Recently, the nationwide first promotion meeting of Weichai Power's “ Walk -Linked Me†project was successfully held in Weifang. A hundred representatives of Weichai Service Stations and terminal customers gathered together to witness the official release of the first batch of “Peony Service Shinkansen Cardsâ€. The card's preferential policies have attracted a large number of customers, with more than 130 cards on site.
At the promotion meeting, the leaders of both the Weichai post-market business and the Industrial and Commercial Bank of China made detailed presentations on the “ Car-Linked Me †project and the card application process. The participating customers showed a keen interest in the project. They consulted the card details and filled in the form to complete the card. They handled the crowded and intrusive activities.
Weichai Group
The “ Peony Service Shinkansen Card †launched by Weichai Power aims to deliver tangible economic benefits to customers through a vigorous price reduction policy to improve customer satisfaction. It is Weichai. “Customer satisfaction is ours. The extension and development of the "Purpose" is also an effective practice of the concept of "Making Channels Make Money and Save Money for Customers".
Combat counterfeiting and protection of customer rights
“Peony Service Shinkansen Card†brings the most direct benefits to customers. The first is that customers can confidently purchase genuine Weichai brand accessories at a reasonable price, and do not have to worry about being replaced by inferior brokers in order to replace them with false ones.
In order to combat counterfeit and shoddy products, ensure that authentic Weichai brand accessories can reach the customers smoothly and avoid the fraudulent use of counterfeit parts and deputy factory parts to deceive customers. “Car-linked me†requires that all accessories activities are in the system related to Weichai. Operation, this has intensified the standardized operation of Weichai dealers, effectively avoiding the penetration of deputy factory parts and counterfeit products.
At the same time, through the “Peony Service Shinkansen Card†e-commerce platform, Weichai strengthened the price supervision of distributors , unified the retail prices of products, and avoided the phenomenon of damage to customer interests caused by the confusion of distributor prices in the past. It ensures that the end-customers can purchase the Weichai brand accessories at a reasonable price, and erects a solid protective barrier for the rights and interests of customers.
Allowing customers to expand into the market
Another benefit that the “Peony Service Shinkansen Card†brings to customers is that it saves money more than in the past. According to Wang Xiaobin, the main participant of Weichai’s “Walking Together†project, any customer who owns Weichai engines can apply for a joint name card with ICBC. After double review by Weichai and ICBC, ICBC will be within 1 month. Credit card issued. Customers who hold the card can purchase Weichai parts at designated repair stations (for future purchases of oil products, remanufactured products, etc.), and receive corresponding discounts.
According to relevant person in charge of Weichai's spare parts resources company, the “Peony Service Shinkansen Card†not only benefits customers and safeguards the rights of customers, but also plays a role in propelling Weichai's expanded market operations.
Wang Xiaobin told reporters that on the basis of maintaining the two-way logistics and capital flow between the original Weichai spare parts company, the central library, service stations, and accessories franchise stores, the funds between the original service stations and accessories franchise stores and users will be maintained. The flow is transferred to the e-commerce platform, and at the same time, the detailed breakdown of the installed capacity and after-sales service can be achieved, which can achieve the effect of supervising the bad attachment of suppliers and social channels.
The launch of “Peony Service Shinkansen Card†can not only improve the Weichai brand reputation and gain the trust of customers, but also can achieve market share expansion and increase market competitiveness by regulating terminal prices and “shielding†counterfeit and shoddy products. aims.
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