increase of 11.5% year-on-year; the cumulative sales volume of forklifts in the first half of the year was 165,000 units, an increase of 8.1% year-on-year. %. Due to the lower base year-on-year and the gradual recovery of the market, from March to June this year, the monthly sales volume of forklift trucks increased from negative to positive year-on-year, and the year-on-year growth rate was between 11 and 18%, which is a gratifying situation.

The arrival of the big logistics era

With the rise of e-commerce, the development of the logistics industry can be described as surging. According to data reported by the State Post Bureau, in the first half of 2013, the year-on-year increase in the number of express delivery services in the country was the highest in the same period of the previous year, which was 9.4 percentage points higher than the same period of last year. In the first half of the year, the number of express delivery services was 170 million more than the full year of 2011 (3.67 billion).

Those who have access to the world. Competing with the increasingly fierce competition of e-commerce, the pace of layout in the modern warehousing and logistics industry is also accelerating.

An Analysis of "Newbie Logistics"

From the perspective of the government, Hunan Changsha will invest a total of 120 million yuan to support funds in modern logistics and e-commerce. Xinjiang standard warehousing facilities will be 20,000 square meters or more. Each year, 1 million yuan will be rewarded with top 10 e-commerce leaders and new characters; From the perspective of corporate strategy, Alibaba Group and Intime Group, together with Fosun Group, Fuchun Group, Shunfeng Group, and Santong Ida, announced the launch of the “China Intelligent Backbone Network” project (commonly known as “rookie logistics”) for multi-construction warehousing systems in China. The overall investment of 300 billion yuan will open up a new era of logistics enclosure, express delivery integration, and e-commerce cross-border.

The “cloud” era of creating heroes, big e-commerce, and large logistics has brought tempting prospects to the forklift market, but also put forward higher technical requirements.

The current forklift industry pattern

In recent years, China's economy has been steadily improving and the logistics industry has grown vigorously, providing the forklift industry with a very good chance of growth. Therefore, whether in the blowout period of the construction machinery industry or at the stage of macro-control, the forklift market has been playing the role of “lead-ups” in the Chinese construction machinery market in recent years.

There are now more than 50 forklift manufacturers in China, but the industry is highly concentrated. Mainstream large-scale forklift manufacturers mainly include Anhui Forklift Group, Hangzhou Forklift Co., Ltd. and several other companies. These companies account for more than 90% of the domestic market share; of which only two leading enterprises, Anhui Forklift Trucks and Hangzhou Forklift Trucks, have almost occupied. Nearly 50% market share. According to the editor of China Construction Machinery Business Network, June Heli's forklift sales amounted to 6,377 units, an increase of 17.7% year-on-year. The current month's market share was 23.2%, which was a year-on-year increase of 1.2%. In the first half of the year, Anhui Heli accumulated sales of 42,000 forklift trucks. It increased by 18.0% year-on-year, and the cumulative market share was 25.4%, up 2.1 percentage points year-on-year.

Forklift industry pattern

In addition to local brands, the booming development of the forklift industry in China has also attracted more investment activities. On the one hand, domestic manufacturers have made efforts to expand production capacity to meet the rapidly growing market demand. On the other hand, foreign brands have also gradually increased investment in the country. Leading foreign manufacturers such as Toyota and Linde have already established joint ventures in China. Many foreign-funded enterprises either accelerate the process of localization or increase their product import efforts, providing our customers with a broader spectrum of products.

At present, the Chinese forklift market landscape is divided into two major mainstreams: For example, Linde, Toyota, Jungheinrich, Komatsu, Weilun, OM, and Lizhiyou have world-renowned forklift companies with advanced forklift technology and management concepts; with Anhui Heli, Hangzhou forklifts , Baodi, Youjia, Yijiao, Shangli, and Meikes are familiar with Chinese market rules and high cost performance of local brands. In addition, in the past, enterprises mainly engaged in the production of storage-type manual forklifts such as Ningbo Ruyi, Youjia, Nuoli, Huli, and Cape have been involved in counterweight forklifts, and products have formed a series, together with Jianghuai Heavy Industry, China The successive involvement of other giants such as CNHTC has become an emerging force in the forklift industry that cannot be overlooked.

Although there is a base, it is better

The ancients had a cloud: Although there is wisdom, it is better to take advantage of the situation; The consumption-driven growth driven by the top-level design and the era of major e-commerce and logistics have brought unprecedented development prospects to the Chinese forklift industry.

China Construction Machinery Business Network analysts believe that the current international production of electric forklifts has accounted for 40% of the total number of electric forklifts (the domestic is 10% to 15%). In some Western European countries such as Germany and Italy, the proportion of electric forklifts is as high as 65%, and there is a rising trend. The adoption of AC motors and variable frequency speed regulation has made the electric forklift a qualitative leap forward. The voltage of the AC motor has a higher and higher development trend, which causes the electric forklift to generate less heat and higher efficiency in the work, completely overcoming the disadvantages of high heat, low efficiency, and frequent maintenance of the DC motor. In addition, the development of fast charging technology is maturing, and the charging current can reach more than 4 times the traditional charging current, and the charging time is shorter and the efficiency is higher. The reliability of high-reliability, high-performance products, and electromechanical electric forklifts equipped with advanced electronic technologies have a promising market outlook. Relying on the development of warehousing, we will develop new varieties, especially forward-moving electric forklifts and stacker trucks. Computer technology has gradually been applied to electric forklifts and incorporated into information control. Unmanned electric forklifts will be suitable for toxic or special environment needs, with great room for development.

Forklift industry has a bright future

It can be seen that with the further implementation of national energy-saving emission reduction, low-carbon environmental protection, logistics and warehousing industry development and other related policies, the hot spot of the forklift industry will be further transferred to electric forklifts, high-efficiency, energy-saving, environment-friendly forklifts and warehouse forklifts; At the same time, connectivity, large databases, and smart products will constitute the blueprint for the future of forklift technology.