In addition to step-by-step improvement of capabilities, the introduction of strong support is undoubtedly the fastest way to improve the strength of the team. The Chinese auto industry seems to be planning to use the same method to achieve the goal of promoting 500,000 new energy vehicles by 2015.
The recent fiery Tesla is expected to be the first foreign aid introduced. In the recent trip to China by Tesla CEO Musk, he not only met Miao Wei, Minister of the Ministry of Industry and Information Technology, and Wan Gang, Minister of the Ministry of Science and Technology, but also won the "big gift" of the free license provided by the Shanghai Municipal Government. In fact, the introduction of Tesla was only a beginning. Recently, all parties competed for the "backup" of imported new energy vehicles, indicating that the relevant departments in the near future will light up the "green light" of plans for the promotion of foreign-invested automobile enterprises in China.
People "jealous" of <br> <br> Tesla Tesla CEO Musk three days trip to China to get the benefits, is likely to make many international auto giants CEO feel jealous. Musk not only successfully delivered orders to the first batch of car owners, but also successfully “ignited†two of the country’s most benchmark cities in terms of new energy vehicles—Beijing and Shanghai. Ms. Miao Wei, Minister of the Ministry of Industry and Information Technology, and Wan Gang, Minister of Science and Technology, The two ministers were seen as separate meetings of the important formulation and implementation of China’s new energy vehicle policy, and they encouraged Tesla to introduce China’s policy.
In addition, Yang Xiong, the current mayor of Shanghai, told Musk that Shanghai will open 3,000 free new energy vehicle licenses for pure imported electric cars including Tesla in 2014, and instruct the transportation bureau and new energy vehicle management on the spot. The office cooperated with Tesla as soon as possible to complete follow-up matters. In March of this year, the auction price of private company license plates in Shanghai exceeded 120,000 yuan, and the auction price of private license plates also exceeded 90,000 yuan. Therefore, the free car license provided for imported new energy vehicles is equivalent to the special subsidy granted by Shanghai local finance to Tesla buyers. It is worth noting that this is the first time such a policy has been opened to foreign-imported pure electric vehicles.
Coincidentally, on April 23, Vice Minister of Ministry of Industry and Information Technology Su Bo stated at the 20th Auto Dialogue Meeting of APEC that China encourages domestic and foreign companies and international agencies to participate in the development of the Chinese energy-saving and new energy automotive industry. All these show that China’s attitude toward importing new energy vehicles is changing.
Prior to this, in the cities of Beijing, Tianjin, Shenzhen and other cities, a list of new energy vehicles that had been opened up in batches had no imported vehicles or even a few joint venture vehicles. In response, Volkswagen China CEO Heizman expressed that he hopes that the supporting policies provided by China's new energy vehicles can treat imported new energy vehicles equally and facilitate the purchase of Chinese consumers.
“Shanghai’s preferential policy on Tesla’s granting of free licenses can help Tesla’s products to be sold on the ground and quickly go up in volumeâ€, analyst of the auto industry Zhong Shi told Nandu’s reporters, although Shanghai’s preferential intentions were given this time. It will increase the chips for Tesla to start localization in Shanghai in the future, but more importantly, Shanghai hopes that such new energy vehicles as Tesla's relatively mature business model, mature products, and high market attention will help it complete the set goals. New energy vehicle promotion target.
"Adopt" the task <br> <br> fact, not only is the Tesla, after the foreign car prices of new energy automotive products support policies are "forgotten" the situation is expected to change soon.
In 2012, the "Energy Conservation and New Energy Vehicle Industry Development Plan (2012-2020)" pointed out that by 2015, the cumulative production and sales volume of pure electric vehicles and plug-in hybrid vehicles will strive to reach 500,000 vehicles. However, data from China Automobile Association shows that in 2013 China's new energy vehicle sales were 17,642 vehicles. If we want to achieve 500,000 targets in 2015, we need to sell more than 480,000 new energy vehicles in the next two years. In order to complete this arduous task as far as possible, the promotion plans for new energy vehicles will be introduced around the world in 2014. Following Beijing and Shanghai respectively announcing that they will achieve 35,000 and 13,000 new energy vehicle promotion targets in 2015, Guangzhou also announced on April 29 that it plans to promote more than 3,000 new energy vehicles this year, and plans to promote them by 2015. There are 10,000 new energy vehicles.
At present, the new energy automobile market has a shortage of selectable products and inadequate supporting facilities. Taking Shanghai, which has the most open attitude towards new energy vehicles, as an example, only eight models have entered the list of new energy minibuses as of March. Zhong Shi said that under the pressure of new energy vehicle promotion targets, there is a big gap between the promotion target of “claim†in the localities and the current market development status. Therefore, it will become a green light for Tesla and other imported new energy vehicles. The inevitable choice.
It is worth noting that with the "double promotion" of achieving targets and policies that benefit the import of new energy vehicles, the local barriers that previously plagued new energy vehicles are likely to be broken. Ren Yong, deputy general manager of Dongfeng Nissan, told Nandu that even though Qichen’s pure-electric morning wind had not been tested in Shanghai, Shanghai still showed great enthusiasm for introducing it into the local market. This shows “the electric car market. The demand has indeed increased under the promotion of the government."
Wolf or squid?
Waiting for the green light in the Chinese market is more than just a Tesla. During the Beijing Auto Show that ended last week, Ange, president and chief executive officer of BMW Group Greater China, announced that BMW's new pure electric vehicle i3 will now be accepted for reservation in the Chinese market. Nissan also announced that it will implement a private sale of pure electric vehicles in China through the Kai Chen brand in China this year. In addition, Toyota and Volkswagen, the giants of the world’s auto industry, have also announced plans for the introduction of new energy vehicles in China.
Has the flock of foreign investment in new energy vehicles meant the wolf to the new energy automobile industry in China? According to Zhongshi, new energy automotive products such as Tesla and BMW i3 are mostly positioned high-end, and there are obvious differences in the market positioning of the vast majority of domestic new energy automotive products. Therefore, they will not pose a significant impact, and they will target high-end imported new energy sources. The models also have the effect of popularizing the concept, and they serve as a primer for the cultivation of consumer ideas in the new energy automotive market.
Liu Qiang, Minister of the Fifth Development Department of Dongfeng Nissan Technology Center, told reporters that from the perspective of long-term planning, the current international car companies that have entered the Chinese market through imports will inevitably seek localized R&D, procurement, and further development of production. China’s domestic new energy vehicles Industry will benefit from active participation.
In addition, the relevant departments also hope that the brand of foreign-funded new energy vehicles represented by Tesla can become a "catfish" that activates a dead pool. The current Chinese auto industry still takes a wait-and-see attitude toward the future of new energy vehicles, especially pure electric vehicles. At this time, Tesla's success is undoubtedly an excellent model for government agencies advocating the "turning over of new energy vehicles." In fact, in 2013, Minister of Science and Technology Wan Gang began talking about Tesla. "The success of Tesla in electric vehicles deserves attention and reflection."
However, this does not mean that foreign investment in new energy vehicles should not come. Liu Qiang said that in the future, the auto industry should be alert to the liberalized Chinese market as a cash-out target for foreign new energy vehicles. He said that the entry barrier for foreign new energy auto industry is low, and there is a lot of speculative entry when the new energy concept arises. At present, although new energy sources, especially electric vehicles, are ebbing in the world, China's support efforts are still second to none globally. Under the current "Tesla wave", it is very likely that foreign new energy vehicle brands and products will enter China. If they lack long-term development plans and capabilities in China, speculative operations may be counterproductive. .
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