On September 19, 2011, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. held the new King Kong off-line ceremony at the Jiangbei base assembly plant in Chongqing. Representatives of distributors and media representatives from across the country witnessed the ceremony. The heavy-duty off-line that highlights the innovation technology and inherits the classic dump truck symbolizes that SAIC Iveco Hongyan has launched a heavy attack on its traditional and powerful dump truck market, and it also marks a major breakthrough in the strategic adjustment of its products. .
New products on the new platform
People in the industry all know that the strong product of Hongyan heavy truck is a dump truck, accounting for almost 90% of its total sales. In the engineering dump truck market, no one knows about the Hongyan brand. Lao Jingang is the main product of Hongyan and it has made a lot of contributions. In accordance with the strategy of Hongyan Heavy Truck Co., Ltd. to launch a new product platform within four to five years, the new King Kong is to use the new platform to build the original King Kong's upgrading products. The name New King Kong also emphasizes: The golden person, seeking openness and soundness, his intention value, eternal; the rigid person, pull out the gas to lead, its intention is firm, long-lasting; King Kong is the great achiever, the eternal value model. Its English is "KINGKAN", KING, king, implied strength, king style; KAN, talent, ability, a legendary animal of great strength; KINGKAN is the king of capable, meaning that the product is a boutique product, Excellent quality.
New King Kong is a brand new product jointly created by Sino-foreign experts of SAIC Iveco Hongyan Company. It not only continues the classic features of Hongyan Brand, such as durable, beautiful and elegant, but also adopts the POWERFORCE technology platform with international advanced level and leading the future development direction. Excellent performance in terms of safety, comfort, dynamics, loadability, and optimized matching. The POWERFORCE vehicle platform is a joint venture between Sino-foreign experts and Iveco global R&D center. It integrates the leading heavy truck design, manufacturing experience and continuous innovation in Europe to create an efficient, safe and comfortable new generation heavy truck technology platform. It better meets the requirements for heavy-duty truck systems, efficient development, and modern production management. With a new platform-style production method, modular vehicle management, the entire vehicle development cycle is shorter, faster, and higher reliability. More scalable features, leading technology, high performance, reliable quality, durable and other advantages.
The design of the new face of the new King Kong adopts the popular V shape in Europe, and it is unique in appearance in the field of dump trucks combined with the world's leading paint technology. The cab has a large interior space, a high ceiling and a low floor design, and has a good passability to allow the occupants to move freely within the vehicle. The use of a cable-stayed vibration damping device can effectively reduce the vibration of the vehicle during driving. The connection between the cab and the frame suspension adopts a collision-type connection card. At the same time, the left and right swing of the cab is reduced, the body is more stable, and more safety is ensured.
New King Kong cab body adopts high-strength steel Plate, double-sided galvanizing, high-precision welding, and a firm structure. ECE R29 is verified by the strict European collision standard to provide maximum safety for occupants. The sunshade cover at the top of the cab moves downwards as a whole, which effectively prevents the branches from rubbing the windshield. In addition, the bumper is highly lifted off the ground to ensure good passability. The new King Kong cab has a long body, high roof, short body three structures to choose from, to meet the special needs of different working conditions.
Rich power options
New King Kong can be equipped with Cursor9, Shangchai and Weichai engines. The three engines have different technical characteristics. The user can select the most suitable power system according to the application requirements. At the same time, each engine is optimized by the Yiyin and engine suppliers to achieve the best match to meet the needs of users.
The Cursor 9 engine is powered by Fiat Power Technologies, which has world-leading powertrain technology. Its products are exported to Europe and the United States. Its advanced high-pressure common-rail technology is powerful; the ECU electronic control unit uses the world's top common rail electronic control components; the latest modular combination Design, novelty and aesthetic appearance, simple internal structure, small body size, light weight, and low noise.
The Shangchai E-Series engine has the international advanced level of engine bench fuel consumption, low speed and high torque, low fuel consumption and high power; large amount of filter filter for water filter, longer oil change cycle, lower cost of use; accessories Easy to open and easy to repair, low wear and tear on sports, emission upgrades, power boost, one-time support, long-term enjoyment.
The Weichai WP10 engine meets the National III and National IV standards (both EGR and common rail options are available), with low maintenance costs, strong power, high reliability and greater torque reserves.
With superior bearing capacity
The frame width of Xinjingang is the widest in China, and the outstretched beam structure is adopted in the front section of the frame to eliminate hidden troubles to the maximum extent, meet the high load-carrying capacity and increase the demand for cooling modules at the front end, and at the same time reduce the weight of the body; high-strength alloys Material, advanced technology, greatly improve the yield strength and tensile strength, so that the frame carrying capacity is super strong, durable and good stability.
In terms of axles, the new integrated steel bridge developed by Iveco's advanced technology has a thickened shell and eight stiffeners. The rear end cap is cast in one piece. This significantly reduces the deformation of the axle housing while significantly increasing the carrying capacity. The possibility of fracture, reliability has also been enhanced.
Inherit classics and create a future. The new King Kong brings a kingship to the heavy truck industry in China, interpreting a new concept of R&D, atmospheric appearance, perfect intrinsic matching, high-intensity, large-space safe cockpit, and more human caring; The development of integrated cast steel axles and superior bearing capacity have all demonstrated the operational capabilities of the new King Kong. The new line of the new King Kong will open up a new road in the industry, opening the new future of Hongyan heavy truck.
Contrarian growth, hero is a dump truck
Hongyan New Diamond has been fully listed since October 2011. The original King Kong product will continue to maintain its vitality in the market as a low-end product for dump trucks. The products of Lao King Kong, New King Kong and Jieshi Road Dump Trucks will constitute a low-end, middle-to-high-end complete product ladder for users with different needs.
In 2011, the domestic heavy-duty truck market declined, especially the tractor market, which was severely declining. The overall industry fell by 9%-10%, but Hongyan heavy trucks increased 6% against the trend. SAIC Iveco Hongyan’s marketing department attributed its growth to the contribution of dump trucks, and the continuous improvement of its sales and service network began to yield results. People have reason to look forward to the performance of the new King Kong market, and hope that its 2012 big force.
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