Editor's note: The “2012 China Commercial Vehicle Development Exchange Seminar†hosted by China Automotive Technology and Research Center and organized by China Automotive Industry Information Network was held in Beijing from April 26th to 27th. This seminar invited many industry experts on commercial issues. Car development advice and suggestions. The following is the speech of Zhang Wenjun, the export department of the Department of Mechanical and Electrical Industry and Technology of the Ministry of Commerce:
Zhang Wenjun, Export Department of the Department of Mechanical and Electrical Industry, Ministry of Commerce Moderator: As China's auto industry structural adjustment, its structure is undoubtedly the goal is to be stronger and bigger. If we want to make China's auto industry stronger and bigger, the overseas market is crucial. The policy of the state also encourages Chinese auto companies to implement the strategy of going abroad. We are very pleased to invite Mr. Zhang Wenjun and Mr. Zhang Wenjun, export department of the Department of Mechanical and Electrical Industry of the Ministry of Commerce, for a long time to work on export management. We have very original views on the development situation of automobile exports and export management policies. Please follow Mr. Zhang Wenjun below. Give us special presentations.
Zhang Wenjun: Distinguished Secretary-General Wan, all the guests are very happy in the morning and are very happy to attend this commercial vehicle development seminar. Entrusted by the company's leadership, the guests will have an exchange with you on commercial vehicle issues. Overall, our country has become the world’s largest automobile production and sales country for two consecutive years, with production and sales exceeding 18 million. However, overall our country’s automobile exports are relatively small. In 2011, the total vehicle exports accounted for 4.6% of the national automobile sales. The export value of automobiles and auto parts accounts for 2.2% of the country's total foreign trade exports. If it is said that the vehicle will only take the country as a whole, the total vehicle exports will account for 2.6%, which is still small. Comprehensive analysis of all major categories of China's exports, it should be said that mechanical and electrical products are the products with the greatest growth potential, electrical and mechanical products inside the car is the most growth potential and the most space for development of goods. In the long run, automotive products will inevitably become one of China's pillar export products, as well as an important carrier for adjusting the export structure and transforming the development mode of foreign trade. Looking specifically at commercial vehicles, commercial vehicles, as a very important part of our country’s automotive products, promote the export of commercial vehicles. It should be said that it is important to improve the overall competitiveness of China’s automobile industry, and in particular to realize the transition from a big country to a powerful country. The significance.
Next, I have an exchange with everyone on the current situation and tasks faced by this commercial vehicle. The main part is divided into four parts: The first is the overall situation, a description of the current overall situation of automobile exports and commercial vehicle exports. Second, first analyze briefly some of the factors that restrict the development of auto exports. Third, the next step in the development of the situation, to do a train of thought. This picture shows the changes in China's auto exports from 2002 to 2011. In 2002, we joined the WTO one year ago. We mentioned earlier that the volume of auto exports is relatively small. From 22,000 vehicles in 2002, it has reached 852,000 vehicles in 2011. From 2008 to 2009, due to the impact of the financial crisis, there has been a noticeable decline in car exports, but it has appeared to be a good one. Growth trend. In 2011, the export volume was 852,000, and the export value was 10.1 billion U.S. dollars, which was also the first time exceeded 10 billion U.S. dollars. If we look at export vehicles, we can see that this is the comparison between our country's passenger vehicle exports and commercial vehicle exports in 2011. If we compare the national export structure with our country’s industrial structure, domestic commercial vehicles still account for about 80% of the total. In many developing countries, people have construction needs, transportation needs, and more commercial vehicles provide such services as means of production. There is a lot of room for third-world countries. The export history of our country is mainly driven by commercial vehicles. It should be said that until 2010, commercial vehicles were the first category of export products. In 2011, due to the rapid growth of passenger vehicles, the export volume accounted for the first time to exceed commercial vehicles. However, if we look at the comparison of exports on the right, commercial vehicle exports will reach 7.67 billion U.S. dollars. This proportion still stands at 70%, which still occupies a dominant position.
Here we will make an exchange with you on the characteristics of commercial vehicles. First of all, from the perspective of export product structure, trucks are the main vehicles for commercial vehicle exports. There is no increase in the growth of passenger vehicle exports. However, these years have basically maintained relatively steady growth. It is gratifying to note that the growth rate of exports has been higher than the growth rate of exports in recent years. It should be said that the increase in volume and price increases is still the case. More generally, while our commercial vehicles embody relatively strong advantages and competitiveness, corporate profits have also maintained a relatively good level.
The next few characteristics, the second from the perspective of export trade structure, commercial vehicles are based on general trade, and the overall trade structure suitable for automobile exports is exactly the same, and then the structure of the country's foreign trade exports is just the opposite. Because nearly 60% of foreign trade exports are completed by processing trade, and our automobile exports include exports of commercial vehicles, general trade is the main mode of trade. Commercial vehicle exports accounted for 87% of the previous years, accounting for 81% of the amount.
The third point is that the self-owned brand enterprises dominate the balance of commercial vehicles. The domestic-funded enterprises represented by state-owned enterprises and private enterprises account for 70% of the annual export volume of self-owned brand enterprises, and the export value accounts for 76%. And we see that a series of self-owned brand companies such as JAC, FAW, and Toyota, etc. should say that they have a longer international competitiveness. It also requires companies to expand their export base and begin to further promote the diversification of technology.
The fourth point is that developing countries and regions are the major markets for commercial vehicle exports in our country. This picture is the top ten markets for commercial vehicles in China in 2010, the top three Algerians, the European Union, and the Brazilian market. These are the needs of transport machinery tools. Completing through commercial vehicles, our country’s commercial vehicles take advantage of their own comparative advantages and occupy a relatively obvious advantage in these markets, occupying a relatively good space for development. In the next few years, we have reason to believe that our country's commercial vehicle exports still have more obvious growth potential.
Due to the high proportion of trucks, the top ten markets and the top ten markets for commercial vehicles are basically the same. The top three are Algeria, the European Union and Brazil. Large and medium-sized passenger cars have a distinct difference in the market due to their role in carrying passengers. Egypt, ASEAN, Peru, and special vehicle exports also have some differences. Overall, the export market for commercial vehicles is mainly distributed in the ASEAN region, and then in Central Asia, North Africa. area. In general, the export of our country's automotive products is still in a preliminary stage because our export volume is not large in scale. However, due to the rapid development of the automobile industry and diversification of automobile operations, it has accumulated for the internationalization of our national automobile industry. Talents have cultivated the team Our automobile has a certain distance from the world advanced level, but the gap is gradually narrowing down. Moreover, with trucks and large and medium-sized passenger vehicles as representatives, we have more obvious advantages and competitiveness, and the demand in the international market is also rising.
The second aspect of the current status of our country's exports, including some existing ones to make an exchange with everyone. It should be said that the overall export of our country’s automotive products has achieved a very rapid development over the past decade. But overall our country is still a kind of extensive growth. It should be said that relying mainly on the expansion of quantity, low price as the main means of competition to achieve such a scale of expansion, it should be said that this basis is not solid. On the map of the previous auto export changes, we can see that after the outbreak of the financial crisis in 2008, the national auto export situation should be said to be very bad, and it has been subjected to great shocks. Exports have also experienced a sharp decline, and the vehicle exports have been all the way. There have been 15 consecutive months of negative growth. Through this process of financial crisis, it can be seen that on the whole our country looks at the decline in our country’s auto exports due to the impact of the financial crisis, but we can see that the greater source financial crisis has had a significant impact on our export growth pattern. It should be said that external unfavorable factors have continuously amplified the impact through the internal causes of our national automobile. Therefore, we must be soberly aware that extensive growth cannot be sustained, and changing the mode of growth will never be delayed.
There are several major constraints to the following exchanges. First of all, the automobile export strategy and philosophy are generally lagging behind. At present, we are also exposed to many times in our work and we have also found it many times. Most export companies in our country have no explicit or systematic export planning. Basically, they are all directed by orders. Where there are orders, there is a market and the market is used as a test field. Basically, after our country’s automobile exports, it should be said that our company has relatively few market inspections and market research, and there will be few in-depth preliminary investigations, and there will be little adaptation of products. Therefore, cars that have been running well in China, to the plateau, to the hilly areas, and to the high-cold areas, often have a variety of problems. The export strategy and concept of the company obviously lags behind.
The second export order needs to be further regulated. In the past few years, the export standardization process has suppressed the vicious competition among the main business entities in a few years. It reduced the number of export enterprises to more than 1400, and the export effect has resulted in a certain degree of export quality. However, it must also be noted that the overall level of our country's current automotive industry determines that most of the cars exported by our country belong to the same grade, and product homogeneity is more serious. Due to the small differences in products, most companies mainly compete through price wars and compete through price means. The level of profitability is still insufficient. And sometimes, because the price war is too fierce, corporate R&D, after-sales, brand building will continue to be weakened, and sometimes even absorbed directly, it will be impossible to keep up with the speed of exports. We also conducted a number of simulation surveys through overseas business organizations. We can see a few examples. For example, in the Ghanaian market, there are more than 50 auto brands that sell in China, and in the Peruvian market it was the emerging auto export market last year. It also entered the top 20 markets, but how many Chinese auto brands are sold in the Peruvian market? To 90, we can refer to it. Another example is that in Colombia, our country’s car sales accounted for about 1% of the total sales for the entire year. There are 20 Chinese car brands in this 1% market. Due to the more homogenized products and more brands, companies can only pass through. Price wars crowd out opponents and seize the market. As a result, profit margins are relatively limited. Colombia's 50% of our country's auto agents are losing money. Some auto brands belonging to the same competition grade Korea, but their dealers are still relatively large in the local, it should be said that this situation needs to cause the company to pay enough attention and attention.
The third aspect is that product quality still needs to be further improved because we have also discovered through research that overseas customers generally believe that in recent years, the quality of Chinese cars should have been improved and they have been improved. In general, overseas markets believe that the improvement of Chinese automotive products' product adaptability to the local market needs further strengthening. For example, in Algeria, some Chinese brand enterprises have reached about 30%, and the gap between the quality of tires, engines, key components and spare parts, and brand names is still relatively large. Then, for example, Egyptian customers believe that the durability of Chinese automotive products is too bad, because the local climate is tropical, and our products often do not adapt when they get there. The heat dissipation and dynamic nature are often caused by problems in various aspects of the local high-temperature climate. In Ghana, local dealers told us that local corporate customers actually preferred diesel cars, but Chinese companies did not understand these local conditions and had an order and sent them. In the design and production of enterprises, all aspects should say that competitiveness has fallen significantly behind that of local similar products. In some other places, it is also reflected that this is a relatively common situation because we generally have certain gaps in the level of manufacturing and design in terms of some details. For example, door handles, engines, fans, joysticks, and the occurrence of fractures and instability of these small objects are still relatively numerous. It should be said that although product quality has improved a lot over the years, it needs further improvement.
The fourth aspect of the marketing system is still imperfect. After we investigate, it is probably a very small number of key enterprises. In some major markets, big cities, there are some sales centers, or service outlets, more than 95% of companies or more than 95% of outlets are through local The agent's network sells and provides some after-sales services. Chinese companies generally provide some spare parts, or some companies may send some people, and provide some post-sale support from time to time. If the marketing system is relatively strong, this situation can still be coped with, but a large number of technical staff is relatively poor, and the reserve is not a full-fledged dealer, and it is difficult to provide local consumers with in-place services. Moreover, in terms of sales, aftersales, brand promotion, and so on, our country's enterprises rely heavily on overseas sales networks. Our country's corporate export sales and subsequent services are basically in a state of disconnection, and the brand image is more difficult to manufacture. Our country through sales, through payment, through the local market research, to grasp some feedback on the local market, and then develop some strategies or plans to develop the local market, this situation is basically impossible to talk about.
The last point is the problem of after-sales service, after-sales service should be said to be generally lagging behind, said in front of the terminal services most rely on distributors to do, many companies attach importance to exports, often ignore the supply of accessories, in many markets, parts supply tight The long maintenance cycle often happens. For example, with some countries, the maintenance of some of our brand vehicles often takes more than a few months. In many places, Chinese companies have very few service technologies in the present days, and the level of local personnel is uneven, so it is difficult to ensure the maintenance effect. Just mentioned Peru, our country has more than 50 car brands, only about half provide after-sales service. Another example is that in the Philippines, most local areas have only one or two service networks, and the quality of service is difficult to guarantee. Compared with local Japanese and Korean auto companies, the other party generally provides three to five years of product warranty. And our country generally can only provide a one-year shelf life. This is the main problem that currently exists. I would like to make a simple exchange with you.
Through these problems, we can clearly understand that the country’s current auto exports are still a very extensive growth. It should be said that in the absence of advanced concepts, lack of marketing networks and brands, product homogeneity is serious, mainly due to a low cost The scale of rapid expansion, the price-based competition means the formation of relatively fast exports. However, such a quick exit is like the building now built on the beach. In fact, the foundation is not solid. If we look back at history, this development history is in line with our country’s current industrial level and industrial capabilities. Moreover, this kind of counselor has played an important role in the rapid development of export of automotive products because it should objectively evaluate it. It is also a necessary way for export development at this stage. It should be said that it is insurmountable and will continue for some time. However, in the long run, it is difficult to continue the rapid development of the automobile, and it is difficult to promote the fundamental changes in our country from a big automobile country to a strong automobile country. In the Twelfth Five-Year transitional development growth mode, the necessity and urgency are very strong. We must work together to form a mechanism for internal development that develops as soon as possible.
Now we look at the national economic situation and the trade situation. It should be said that both are very complicated and severe. Many internal and external factors supporting the rapid development of our country’s foreign trade should be said to be undergoing profound changes. We can see that the impact of the international financial crisis is continuing, and the overall demand in the international market is still relatively low. The world economy still needs to slowly resume growth in this adjustment. Moreover, international scientific and technological innovation and industrial competition will be further fierce, including the United States and Europe have proposed industrial return, and so on these concepts, these strategies. It should be said that the competitiveness of the world's manufacturing industry will be further fierce. We have an overall judgment that automotive products are facing the environment and that they generally have both opportunities and challenges. However, the external environment should show significant tightening. Opportunities mainly come from pragmatic and effective responses.
The situation is divided into two parts, one is external, and the export environment as a whole tends to be tight. It can be seen that the first low-cost competitive advantage of our country is constantly weakening. The advantages brought by the population have gradually subsided, the rise in labor costs has become irreversible, the land for energy continues to increase, the pressure for environmental protection continues to increase, and the shortage of resources is also very prominent, which is increasingly binding on the expansion of our country’s exports. The second RMB appreciation, trade barriers, carbon tariffs and other trade restrictions will continue to increase costs. Because our country lacks resource bargaining power, leading to rising import costs, this directly forms a kind of objective appreciation of the external value of the renminbi, and a de facto internal devaluation, so our country’s comparative advantage and competitiveness are under great pressure. In addition, with the continuous application of new technologies and new standards, non-tariff barriers have also become more and more important for trade. Including some new key technologies, royalties may also be a constraint on the development of our country's automobile companies in the future. Trade protectionism will also form a constraint on our country’s automobile exports in the future. In addition to traditional trade protection, some countries have used carbon tariffs and carbon leaks to exert pressure on our country. Moreover, our country’s tires, wheels, and other components have been investigated by the European Union, Australia, Brazil, and some other countries. In particular, Brazil was introduced last year. The bill puts forward certain requirements for the localization of imports and has a certain impact on our country’s exports. This is the next step that needs careful attention.
The structural and complementary outcomes of Chinese and foreign industries have not changed. Our country’s product exports are still creating more demand, and there is no direct positive interaction with the products of developed countries. It should be said that the East and West industries still belong to a state of structural complementarity. The overcapacity situation in the second automobile industry has always existed in China. In turn, there is a counter pressure on auto companies to expand exports and expand market capacity. Third, our country’s comprehensive comparative advantage is still relatively strong and has not changed. So this time the trend of international industrial transfer will not change in the future. The overall strength of the fourth automobile industry should say that the gap is still rising. The fifth point of the enterprise includes some joint ventures and companies with relatively strong technology reserves. They have strengthened independent innovation and their enthusiasm for developing their own brands has not changed.
Judging from the previous judgment, the external environment as a whole may be constantly tightening, but our country’s comparative advantage still exists. It should be said that as long as it is handled pragmatically, the next development still has a relatively good space.
Finally, I will talk about the next steps of work. First, in October 2009, the Ministry of Commerce will jointly publish the Mid-to-Long-Term Opinions on Promoting the Export of Automobile Products, together with the Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Finance, the General Administration of Customs, and the General Administration of Quality Supervision, Inspection and Quarantine, and propose 65 major policies. Measures to promote the development of automotive product exports, from 09 to 2011 to achieve an average annual growth rate of 10%, it should be said that it has been successfully completed. By 2015, we will strive to reach 85 billion U.S. dollars in exports of auto parts, with a per capita growth of 20%, and the third will achieve a strategic goal of 10% of the world’s total output of auto parts by 2020. With regard to car exports, the mid-to-low-end models have changed from economic cars to passenger cars and commercial vehicles such as large and medium-sized passenger cars. The export of parts and components should be mainly mechanical, and the transition should be mainly to electromechanical and electronics. At the same time, it must actively support and encourage the export of energy-saving and new energy automotive products.
The second aspect of the export market structure, the vehicle market we hope to use the low-end market in developing countries, gradually to the high-end market development, spare parts exports to the after-sales and maintenance market, post-market service to the transnational corporations supporting the global supply chain transformation , Trade has changed from a single export to a combination of products, technology, and capital. The structure of the fourth export company has gradually shifted from a purely import-export-oriented enterprise to a marketing-oriented one. Our export department alone is a product exporter, and more cooperation with services is required. , with the sale, with the brand promotion, and maintain a series of services. The fifth after-sales service theme organization began to gradually build its own system by relying on the importer's marketing network.
Finally, we will discuss the working ideas and comprehensively promote the construction of national component export bases. We and development and reform have jointly identified 12 national automobile research institutes as export bases, contributing 60% of the country’s automobile output and 65% of the automobile industry’s output value. The next step is to further promote Construction, speed up the work plan for the base, strengthen industrial guidance, and assess energy conservation. Bases will be used as a vehicle to promote the development of exports and the transformation of the way.
Accelerate the construction of public service platforms, advance WTO rules, and adopt various methods to speed up the construction of export bases for testing, research and development, and training. Promote the consistency of enterprises, steadily improve product quality, guide enterprises to strengthen early market research, improve product adaptability, especially to strengthen quality management, strengthen after-sales service, in addition to encourage enterprises to build overseas marketing network, improve after-sales service zero The components should be adequate, and on this basis, further production and strategic layout should be carried out, and at the same time, it should also promote local development.
Finally, we will also encourage powerful companies to acquire advantages, brand technologies, and marketing channels through cross-border mergers and acquisitions through various means. This is a series of ideas for companies going global.
The fourth point is to create a fair and competitive environment for automobile exports and to further standardize the export order. As mentioned earlier, this year we also conducted research and exploration of overseas marketing and service outlets for enterprises. Based on this foundation, we will formulate corresponding standards in accordance with the establishment of overseas service outlets of enterprises, further raise the threshold for the export of production enterprises, conduct classified guidance for enterprises, maintain pressure, and further regulate the order of automobile exports. In addition, we must effectively deal with the trade barriers faced by our country, and at the same time we must strengthen bilateral mutual recognition agreements. The last point is to strengthen the cooperation between the domestic and foreign automotive industry. This is to use the role of the auto industry, strengthen the communication between foreign government agencies, industry organizations, and enterprises and promote the exchange of information. In addition, we must select a number of key automotive markets, organize targeted enterprises to carry out targeted exchanges, and promote exchanges and cooperation between domestic and international automotive industry.
Dear leaders and distinguished guests, I just shared with you the overall situation facing our country’s commercial vehicles, including automotive products, and the corresponding tasks. It should be said that we must see that the export of automotive products is also a way to transform the growth of our country’s foreign trade exports. An important carrier, the next step we will take with the same department to take further measures to actively guide and promote the export of automotive products. Need to improve the environment, build platforms, strengthen services, standardize order, and promote the export of automotive products through joint efforts to achieve a sustained, healthy and rapid development. thank you all.
Moderator: Thanks to Mr. Zhang Wenjun for his splendid speech, it should be said that we have a very good guiding role for our entire industry to further develop the export market. The meeting was very pleased to invite Mr. Dai Dingyi, Vice President of the China Logistics Association. He brought us a special speech on the development of the logistics market and the automotive industry. The following are welcome.
Dai Dingyi: Leaders, I have an exchange situation with the market first. Everybody knows the logistics market. If you say which industry is related to logistics recently, it may be the car. After a while, I talked about reasons, especially commercial vehicles. This industry is closely related to logistics and cannot be compared with other industries.
First, I would like to talk about the general situation of logistics and automobiles. The first is the status of automobile transportation in logistics and the future trend. I would like to make a brief introduction in three aspects. Car freight in 2011 accounted for 76.3% of the country's total, an increase of 16% over the previous year. This 16% growth rate was significantly faster than the average annual growth rate of 12.8% during the 1155 period. In the first five years, we are probably growing at an average annual rate of 12%. But by 2011, we have seen a big increase. Of course it is not sudden. What conclusions can we see?
Diamond Tools For Stone includes many product, like Diamond Polishing Pad, diamond grinding pad, diamond saw blade, diamond Electroplated pad, diamond Brazed Pad, diamond grinding wheels and diamond drilling bit, etc.
Diamond Tools for stone is ideal tools to process the stone, you can polishing or cutting the granite or marble. It has various use in the stone exploit factory and working room.
Diamond Tools For Stone
Diamond Tools For Stone,Stone Diamond Tools,Diamond Polishing Pad,Diamond Stone Cutting Tools
Shandong Hightop Machinery Co,.Ltd , http://www.hightopmachinery.com