If we judge the popularity of a car or brand with global sales, it may not be accurate. How do you say that the demand for cars and the environment for cars in each country or region are different, for example, the Japanese like K-car and the sales volume is the first in the country; Americans like pickup trucks and sales are also the first in the country. However, the Chinese who value the size will not like the K-car, and the Europeans who pursue flexibility will not like the pickup.
When it comes to models, the Haval H6 with monthly sales of 80,000 units is among the best in the world. Can we say that the people of the world like the Haval H6? Obviously not, obviously only the Chinese are buying.
Therefore, to judge whether a brand is globally popular, it may be more intuitive to get data on how many countries or regions it sells.
Regtransfers, the UK’s largest car license dealer, recently published a data map showing the top-selling car brand distribution in major countries in 2016. From the figure, it is not difficult to see that although the public is the 2016 sales champion, Toyota has the largest number of countries in the sales list, and it is a big winner. In our mainland China, the LOGO of Great Wuling has emerged smoothly.
(Click to enlarge, especially large)
Next, we will take a look at the five brands with the most number of logos in this picture. This will represent the number of countries in which they occupy the sales top.
First place: Toyota
Number of countries occupying sales volume: 49
A total of 224 countries and regions around the world, Toyota is the sales champion in 49 countries, its status is no different. Toyota currently has 21 models on sale in mainland China, with Vios, priced at 69,800 yuan and Land Cruiser, up to 1.19 million. The product line is very rich.
Second place: Volkswagen
Number of countries occupying sales volume: 14
Compared with Toyota, Volkswagen's "impact" is greatly reduced, Toyota's footprints all over the "five continents", the public only in Europe at home have influence. If you want to come, if it is not to seize the Chinese market, the Volkswagen Group can't compete with Toyota anyway.
Third place: Ford
Number of countries occupying sales volume: 8
Ford dominated in North America, mainly due to the best-selling pickup truck F-150. Ford also performed strongly in Nigeria. Nigeria is a strong economic power in Africa. This means that Ford has a certain voice and influence in Africa.
Fourth place: Renault
Number of countries occupying sales volume: 6
For the Chinese, Renault's influence is far inferior to that of Citroen and Peugeot. However, it never occurred to him that the most popular brand in France was Renault, and it was sold well in many European countries.
Tied for fourth place: Skoda
Number of countries occupying sales volume: 6
Skoda, who has always been regarded as the younger brother of the public, was unexpectedly on the list. It sold well in many small European countries such as Finland, Estonia, Bosnia and Herzegovina, Czechoslovakia and so on. Looking back, Skoda, as a brand of 100 years, is not surprised by this treatment.
From the list of brands, many popular big brands, such as GM Chevrolet, Honda, Nissan are all appearing. However, it is worth mentioning that China’s Lifan Motors has performed well in Ethiopia, and ZTE Motors is also the sales champion in Libya.
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