The State Council executive meeting recently proposed to focus on promoting six major areas of consumption, including the promotion of green consumption, promotion of energy-saving products, and incentives for building more parking facilities for city parking and new energy vehicles. According to the industry analysis, as a representative of green consumer goods, new energy vehicles are rapidly starting to scale up under the circumstances that related facilities such as charging facilities are being accelerated. What is particularly gratifying is that, with the escalation of stimulus consumption policies, the new energy automobile industry, which was previously relying on policies, is gradually transitioning to market-driven forces, thus driving the entire industry to be on the right track.
The market looks well spray
At the State Council Standing Conference, the Ministry of Industry and Information Technology and the State Administration of Taxation also announced the “Second Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Taxes†on the day of promotion in six key areas. Beijing Hyundai, Beiqi Foton, Dongfeng Yueda Kia, and Brilliance. 30 car companies including BMW and BYD and 118 models were selected. Before and after this, in addition to the national level of non-stop promotion, Fujian, Guangdong, Beijing-Tianjin-Hebei and other regions have also successively promoted the promotion of new energy vehicles and related infrastructure projects.
Analysts at Galaxy Securities said that the country has already designated new energy vehicles as the only way for China to become a powerful automobile company and stimulate consumer transformation and upgrading. It is expected that follow-up will be followed by substantive policies, and new energy vehicles based on technological innovation and environmental protection. Smart cars will benefit from this.
At present, the sales volume of China's new energy vehicles is still smaller than that of traditional fuel vehicles. Its sales and promotion have always been considered by the industry as the result of policy promotion. How to quickly switch from the "policy track" to the "market track", so that the market and the power of consumers to promote the rapid increase in sales of new energy vehicles, has always been a hot issue of concern to the industry.
Industry analysts pointed out that the window period for this switch is getting closer. In September, the new energy vehicle market in China exhibited obvious blowout characteristics. Its single-month sales reached more than 9,000 vehicles, which was more than seven times higher than the same period of last year and doubled in the previous month. In the first three quarters of this year, new energy vehicles produced 38,522 vehicles and sold 38,163 vehicles, which was an increase of 2.9 times and 2.8 times over the same period of the previous year. Among them, the production and sales of pure electric vehicles completed 22,747 units and 22,258 units respectively, and the production and sales of plug-in hybrid vehicles completed 15,775 vehicles and 15,905 vehicles respectively.
The rapid growth of sales has led many industry insiders to regard 2014 as the first year of large-scale development of China's new energy vehicle market. The industry is extremely optimistic about sales of new energy vehicles throughout the year. Analysts of Huarong Securities expect that with the introduction of new energy vehicle promotion and supporting infrastructure construction plans in different regions, the bottleneck for charging is being broken, and the future market for new energy vehicles will have a large probability of blowout growth.
Bottleneck gradual solution
Judging from many signs, the current bottleneck of charge that has plagued the development of the new energy vehicle market is being broken step by step.
Huarong Securities pointed out that "in the near future, Fujian, Guangdong, Beijing, Tianjin, Hebei, and other regions have indicated that they will speed up the construction of charging stations/pile and other supporting facilities and increase the scale. The lag in charging facilities has always been to limit the promotion of new energy vehicles. The main bottlenecks, with the accelerating construction of charging stations/pile sites in various regions and financial incentives for the construction of new energy vehicle charging facilities, the status quo of “cars without electricity†is expected to be broken, and it is expected that new energy vehicles will usher in a large number of blowouts in the next two years. The growth will be around 60,000 to 70,000 units this year, and will double year over year next year."
In addition to the breakthrough in the charge bottleneck, new energy vehicles are also rapidly improving in terms of product quality, including advances in battery, motor, and electronic control technologies, as well as economies of scale. This has also provided a catalyst for the explosive growth of new energy vehicles. Analyst Wang Xiaokun, a research analyst at Chuangchuang Information, said that endurance is still the core technical problem of new energy vehicles. If the endurance capacity is roughly equivalent to that of fuel vehicles, even if charging pile construction is slightly lagging, it will still be able to increase consumer buying enthusiasm.
The relevant person of a large group of new energy car dealers said that at present the policy level for the promotion of new energy vehicles in a series of bottlenecks are slowly resolved. On the one hand, the central government and local governments have introduced car subsidies and tax incentives. The scale of pilot cities for new energy vehicles has continued to expand, and the number of new energy vehicle subsidy list models has continued to increase, which has reduced the cost of car purchases for consumers and expanded the consumer’s availability. The scope of choice; on the other hand, the introduction of compulsory procurement policies for public service vehicles and public transport purchase tilt policies to ensure that new energy vehicles give priority to licensing, encourage social capital to participate in the construction of charging piles, mandatory new minimum requirements for parking lot charging piles, greatly Promote the rapid start of the market.
Related analysts pointed out that with the gradual breakthrough of a series of bottlenecks, drawing lessons from the experience of new energy vehicles in Japan, the United States, and other developed countries, the promotion environment of China's new energy vehicles has gradually entered the young and mature period from the introduction period.
Multi-company preparation
Based on the optimistic view of the new energy auto market, many listed companies have increased investment, and some companies have gradually entered the harvest season.
Taking Foton Motor as an example, on November 2nd, the company and Beijing Bus Group held 700 electric bus contracts and the first delivery ceremony. On the same day, Beijing Public Transport Group received on site the first batch of 30 pure electric buses delivered by Foton Motor and will be put into use during the APEC meeting. According to relevant personage analysis, the total order of these 700 vehicles is expected to reach about 1 billion yuan.
Analysts of Huarong Securities said that China is still in the mid-term of automobile consumption, and the market is not yet mature. However, new energy vehicles have their own performance and convenience in use compared with traditional cars, and private automobile consumption areas are in favor of new energy vehicles. Accept or still take time. In contrast, public service areas such as public transport are important targets for pollution control and emission reduction, and they are government-led, and each area also uses this area as a breakthrough point in the promotion process. Therefore, new energy buses will have more explosive growth in the next two years. determine.
However, BYD, the leading domestic new energy vehicle manufacturer, is more optimistic about the sales of private cars. According to company figures, in September 2014, BYD's new energy vehicles sold more than 2,000 vehicles, of which the market demand for plug-in hybrid Qin continued to grow and sales grew rapidly. Although the company's net profit fell 16% year-on-year in the first three quarters of this year, it was mainly due to the pressure of traditional car sales profitability. The company expects that the new energy vehicle business will continue to maintain a good momentum of development, benefiting from continued policy support, it is expected that K9 and Qindu will have good sales performance. Just last week, BYD and Mercedes-Benz's pure electric vehicle Teng Shi has officially listed in Beijing.
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