The mold industry focuses on industrial changes to promote brand innovation

In the industrialized countries, the mold market trend has become a barometer of the economic trend of a country. The year 2011 is the beginning of the 12th Five-Year Plan. The next five years will be the key period for China’s development to achieve its third historic transition. The driving forces of the country’s economic development, the industrial structure of the national economy, the development model of the manufacturing industry, and the development model of the enterprise must all undergo transformation. Even to complete the transformation. This has both challenges and opportunities for the mold industry. Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association, pointed out that entrepreneurs of mould manufacturing and trading companies should clearly understand the situation, make clear their direction, and grasp the rare historical opportunities. They must pay attention to the trend of industrial change.

Focusing on the “Twelfth Five-Year Plan”, strategic emerging industries will become the growth point of the Chinese economy in the future, and advanced mold and equipment manufacturing will continue to receive attention. On April 7, an interview with Luo Baihui, a senior expert in the mold industry, was held by the China Machine Industry Federation's Media Machine Network, referring to the road to "Mold Power". Luo Baihui said that the fundamental difference between “mold power” and “mold power” is not in the total scale, but in the improvement of product quality and added value of products, as well as integrated innovation of mold brands. Although China's total scale of molds has ranked among the top in the world, it is mostly concentrated in middle and low-grade areas, and its technical level and added value are relatively low. On the contrary, many high-end molds also rely on imports. In order to achieve a strategic shift from a “mold power” to a “mold power,” the mold industry must change its mode of development and pay attention to structural adjustment. Mold companies must focus on improving product quality and reducing manufacturing costs, and vigorously develop high value-added products. Take the “fine, special, strong” route, create new growth points in the “Blue Ocean”, and strive to cultivate the national “industrial brand and promote brand industrialization. Only through independent innovation and the formation of its own strong national brand can it be in the fierce market. Only by occupying a place in the competition can we build our country into a truly economically powerful country and a powerful brand.

Now, China's mold industry has emerged a large number of mold enterprises with an annual production value exceeding 100 million yuan, such as: Shenzhen Qunda International Mold Group, Dongjiang Mold Group, Easy Molding Technology Group, Xunxing Mold Group, Yinbaoshan New Industry, Dongguan Jun Art Mould Group, Weiying Group, Fuyu Mold Making, Maosen Group, Foshan Shengdu Mould, Benda Mould, 100-year Mould, New Mould Technology Group, Heyuan Longji Group, Guangdong Giant Wheel Mould, Shanghai Haofeng Mould Group, Chunxu Group, Zhejiang Huangyan Dow Mould Group, Huangyan Mould Group, Hongzheng Machinery Mould Group, Taizhou Mould Group, Zhongda Mould Group, Hushi Mould Group, Jiangsu Yuda Mould Group, Jiangyin Mould Group (US$12 million acquisition of U.S. thinking Weier Company), Kunshan Hongyun Precision Mould Group, Hunan Mould Company, Huda Sanjia Mould Industry Company, Hunan Xiaoguang Mould Company, Hunan Asia Pacific Industrial Company, Hunan Yutong Group, Schindler Group, Sichuan Chengfei Integrated Technology, Pushi Mould Group, Guangan Guangqian Group, Shaanxi Mould Group, Hubei Vanguard Mould Group, Yunnan Zhaotong Zhang Die Group, Fujian Wuyou Mould Technology Group, Hebei Xinglin Auto Body Mould Group, Shandong Dongao Mould Group, Tianjin Tongguang Group, etc. According to the current development of the international mold industry, the world's largest mold enterprise has now reached an annual output value of more than 4 billion US dollars, becoming a multinational corporation. In Luo Baihui's view, these mold companies not only provide a variety of products and services, but also must understand how to integrate their own core capabilities through the Association to achieve resource integration and use the media to demonstrate the "aircraft carrier" brand image. Because how China's molds move toward the high end of the value chain and how to achieve industrial upgrading, this issue is not a problem that market players can solve, nor can the government achieve through policies. The most discussed method is branding and technology. Who can save the local company? In terms of the current business environment and consumer awareness, the association and the media must take great responsibility.

For brand building, changing the upstream and downstream views of the industry chain is the key. To build a mold brand, you first need to conduct market positioning and brand positioning, do a comprehensive brand planning; do brand communication strategies, develop detailed advertising, media, public relations, Show marketing and other plans. The key group for the dissemination of mould and industrial products is the buyer. However, Chinese buyers often have no confidence in domestic goods. This recognition is the biggest obstacle to the high-end of Chinese national products.

The media should stand up at this time and shout for local companies. Sometimes do not underestimate the power of the media, corporate marketing behavior no matter how the packaging is difficult to erase the traces of selling, even the most obvious public welfare activities. The media should come out and do some public service advertisements for local companies. For example, they can hand in local elite enterprises to set up Chinese high-end brand clubs, meet regularly to discuss the way out of local Chinese companies, and carry out comparisons of some domestic companies' product technologies. The survival of associations and the media requires enterprises. Enterprises should think carefully about how to cooperate with associations and media, research the most appropriate communication strategies, and quickly increase the high-end value recognition of local brands.

Since its inception, the International Mould, Hardware and Plastics Industry Suppliers Association has adhered to the development of the “Industry-University-Research” combination and the “School-Business Association” alliance. It has become a bridge linking government, enterprises and institutions in the market economy, and is a government industry management. Staff and assistants. With rich industry resources and influence in the industry, the Association has accumulated profound experience and focused on creating a mold association network, the "International Die & Mould Machinery Industry", "International Hardware & Plastics Industry", Molde Times Conference & Exhibition, Quality Supplier Selection, CEO Forum, Elite Clubs, etc. The service platform has become the best three-dimensional media for the mold machinery and hardware and plastic industries, and promotes the exchange and cooperation between elite entrepreneurs and domestic and foreign counterparts. “Enterprises are the foundation of the association. The association is the home of the company.” With the support and participation of various mold machinery and hardware and plastic industry enterprises and industry elite entrepreneurs, the association will give full play to service, guidance, coordination, communication and “elite The effectiveness of the club, together with all my colleagues, is working hard to achieve the brand strategy of "Made in China", "Created in China", "China's Ingenuity" and "Equipment International"! Our associations and media platforms will assemble a global perspective, grasp the laws of industry, provide insights into industry trends, interpret policy orientation, forecast market conditions, lead the attention of thousands of businesses, direct the economy of the convention and exhibition industry, dialogue with enterprise elites, explain management encyclopedias, cultivate advanced brands, and advance The upgrading of industrial structure and the transformation of economic development methods will enhance China's capacity for independent development and international competitiveness, and promote sustainable economic and social development.