According to the latest news, as of December 16th, SAIC-GM-Wuling had completed 1.38 million vehicles sales this year, exceeding its annual sales target in advance and setting a record high. Among the company's celebrity products, in addition to Wuling's Guangguang and Wuling Rongguang's two million-dollar hot-selling products, the annual sales volume of Wuling Hongguang, a compact commercial vehicle product that has only been listed for two years, has also exceeded 300,000 units, which has become a helping company. Impact on the strong sales momentum of annual sales.
Since its launch in 2010, Wuling Hongguang has won the trust of more than 540,000 users in less than two and a half years, and has successfully opened up a new market for compact commercial vehicles. Wuling Hongguang has long been a leader in the top three positions of “China’s MPV market users’ attention to the rankings†among major portal websites and automotive vertical websites.
Market-oriented successful R&D
As early as 2006, SAIC-GM-Wuling recognized that "the need to take into account the space advantages of traditional commercial vehicles and the economy and comfort of family cars requires a brand-new product to start up," and Wuling Hongguang's R&D work began. In the words of Shenyang, the general manager, it is to create a brand new product that is suitable for IKEA. "In the course of development, we are also closely monitoring the trends in the domestic market demand, and looking for inspiration from excellent products in foreign markets. We have repeatedly changed the results of research and development so that products can better meet the needs of consumers. â€
According to reports, internationally renowned suppliers including Germany's Bosch and Continental Automotive are widely involved in the research and development of Wuling products. “Wuling’s scale advantage makes suppliers more willing to develop component parts specifically for us.†SAIC-GM-Wuling’s strong R&D and manufacturing system has ensured that consumer demand and product design can be transformed into high-quality products, and today Wuling Hongguang It has laid a solid foundation for the annual sales of 330,000 vehicles.
Steady growth of the company's "great light"
Wuling Hongguang was listed at the end of 2010. On the eve of the end of the country's automobile to the countryside and purchase tax preferential policies, after two years of blowout growth, the micro-customer market situation has suddenly dropped. In 2011, vehicle sales fell 9.5%. In this situation, the birth of Wuling Hongguang was a "just in time" for SAIC-GM-Wuling.
The emergence of Wuling Hongguang opened up a huge potential compact commercial vehicle market, breaking the existing pattern of passenger cars, MPVs, SUVs and micro-customers in the generalized passenger car market, resulting in the emergence of a dual-use vehicle in the Chinese auto market. The cross-border products of car comfort, commercial vehicle carrying capacity and micro-cargo's cargo-carrying capacity have grown from less than 2,000 vehicles to 40,000 vehicles per month. The growth rate is amazing.
At the same time, Wuling Hongguang has opened up a new space for SAIC-GM-Wuling as a successful attempt at the strategy of “platform multiplication and internationalization†and has occupied an increasingly important position in the product structure, becoming the Wuling brand's success in the past two years. One of the products that contributed the most to steady growth in annual sales. Wuling Hongguang, as an important product of SAIC-GM-Wuling’s entry into the Indian market, made a sensation during the official debut of the India auto show in early 2012 and received high attention. It is expected that it will be officially mass-produced in India in the first quarter of 2013; this makes Wuling Hongguang not only SAIC-GM-Wuling’s domestic products are the key products of SAIC-GM-Wuling, and will be represented as “Made in China†and will have a direct confrontation with international auto companies such as Toyota and Suzuki in the international market.
It is also understood that the new model of Wuling Hongguang’s remodeling is expected to be launched in the first half of 2013. The new products will be further optimized and improved from appearance, interior, and powertrain.
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