On the morning of September 17, Shenzhou Car Rental (00699.HK) Co., Ltd. announced that it participated in the B-round financing of the special vehicle operation vehicle of the Shenzhou Special Vehicle Co., Ltd., and invested USD 50 million in it. The announcement also shows its B-round financing. The scale reached 550 million US dollars. The "First Financial Daily" reporter checked the announcement of the car rental in China, and the B-round joint venture of the Shenzhou special car also includes Tourmaline Gem, Rongqing and other institutions. Tourmaline Gem is an affiliate of Huaping, and Rongqing Holdings is Junlian Capital. In addition, there are other agencies involved. Our reporter asked the Zhengzhou car for this matter, and the public relations department’s answer was to announce it at an optional date. From this estimate, the eight-month financing amount of the Shenzhou special car will reach 800 million US dollars.
Not long ago, Didi's fast CEO Cheng Wei confirmed that he had completed the $3 billion financing, which was the result of the previous announcement of $2 billion. On September 7, Uber founder and CEO Travis Kalanick announced in Beijing that Uber China's $1.2 billion financing has arrived.
At present, Didi, Uber and Shenzhou special cars occupy the top three in the Chinese special car market. What are the three big three giants in the Chinese special car market that have accumulated a lot of "ammunition"? After the layout of the new car, the market is probably one of the important considerations.
The financing war started to enter the market in January this year. On July 1, it completed a $250 million Series A financing. After only two months, it completed the B round of financing. In the current cold of the investment and financing market, the speed is not It can be described as not happy. This aspect proves that the differentiated model of Shenzhou special car has been recognized, and on the other hand, it proves the great attraction of this market.
Of course, the financing of the car industry, which has been burning a lot of money quickly, is not new. A few months ago, before the rapid merger of Didi, which was announced on February 14, 2015, Drip was the first to announce that it was the largest investment in China's mobile Internet industry at that time – more than $700 million in financing; a few days later Baidu decided to invest no more than 600 million US dollars in Uber, the originator of taxi software. Subsequently, the fast taxi announced the completion of the D round of financing of 600 million US dollars.
However, this round of intensive financing has a significant background from the last round of intensive financing, that is, the new car policy will be introduced soon.
Although there is no certain news at the time of its introduction, the “Measures for the Administration of Network Car Rental†(hereinafter referred to as the “New Dealâ€), which was led by the Ministry of Communications, is in the process of being established, and the core terms are constantly exposed. The secrets disclosed inside, many of which are in line with the information in the hands of our reporters.
At present, the three models of the special car are different. The Shenzhou special car adopts the B2C mode. The vehicle is from a Chinese car rental or a third-party rental company, but not all companies adopt this model. Enterprises with more private cars in the existing model will have to face certain impacts, but how big the impact is and the need to observe the new policy. If the enterprises that make up the impact need to replenish the vehicle, even if they do not consider the restriction license factor of the first-tier cities, the increase in costs is certainly certain.
As far as the new policy terms for the current exposure are concerned, the factors that increase the cost do not stop there. The driver changed from a cooperative relationship to an employment relationship. Even if the basic salary is meager, the payment of five insurances and one gold will mean a large cost. In the current core articles of media exposure, there is no mention of taxes and fees. For companies that have not paid before, this is actually not a small expense.
In short, the special car industry will become a more expensive money-burning game after the introduction of the New Deal. How to prepare for the grain?
The competition will cool down. There is no uniform standard in the special car market. Therefore, after the introduction of more detailed policies, companies of different modes will have to adapt to the New Deal. As far as the new policy of the newly-exposed car is concerned, no company in the market will fully comply with the New Deal regulations. It is inevitable that each adjustment will be made, but the scope of adjustment is large and small. Compared with Dibo and Uber, the Shenzhou car will be A recent model from the New Deal.
The late Shenzhou special car is the one with the smallest market share among the three, and just got the B round of financing at this time, will the Shenzhou special car choose to expand against the trend at this time, to grab the share of Didi and Uber? If the answer is yes, it will be a logic without much suspense. At that time, the competition for the special car market may not cool down.
Whether it's Drip, Uber, Shenzhou or easy to use, it seems that a single pull is a good Internet domain entrepreneurial story, but it is not just entrepreneurs who are eyeing personal mobile travel. On September 16, Shouqi Group and Xianglong Rental Company launched the “Shenzhen Automobile About Car†platform for the Beijing area, providing an appointment taxi service and officially entering the Internet vehicle market.
The online platform of “Shenzhen Cars†takes the taxis and taxi drivers owned by SAIC and Xianglong as offline supporting resources. Similar to the traditional taxi, "Shenzhen Automobile Co., Ltd." provides the government-licensed rental operating vehicle, which hangs the "Beijing B" license unique to Beijing taxis, and the driver holds the operating license and also provides the vehicle with the license. Uniform Beijing taxi special invoice.
It is precisely because of such a unique resource matching form that the “Shouqi Car†just launched is interpreted by the industry as the first official taxi software. However, at present, the vehicles provided by "Shouqi about car" are really a drop in the bucket compared to other special car platforms. According to data released by the Shouqi Group, the first batch of "official cars" driven by the "brand brother" is only 500 vehicles, and it is expected to reach 1,800 at the end of this year.
Not only Beijing, but many cities have expressed interest in building a car rental management platform.
According to the previously disclosed information, as early as November last year, the Guangzhou 2014 rental car capacity index hearing passed the car rental. Since then, the Guangzhou City Traffic Commission has set up a car rental platform "about the contract" to complete the bidding work, Baiyun, Guangjun, traffic, Lixin four state-owned taxi companies have divided 2,950 car rental indicators, and then "such as" into the internal test. However, the results of the internal test so far have not been delayed.
The reporter had previously consulted a publicist on Uber China on the topic of New Deal. His answer was that Uber had encountered a worse situation in the world, but he still survived on his own innovation, and the implication is the same in China. Uber's ability to innovate is indeed the strongest in the industry.
The reporter also noticed that after participating in the investment of Grabtaxi, which is known as the drop of Southeast Asia, with CIC, Didi finally turned his attention to Uber's home base in the United States. On September 16, Didi quickly announced a $100 million strategic investment in Uber's US counterpart Lyft.
China's car war is escalating to a global level, and the market will become more and more fun.
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