With the continuous development of the construction machinery industry in recent years, the lubricant market for construction machinery has shown a prosperous trend, and the sales scale has rapidly grown to 8 billion yuan in the short term. At the same time, the brand of engineering lubricants on the market is dazzling, and the quality of products is uneven, and even counterfeit products often appear.
As a leader in the lubricants market and a leader in the field of lubricants for construction machinery, Amy Technology has always maintained a high quality product quality and a leading market position, and led its own efforts to lead the expansion and transformation of the entire market, with its own professional strength. , To guide the evolution of lubricant consumption awareness among owners and users of construction machinery. Luo Baihui, head of the China Manufacturing Champions League, believes that Amy has always been at the center of the evolution of engineering lubricants.
Due to the short time scale of construction machinery market in China, the awareness of lubricant consumption of construction machinery owners and users is far from mature, and they are still accustomed to applying the principle of selection of lubricants for passenger vehicles directly to construction machinery and equipment. The industry does not even have the concept of "special lubricants." Yan Guofei, director of national marketing for Anmei Lubricants, stated that in the process of use, lubricants for construction machinery have a huge difference from passenger car lubricants in terms of use environment and load changes. The improper use of oil has a great influence on the efficiency and service life of mechanical equipment.
Amitech, which has been focusing on industrial lubricants and metalworking fluids, has done a lot of research experiments on the structural features, working conditions, and the use environment of construction machinery. It has formulated the formula for the current engineering machinery lubricants, and is determined to make construction machinery eatable. "Nutrition packages", but it is not easy to truly achieve this goal. An Mei decided to break the previous sales channels, according to the characteristics of the construction machinery industry, according to different categories to establish industrial groups, forming a different sales channel than other products. On the other hand, A&M actively promoted the cooperation with whole-machine sellers, renters, and parts suppliers in the construction machinery industry. After years of hard work, Anmei has been recognized by companies such as Sany Heavy Industry, Zoomlion, and Cummins , and has regularly conducted technical exchanges with them. After a difficult exploration, the new marketing model of the 72 industries in the eight industries explored by Anjou Industrial Lubricants has become a new benchmark in the industry.
“Lubrication for industrial equipment†is the scientific development path that Atomo has been adhering to for many years. This is a big challenge to the traditional misuse of oil, and it requires a process of popularization and education. Through the advanced concept of oil use and extensive practice, after accumulating a large number of application cases, Anmei has prompted many users in the market to intuitively recognize the significant benefits of lubricants for construction machinery. As of 2012, Atom has developed serial products such as mine series, high-speed rail series, and general-purpose products, including special types of internal-combustion engine oils, hydraulic oils, gear oils, hydraulic transmission oils, and lubricating greases. item. The sales of special oil for construction machinery amounted to nearly 200 million yuan, accounting for about 2.5% of the country’s total market share for construction machinery oil.
Over the years, Amy has been working hard to achieve the goal of “Chinese lubricant brands that customers can worry aboutâ€. “Time saving, money saving and peace of mind†are the business principles that Shell Ami has consistently adhered to. Anmei has more than 500 professionally trained construction machinery lubrication consultants, and has gone deep into the construction site and equipment use site to solve the owners' various oil queries, and has made “energy saving and emission reduction and cost saving†a goal.
Yan Guofei, Director of National Marketing at Amtech, said at the 2012 Amway Dealer Conference: “We will further understand customer needs and increase the cost-effectiveness of our products, and ultimately become the company and brand that our customers trust, love and willing to choose.†An Mei believes that with the construction machinery Increased awareness of owners and users, APEC special oil for construction machinery will become the choice of more and more companies and consumers Amy will also spare no effort to contribute their own "lubricity" for each user.
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