Since the first month of the month, the heavy truck market of Shaanxi Auto started very quickly, and the first-line orders have come in succession, reaching a daily maximum of 758 vehicles. On the 28th, orders exceeded the 10,000 mark for the first time and achieved the first month of the month.
According to statistics, as of January 31, Shaanxi Automobile heavy trucks received orders of 13,000 units, an increase of nearly 11 times year-on-year; domestic sales of heavy trucks are approximately 8,000. The good start in January provided the foundation for Shaanxi Automobile's production and sales of 100,000 vehicles in 2010.
The marketing reform has shown initial success
In 2009, the company introduced Kearney, the world’s largest high-value management consultancy company, to carry out institutional changes to the marketing system, optimize irrational processes, and solve some of the remaining issues, so that Shaanxi Auto Marketing and the world’s top 500 concepts are synchronized and gradually formed. Efficient, scientific and leading marketing management model.
Kearney meets the requirements of different types of customers in terms of sales model; enhances the development of key customers' development and relationship maintenance; promotes the professionalization of sales intelligence and supports the clarity of intelligence; maintains the consistency of sales strategy and accelerates the market reaction rate; The five aspects of the control and the first-line market are innovating the sales system to promote the overall improvement of the operation level of the marketing system. With the help of Kearney, Shaanxi Automobile will realize comprehensive optimization and promotion of its marketing strategy, sales organization structure, dealer network and performance management.
From the perspective of the operation in January, the business connection between Shaanxi Heavy Duty Truck Sales Co., Ltd. and dealers and refitting plants has been further simplified, and the processing speed of incidents in the sales process has been significantly improved. The reform has achieved remarkable results. From the perspective of first-line market performance, orders have been climbing all the way. From the beginning of the year, less than 300 vehicles broke the 700-mark mark, creating a single-day history of orders. At present, frontline staff and more than 300 core channels in the country have high morale and have great confidence and determination to compete for the market. This shows that a series of reforms and improvement measures adopted by Shaanxi Auto's marketing system have been understood and strongly supported by the channels, and have achieved initial results.
Huge wave action offensive
It is reported that as early as the 2009 business annual meeting, the sales company has completed the strategic deployment of market work in the first quarter of 2010, and has done a good job in market strategy, product strategy, business policy, public relations promotion, channel layout and other work.
Since January 1, 2010, the nationwide regional promotion activities codenamed “Severe Waves Action†have been launched. 27 offices across the country have taken active actions, and they have deployed the overall strategy of “JuLang Action†to rapidly launch marketing work. 83 market mobilization meetings, regional promotion conferences, and thank-you conferences, and visits by users from all regions during the New Year were also promoted. These effective first-line marketing campaigns have achieved very good results in the market. On January 22, the headquarters of the sales company held a grand ceremony of “Shaanqi Heavy Trucks Heavy Trucks Daily Orders Breakthrough 600 Departure Ceremony†in front of the management building. One hundred heavy trucks were sent to Shandong, and 500 employees witnessed this exciting moment.
In addition, in order to allow senior marketing managers to comprehensively and quickly related knowledge, they will seize market opportunities. From January 8th to January 20th, the sales company held the training course of the first senior marketing manager of Shaanxi Heavy Duty Truck in 2010. The marketing managers and backbones of the 700 old and new cooperative units, refitting companies, participated in three batches of six classes. The training involved content of marketing system reform, marketing strategy in 2010, product superiority of 2010 “Super Value Editionâ€, product price and configuration, marketing and marketing techniques, etc. The passing rate of assessment reached 96%. After the training, marketing managers quickly applied what they learned to the market, seized a lot of market opportunities, and made a good contribution to the start of January.
2010 premium version of heavy truck into a new favorite
A Henan user chased Shaanxi Auto to send a heavy truck to the team, inquired of the DeLong F3000 manufacturer, and took a train to take the cash to purchase the DeLong F3000 dump truck. This scene was really touching. The user who saw the "2009 National Super Truck Cross Country Race" on TV was conquered by the DeLong F3000 heavy truck in the outstanding performance of a 20-meter sand bunker, a 1.5-meter deep water hole, and a triple peak. He said: "This time I made a special trip to get cash to buy a car. If I couldn't buy DeLong F3000, I wouldn't go."
It can be said that Shaanxi Auto's "Super Value Edition" product has become a hot topic for everyone. This product integrated with German MAN, Weichai Power, Germany BOSCH, Austrian ALV, Fast, Hande and other advanced technologies has made a large number of technologies and applications that adapt to China's transportation environment, and the overall performance is superior to other domestic heavy trucks currently. The brand has “four super†features of “ultra-comfortable, ultra-intelligent, super-saving, and super-safeâ€, providing the best solution for users to efficiently transport.
At present, the DeLong F3000's new products are rapidly entering the market, with orders exceeding 300 units in one day, which not only refreshes the sales record of Shaanqi's new products, but also creates the highest sales of new products in the Chinese automotive industry. Shandong user Ahyang purchased a second batch of vehicles after buying the DeLong F3000. He said: “The feeling of using the DeLong F3000 is that the air suspension at the four-point cabin of the cab is very comfortable and the long-distance transportation is safe and the fuel consumption is high. Low, this is the main reason I like.†The success of the DeLong F3000 reflects Shaanxi Steam’s R&D level and ability to grasp market demand to a new level.
In addition, Shaanxi Auto continues to promote “Ultimate Action†in terms of services, with the three speeds of “speeding up service efficiency, speeding up service guarantees, and speeding up service quality, and then speeding up service quality†as guarantees. The service process has been completely reorganized and service fittings have been integrated. Operation, leading the industry again with differentiated service strategy, becoming the industry's most satisfied and irreplaceable leading service brand. To ensure the timeliness of services, the service system will innovate in service models, achieve a high degree of integration among enterprises, users, and service stations, and timely distribute goods in 19 warehouses across the country, unconditionally meet the demand for new products and services, and jointly create a high efficiency and service. Good, good reputation network service system.
Experts analyzed that the trend of strong market sales in 2010 will continue until June. This provides a good external market environment for Shaanxi Auto Heavy Trucks. It is believed that Shaanxi Auto Heavy Truck will continue to surpass its competitors and create amazing market miracles.
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