In the first half of the year, President Xi Jinping went to Europe to pay a state visit to the Netherlands, France, Germany and Belgium. "Car" is one of the important themes of Xi Jinping's visit to Europe. In just 4 days, Xi Jinping witnessed the signing ceremony of three automobile projects in Paris, France and Berlin, Germany: including the signing ceremony of Dongfeng Group's capital increase and PSA signing, BAIC Group and Daimler to expand Beijing Benz capacity cooperation ceremony, Volkswagen and cooperation Partners FAW and SAIC signed a joint statement on strengthening the cooperation in the forward-looking technical field. On April 1st, Xi Jinping also visited the Ghent factory of Geely's Volvo brand in Belgium. Insiders analyzed that the degree of dependence of European car companies on the Chinese market has given the market base for cooperation between Chinese and European car companies.
Dongfeng officially increased capital to invest in PSA
On March 26, Dongfeng Motor Group Co., Ltd. (hereinafter referred to as Dongfeng Group) signed a capital increase agreement with the French government, Peugeot Brothers and Peugeot Citroen Group (PSA) at the Elysée Palace in Paris, France, officially confirming the understanding signed on February 19. The contents of the memo. Chinese President Xi Jinping and French President Hollande attended the signing ceremony. According to the cooperation agreement, Dongfeng Group will invest 800 million euros in PSA's private placement shares, accounting for 14% of the shares, and formally become the largest shareholder alongside the French government and the Peugeot family.
Under the framework of the agreement, PSA will strengthen cooperation with Dongfeng Group in the fields of technology research and development, procurement, production and marketing to promote the globalization of both parties. In terms of production, PSA will accelerate the development of the joint venture company Shenlong Automobile Co., Ltd., which will reach an annual production and sales volume of 1.5 million units by 2020. In terms of R&D, PSA and Dongfeng Group will establish a joint R&D center in China to develop new products and technologies for the strong growth of the Asian market. At the sales level, the two parties will set up a joint venture sales company to actively promote the sales and services of Peugeot, Citroen and Dongfeng brands in Asia outside of China, and may further explore other emerging markets.
Through this cooperation, PSA and Dongfeng Group expect to achieve industrial synergies worth about 400 million Euros for all parties by 2020.
BAIC Daimler expands Beijing Benz production capacity On March 28th, BAIC Group and Daimler AG signed a cooperation agreement to further expand the capacity of the joint venture company Beijing Benz. The two sides agreed to invest about 4 billion euros in Beijing Benz in 2015, of which about 1 billion euros will be used to expand the production capacity of more energy-efficient car products and engines.
By 2015, the annual production capacity of Beijing Benz C-Class sedan, E-class long-wheelbase and GLK-class SUV will double from the existing one to more than 200,000. In addition, the newly introduced compact GLA-class SUV model will be put into production in Beijing Benz next year, and Beijing Benz will further increase production capacity according to market demand. In addition, as the largest R&D center in the Daimler joint venture, Beijing Benz's new R&D center will be put into operation this year.
Volkswagen and FAW, SAIC strengthen technical cooperation on March 29, under the joint witness of President Xi Jinping and German Chancellor Merkel, member of the management board of Volkswagen Group of Germany, Volkswagen Group (China) President and CEO Heizmann in Berlin The company signed a joint statement with Chen Hong, President of Shanghai Automotive Group Co., Ltd. and Xu Jianyi, Chairman of China First Automobile Co., Ltd., and the Volkswagen Group will continue to strengthen cooperation with partners in the forward-looking technology field.
According to the agreement reached, Volkswagen Group will strengthen cooperation with SAIC to support Shanghai Volkswagen to continue to develop special environmentally friendly and eco-friendly models and carry out related joint research projects; and cooperate with FAW Group to develop and produce a joint in China. A new environmentally friendly, eco-friendly model.
The project signed is part of the plan to invest 18.2 billion euros in China by the Volkswagen Group and joint ventures in 2014-2018. The investment focuses on new factories and new models, and the investment scale is the largest in China's auto industry. The Volkswagen Group and its partners also reached an agreement on FAW-Volkswagen's expansion of production capacity, and the location of the new plant has not yet been determined. The goal of the Volkswagen Group is to achieve a production capacity of 4 million units by 2018.
Automotive industry commentator Zhang Zhiyong:
The understanding of "market-for-technology" cannot be narrow. Compared with Sino-Japanese relations, China-EU relations are the easiest to make breakthroughs. It is not difficult to see from the national leaders attaching importance to the cooperation between China and Europe. The European market has a leading role in the Chinese market. The dependence of European car companies on the Chinese market has given the market base for cooperation between Chinese and European car companies.
Dongfeng has gained a good opportunity to increase its shareholding in the PSA, but it is entirely up to Dongfeng to take advantage of this opportunity. The cooperation between the two projects in China and Germany is on the one hand the measures taken by both parties to respond to the expansion of market demand. On the other hand, it shows that Chinese car companies have made great progress in learning advanced foreign technology.
In fact, the industry’s understanding of “market-for-technology†is too narrow. In fact, soft technology is also a technology. For example, Changan Automobile’s current R&D system is learned from Ford. In addition, many joint venture brands use the platform of foreign car companies to develop their own brands, but they have not used this for sustainable development. This is a problem. As for the issue of the stock ratio, it is precisely because our country has not released the share ratio of Sino-foreign joint venture car companies, and foreign countries can also impose restrictions on us. The short-term expansion of the joint-venture stocks may crack down on the development of self-owned brand car companies, but in the long run it is conducive to the overall development of the national economy.
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